Emily Mueller Email and Phone Number

Process Cheese - Jan 2023 - presentNatural Cheese - Sep 2020 - Jan 2023Provide strategic leadership for Schreiber’s cheese categories. Drive category growth efforts by launching new products, evaluating packaging opportunities and managing pricing architecture. Lead simplification efforts to drive profitability.

Identified and developed growth opportunities for both Miller and Hobart brands in the personal user segment by working closely with sales and channel partners. Used market insights to develop business plans, profit margin analysis, and business risk assessments that led to sustainable profitable growth for the segment. Led the product management team, which is focused on product development, promotions and pricing, for the key product areas that serve the segment.

Responsible for the commercial small frame MIG product line for the Miller brand and commercial plasma products lines for the Miller and Hobart retail brands. Worked with the engineering team to develop new products that address end users' needs. Launched new products and promoted existing products, including pricing and rebating strategies. Bi-annually, analyzed, reported and recommended product line SKU rationalization activities.

Developed relationships with agency clients to understand desired end goals and develop marketing plans and programs to meet those goals. Worked with creative and vendor teams to provide creative, actionable ideas for clients that maintain brands' personalities and goals. Led the account services team. Manage project and client work flow.

Managed the processed cheese, imitation cheese, natural snack cheese and dairy dessert lines for private label CPG brands at retail. Responsible for opportunity identification and evaluation, new product development and launch, SKU rationalization, product promotion and margin evaluation. Developed market research programs to ground new product development projects in consumer insights.

Responsible for the frozen foods category including overall market analysis, new product development, pricing, profitability and promotion. Led strategic cost savings projects. Worked with leading CPG brands to develop new packaging that was supported by consumer buying habits.

Performed marketing and competitive and market intelligence activities including marketing plan development, tactical execution with creative agency, segment and sub-segment analysis and reporting, and market scan and project-specific competitive intelligence reporting. Developed price indexing methodology for key customers, including identification of inputs and weighting.

Worked with client, agency creative and supplier teams to develop marketing plans and programs using a variety of vehicles including print advertising, tradeshow exhibits, direct mail, Web sites, social media, print collateral, mobile marketing and more. Provide strategic marketing counsel to clients.

Responsible for WinFiler, Check Launch and FileTaxes product lines from product development planning/initiation through commercialization via sales and marketing. Developed product plans including budget, marketing, sales training and product development to ensure customer expectations and product performance goals were being met.

Provided sales analysis, product plan and marketing support for a senior product manager.

Provided market intelligence to support business development manager's efforts.