Marketing leader with over a decade of experience in digital marketing, specializing in developing and executing D2C/B2B campaigns. Proven track record of tracking and analyzing campaign results to enhance online strategies, while testing new content formats and channels to generate inbound leads and drive company ROI.- Leads the marketing team as Head of Marketing, after receiving a promotion from the position of marketing associate, managing a $250k budget with a 300% ROI.- Monitors website data to enhance marketing strategies.- Introduces new tools and AI for improved team performance.- Manages high-budget catalog design projects.- Creates budgets based on ROI assessment and resource allocation.- Conducts reporting for digital marketing performance.- Implements data-driven decisions to boost email engagement by 50%.- Oversees company-wide content marketing and editing efforts.- Synthesizes data for comprehensive weekly reports.

Experienced independent contractor with a strong track record of collaborating with creatives to deliver high-quality content across various projects. Skilled in project management, multitasking, and adapting to market trends for optimized content strategies. Expertise in analyzing advertising campaign impact on consumer behavior across diverse industries.Proficient in a wide range of industry-standard tools including Adobe Creative Suite, Procreate, Figma, Klaviyo, Marketo, Mailchimp, Salesforce, Google Analytics, Shopify, WooCommerce, Squarespace, and Jira.

- Led marketing collateral creation for product launches & demos.- Analyzed customer focus areas and monitored advertising using Google Analytics.- Acted as press liaison, focusing on internal organization.- Designed branded collateral for onsite demos.- Collaborated closely with the COO and founding team.

- Responsible for diverse content creation including blogs, press releases, user profiles, white papers, and landing pages.- Collaborated with data analysts to develop revenue-driving case studies.- Led press writing for Series B PR launch with coverage in Forbes, Cheddar, Hoodline, AmericanInno, Yahoo, and more.

Utilized autonomous initiative to build a website and presented it to the CEO, ultimately achieving significant website traffic growth—securing a high success rate on awarded projects.

- Worked with the CEO and cofounders to achieve global print distribution and 12M digital readership. Acclaimed recipient of "Hottest Launch of the Year" award from min.- Recognized for "acquisitions prowess" by The Washington Post while serving as staff journalist and acquisitions editor.

Proficient in efficiently managing software accounts for high-stakes CAD/CAM design customers, ensuring utmost confidentiality, top-notch service, and support.