Emily Webster Email & Phone Number

Alameda, Ca, Us

Jersey City, Nj, Us

• Plan and implement local marketing and sales strategies that include local advertising, sponsorships, events, referral and partnership programs. Plans include key drivers that support the establishment of the distillery as a first-class consumer destination in Alameda, CA• Develop and implement all local creative for the Distillery as approved by Corporate Marketing• Develop customer relationship management (CRM) and loyalty programs with current & prospective consumers, including communication of Brand news and consumer engagement with the Distillery and Brand as a whole• Budget Management as it relates to all local activities, such as General Store / Lounge P&L, events, etc.• Effective management of the Distillery’s general store, as well as lounge sales, including tracking and increasing sales through the analysis of merchandise costs, performance of items, as well as identification of efficiencies within the current system• Assist in developing general store merchandise selection and procurement• Understanding of the manufacturing processes for distilled spirits• Serve as a distillery/brand spokesperson

Jersey City, Nj, Us

• Oversaw the daily administration of the Visitor Center, which includes conducting tours, tasting room operations and retail merchandise sales. Management of tasting room employees (~6-10 staff).• Continuous improvements to tour/tasting room operations and programs to generate increased tour volumes, including creation of distinctive experiences for ticketed and non-ticketed events.• Assists in identifying and overseeing relevant local tastings and events as they relate to overall strategy and budget, and increases local brand awareness through participation.• Develops customer relationship management (CRM) and loyalty programs with current consumers, including communication of brand news and consumer engagement with the distillery, including creating content for and maintaining/growing the website's distribution list.• Works with corporate brand marketing team to promote the visitor center and generate tour volume to maximize bookings.• Works with the local sales team in support of key account and distributor training and brand experiences.• Manages tourist online platforms like Tripadvisor, Yelp, and other crowd-sourced review and social networking sites as applicable• Build/maintain relationships with other tenant activities (store/lounge) in order to help drive sales of the Proximo portfolio.

San Francisco, Ca, Us

• Sales Operations Support: created Policy and Procedure Manual, as well as multiple communications templates for Customer Service team. Manage CS email communication, lead tracking and conversion statistics. Manage company’s referral sites, including Yelp, WeddingWire, and PerksConnect.• Created roadmap and led project for website transition; designed front-end of site and optimized with IT team for user experience, lead tracking, and E-Commerce functionality.• Cross-functional communication with vendors and partners for website product management and daily site merchandising. Diamond and gemstone vendor management and procurement of goods.• Created research and analytics tools for KPI tracking and increasing profitability using CRM, CMS, Google Analytics, and Excel. Manage and allocate inventory in multiple categories.• Collaborate with Marketing Team to create calendar of promotional events, written content and layouts for advertisements, direct mail, landing pages, social media posts and website.• Recruiting, hiring and on-boarding for all roles within company.

Bachelor Of Fine Arts, Photography

Associate Of Arts (A.A.), Metal And Jewelry Arts