Membership Marketing Coordinator
Leawood, Kansas, United States
Developed Omni Channel Membership Marketing Strategy:• Implemented data-informed strategy to plan and execute dynamic marketing, promotions, and communication schedules across all STFM programs and initiatives through marketing campaigns, email journeys, social media, and internal platforms in high-paced agency setting. Achievements include:• Increased newsletter opens by 65%• Increased newsletter clicks by 82%• Surpassed targeted new member acquisition goals by over $50,000 for the 2023 membership cycle.• Resulted in all-time membership records for years 2022, 2023, and counting.Performance Analytics and Reporting:• Conducted regular presentations to executive leadership, utilizing comprehensive data analysis including membership demographics, conference participation, web traffic, and user behavior via Google Analytics 4.Project and Program Management:• Developed and implemented the Institutional Invoicing offering aimed at augmenting membership sales, enhancing user experience, and fostering relationships with US medical schools and family medicine residency programs. Highlights include:• 100% Institutional invoicing re-enrollment• Enrollment grows at a rate of 43% annually• Lead cross functional collaboration among IT, graphics, project management, communications, journal, and conference support.Leadership:• Led the recruitment, onboarding, and mentorship of interns.Auxillary Liaison to Conference Support and Industry Engagement:• Traveled 20% of the year to industry conferences to engage with key industry decision makers and advocate for the value of STFM membership.