Emily Negrin Email & Phone Number

Cambridge, Massachusetts, Us

Cambridge, Massachusetts, Us

Maple Grove, Minnesota, Us

New York, New York, Us

Maple Grove, Minnesota, Us

Arden Hills, Minnesota, Us

Managed the strategic development and execution of the advertising, digital, public relations and other brand marketing communications activities for the WinField Professional Products Group (PPG), Forage Genetics International (FGI) and special initiatives for WinField; working with leadership teams to ensure alignment of communications efforts with business strategies.Developed a communications strategy to support the Early Order Program for WinField PPG which helped the program exceed its goal by 31%.Managed communications efforts for sustainability, bee health and GMOs in conjunction with corporate communications team.Developed and launched a new brand for a new biotechnology-­derived alfalfa trait and managed media relations for the USDA deregulation announcement which generated more than 450,000 media impressions.Lead communications and engagement efforts for a multi-­customer, co‐branded program to deploy a new go-to-market strategy in order to steal market share from leading competitors.Responsible for the management of budgets across multiple P&Ls as a corporate shared service.Manage internal and external vendor relationships for IT, advertising, public relations and design support.

New York, Ny, Us

Secured new business with Minnesota Pork, Minnesota Beef Council and the National Pork Board.Led the Minnesota Pork account, including the development and management of the Oink Outings engagement campaign that successfully increased the level of trust between suburban moms and pork producers. The campaign received numerous awards including National Public Relations Best of Show for NAMA in 2013, two PRSA Silver Anvils in 2012 and the Golden ARC de Excellence in 2012.Managed B2B work for Ocean Spray’s Ingredients Technology Groups. Responsible for a global marketing communications plan in collaboration with international offices to address the need for significant sales increases in key growth regions such as China and Russia. Included the oversight of website maintenance for nine countries.Led the National Pork Board communications team, managing a farm tour program that engaged national, influential bloggers in a two-­‐day pork experience, winning regional Best of Show for NAMA in 2013.Managed a variety of corporate communications projects for Syngenta Seeds, including the launch of the Phoenix brand in which we successfully anticipated and neutralized attacks from top competitors.

Minneapolis, Mn, Us

Played a leadership role in securing new business with the convenience store division of General Mills; managed the brand identity process, advertising campaign and brand launch.Built a successful public relations practice within the agency, resulting in consumer and trade media coverage for Jennie-­O Turkey Store, Hormel Foodservice, Schwan’s Food Service, Sartori Foods and Bongards’ Creameries.Managed the brand development process for Schwan’s Food Service new line of sushi.Responsible for the development, planning and implementation of the JT Mega Volunteer Program, which engaged employees in fighting hunger in the community.Managed the creative process for multiple projects, including the development of print advertising, packaging, photography shoots, point-­‐of-­‐sale merchandise, brochures, sell sheets, brand standard guides, electronic news blasts and website banner advertising.

Minneapolis, Mn, Us

Managed media outreach for Nature Valley’s Save the Trails program, including coordinating development and distribution of media kits and leading grassroots outreach efforts with students involved in the program.

Minneapolis, Mn, Us

Developed and implemented two major programs for Jenn-­‐Air’s grassroots marketing campaign: PRSA Silver Anvil Award-­‐winning sponsorship of Share Our Strength’s Taste of the Nation events and the designer event series – resulting in 35 percent year-­‐over-­‐year sales growth in 20 focused markets.Negotiated partnership agreements and managed relationships with high profile spokespersons such as Cynthia Rowley, Karim Rashid and David Rosengarten.Managed PRSA Silver Anvil Award-­‐winning media relations and event implementation efforts for Select Comfort bed donations to Ronald McDonald Houses across the country.Developed one of the first “paper free” media kits to support multiple brands for the Maytag Corporate booth at the Kitchen/Bath Industry Show resulting in a 44 percent increase in coverage in the four months preceding the show.