Leading CRM Transformations on Pfizer for Primary Care brands

Lead Data Strategist for Audi of America, Volkswagen, VW Credit, SiriusXM and new biz pitches

Clients: Moderna, Cytokinetics, Chiesi (Rare Diseases), Exact Sciences, and new biz pitches within the Pharma vertical

Clients: eBay, Porsche, Verizon• Synthesized and interpreted consumer data and competitive insights into marketing strategies to alter the perception of Verizon as an industry-leading Bring Your Own Device company.• Developed digital audience messaging strategies driven by data and consumer behavior for eBay prospect acquisition. • Amplified Verizon Digital and CRM teams’ cross-functional alignment by identifying and implementing business process enhancements.• Expanded Verizon automated page testing by establishing standardization of requirement templates to map to test scripts that improved the testing window by 20%.• Served as the day-to-day technical contact for clients, third-party vendors, and internal project stakeholders for the launch of the Porsche Driving Experience website. • Created and delivered technical user manual the Porsche Driving Experience website CMS (Sitecore) and third-party booking vendor.

Reimagine Southern Company’s event space at the PGA Tour, to make it lively and lounge-y, while also increasing awareness of Southern Company and ultimately increase brand affinity. My role was to define the target audience and make sure that every recommendation suggested had a reason behind it versus just being something cool.

• Responsible for the setup and testing of an improved Adobe Experience Manager (AEM) based interactive vehicle configuration and price estimator tool, encompassing all Infiniti and Nissan models.• Create and manage critical data feeds to ensure the right content displayed for the appropriate vehicles.• QA the functionality of the configurator to diagnose and troubleshoot any breakpoints, and to ensure accurate data for a seamless performance throughout the consumer journey.• Create and translate reports of the configurator’s health to work with vendors in resolving data issues. • Partner cross-department with content writers, SEO manager and QA to maximize productivity meet deadlines, client deliverables and to establish consistent information sharing. • Analyze business and functional requirements to inform test plans for functional, integration, and user acceptance testing. • Thoroughly execute test cases on the the functionality of featured applications to communicate identified bugs and direct developers to implement corrections.• Reviews digital content such as, images, content, disclosures and videos authored on AEM platform to validate if it’s meeting business objectives and specifications

Working hand in hand with clients to identify or design solutions that meet their business needs. Responsibilities:• Lead Generation Strategy• Email Marketing Strategy • Marketing Technology Strategy• Brand Strategy• Presentation Development• Wireframe Development • User Experience • Internal and External Communication

• Senior capstone: Collier County Supervisor of Elections Office• Conducted detailed research for internal and competitive SWOT analysis• Developed strategic objectives and goals to create voting awareness within the Generation-Y demographic • Provided wireframes for a website redesign• Created social media content to engage the targeted demographic