Emily Nowers Email & Phone Number

Remote

• Implemented Qualtrics XM product across enterprise as lead strategist launching first-ever customer effort score and customer feedback journey with in-app and on-site touch points• Lead technical requirement documentation mapping with IT and Business Intelligence linking customer-driven data into CRM design• Supported enterprise-wide digital transformation initiatives including Lean practices, standard data and scorecard creation• Lead creation and maintenance of journey models, storyboards, and service blueprints to model with collaboration from marketing, comms, product line, operations, and sales initiatives

• Analyzed research and analytics, drawing out customer insights and articulated trends to clients• Developed and executed digital marketing strategies for clients in the retail, automotive, healthcare, insurance, financial services and CPG industries• Conducted client workshops and stakeholder interviews and synthesized findings to provide strategic implications and creative inspiration • Developed compelling frameworks, business cases and touch point strategies across various clients and channels • Produced content for strategic playbooks, customer support tools and education resources

• Provided strategic feedback and analysis of performance of email, website engagement and apps to improve brand KPI’s • Worked with product, analytics, marketing, IT, legal and operations to create optimized digital experiences through testing • Lead omni-channel customer content strategy utilizing knowledge bases, best practices and proactive outreach to reduce churn by 2%• Increased health e-commerce sales conversions by 70% with audience and offer testing

Boca Raton, Florida, United States

• Spearheaded the offboarding of Cheetahmail ESP, integration into Salesforce Marketing Cloud migrating over 20 APIs, 117 data feeds and fully rebranded email templates• Lead strategy for crisis response messaging using real time dynamic content • Hosted referral campaign ideation brainstorms for strategy, implementation of new channels and tactics for existing customers base increasing global sales by 300% YoY• Awarded the License to CARE recognition in 2019 for discretionary effort by CCO

Boca Raton

• Led read outs on weekly cross-functional meetings with Operations, Sales, Marketing and merchandising to align on content and customer experience pain points and priorities• Modified and coordinated weekly 20-page communications distributed to 1400 stores detailing updated SOPs pertaining to marketing material and offer scripting• Advised in weekly touchpoints to key stakeholders for brand retail partnerships with Dell, Lenovo, USPS and TELUS• Produced experience playbooks and SOPs for key shopping dates with In-store Operations and E-Commerce and coordinated process flow for content translated to multiple languages

Boca Raton, Fl

• Created long term strategic social media content plans for clients and increased average social engagement by 23%• Managed client content and production of cross channel communications, internal case studies and complex white papers• Collaborated cross-functionally with executive leadership, IT and sales to create full funnel retail experiences from web to in-store for clients

Boca Raton, Florida, United States

Boca Raton, Fl

Englewood, Nj

Bachelor’S Degree, Communication And Media Studies

Cloud Email Specialist

Currently working through trailhead to obtain a cloud email specialist certificate to gain a deeper understanding of Salesforce Marketing.