Emily James Email & Phone Number

Bozeman, Montana, Us

AdvicePay is the industry-leading platform for processing payments and overseeing compliance of fee-for-service financial planning. Financial services firms and their advisors benefit from efficient workflows designed exclusively to support their fee-for-service financial planning revenue, including up-to-date compliance and data security management, all in one unified platform.• develops product positioning and messaging to resonate with target audience segments• conducts thorough market research to understand customer needs, industry trends, and competitor offerings• creates pricing and packaging for existing and future products• collaboratively develops comprehensive go-to-market strategies• partners closely with product team to drive well-executed product launches• crafts compelling product marketing content that addresses pain points and highlights• provides sales and customer success teams with tools, training, and enablement materials

I was impacted by a series of org-wide layoffs that eliminated roughly 25% of the company. After “finishing” my maternity leave, I picked up some freelance/contract work while I was searching for my next role. My projects included:- copywriting and email marketing for B2B and B2C brands- marketing automation audits and optimization for small businesses- community management for nationally-recognized brands in the professional sports and automotive industries

Hightstown, New Jersey, Us

Scanifly's drone-based 3D modeling software automates and centralizes manual day-to-day tasks allowing solar contractors to sell, survey, design, and install projects with greater accuracy, speed, and safety.• established the marketing program as the first marketing hire for the company, including hiring and training team members, creating standard procedures, and elevating branding and positioning to better align with short- and long-term vision for the product• led all aspects of marketing operations, including campaign strategy and execution, annual planning and budgeting, detailed monthly reporting, MarTech administration, media buys, and vendor relationships while managing a team of 5 in-house and contracted marketers• partnered with product, sales, customer success, and leadership teams on go-to-markets, conferences and events, market research, persona development, and user engagement initiatives • delivered qualified leads from target market segments and personas through a combination of inbound and outbound marketing tactics

VertiGIS is a leading GIS solution provider and software developer that helps utilities, land management, public sector, energy, telecommunications, and industry customers build bridges between their business processes and location technology. • developed marketing strategies and plans for 2 product families• collaborated with sales, product, and segment teams to plan and execute go-to-market activities• generated qualified leads through well-researched and optimized multi-channel campaigns• oversaw daily work of the North American marketing team • owned corporate communications and messaging for the North American region• contributed to global brand marketing efforts

Mapcom Systems (Acquired by VertiGIS, summer 2020) is the developer of the M4 Solutions Suite and Pinpoint811, applications empowering communication service providers to combine data, automation, and fiber management tools to create a complete view of their network that fosters efficiency and growth. Mapcom Systems partners with providers around the world, but primarily those in rural America.• communicated the vision and value of software products through content, campaigns and sales tools that differentiate products in the market and demonstrate a thorough understanding of customers, competition and the product ecosystem• partnered with Product Management to plan and execute go-to-market launches for new products and/or new market segments • collaborated with Sales, Client Experience and Education teams to support the customer journey• owned, planned and facilitated the annual Users Conference - a complex multi-day event with 200+ participants • identified insights, market trends and personas through research, surveys, focus groups and interviews• defined and protected the corporate brand through consistent visual identity, messages and user experiences• tracked and reported on product marketing activity via outcome-driven metrics• recruited and developed a team of product marketing specialists

• led the implementation and adoption of the company's first Marketing Automation Platform• oversaw daily tasks of 3 team members• prepared campaign plans and objectives, and supervised their execution• championed the Mapcom brand, ensuring compliance across software UI, online channels, in print and at events• maintained and updated messages for the website, blog, product literature and other marketing content• helped plan and facilitate annual Users Conference event as a member of the UC Planning Committee• trained and mentored fellow team members on marketing best practices

Richmond, Va, Us

STR Software's AventX product suite seamlessly integrates with ERPs to automate report output distribution via email, fax, archive and print channels.• led go-to-market launches for DataVaya and AventX Mobile Work Order, the company's first mobile application• collaborated with Executive Coach and Director of Revenue to develop marketing strategies that supported revenue generation goals for the company• developed monthly schedules and tactics to support approved marketing strategies and supervised their execution• trained and mentored marketing team members• established a marketing internship program including recruiting, hiring and supervising interns• maintained company's brand standards and visual identity in software UI/UX, online channels, in print and at events• encouraged a culture of teamwork, transparency and fun• sat on company's Corporate Leadership Team

Richmond, Va, Us

• led a rapid go-to-market launch of AventX Print Xpress in response to urgent marketplace needs• established a marketing internship program including recruiting, hiring and supervising interns• wrote and designed marketing content including emails, blog posts, presentations and collateral• maintained company's brand standards and visual identity • reported on website engagement and campaign metrics to identify key points in the customer journey and improved segmentation strategies• analyzed data in order to determine campaign effectiveness and contribution to sales• created and optimized SEM campaigns for multiple product lines and market segments• developed and coordinated trade show strategies for national events• kept an accurate database of 50,000+ marketing and sales contacts

Los Angeles, Ca, Us

Pulsar is not your typical advertising and marketing agency. A big reason for that is that our clients aren’t typical clients. Although they operate across a wide variety of industries – Environmental, Government, Retail, Transportation and Tourism to name a few – each organization we choose to work with is actually in The Business of Doing Good. • supported account and digital teams on client-facing and internal projects• built and managed SEM campaigns for 3-5 client accounts• compiled SEM and display advertising KPI reports for 3-5 client accounts• gathered and organized research information and resources• coordinated new business development and more than 10 RFP responses• prepared presentations, forms, agendas, minutes and other account service documents• managed agency social media accounts

Richmond, Va, Us

VCU Student Media is dedicated to the support and encouragement of responsible, independent student media to connect, explore and enrich the lives of the University’s many constituencies. • improved collections rates by over 30% by establishing customer relationships• invoiced 50+ clients regularly for 3 publications• wrote, filmed and produced a promotional video shown to 3,588 incoming freshmen• represented the SMC at campus-wide fairs and events• redesigned the SMC WordPress website• monitored over $10,000 in equipment inventory

CreateAthon is a skills-based volunteer program that pairs marketing talent with local nonprofits to provide them with lasting communication solutions that improve outreach, all created in just 24 hours. It’s an effort that has impacted more than 1,275 non-profit organizations worldwide, delivering 3,000 projects valued at more than $15 million.• developed strategic marketing projects for local nonprofit, the Junior League of Richmond• recruited and led a 5-person team to concept and design marketing materials in 24 hours• served as liaison between CreateAthon and the Junior League• oversaw editing and production of marketing materials, including preparing files for press• created a client toolkit for nonprofit use in implementing the projects

B.S., Mass Communications - Advertising

English Language And Literature