Emily Roberts, Mba Email & Phone Number

Milwaukee, Wisconsin, United States

Racine, Wisconsin, United States

Racine, Wisconsin, United States

Greater Milwaukee Area

Greater Milwaukee Area

• Lead global management on a wide variety of digital technologies, projects and processes within ManpowerGroup. Create, execute and measure initiatives for ManpowerGroup's global digital presence, including website.
• Manage and train on corporate martech stack. User management, develop playbooks of process and tactics, identifying and sharing best practices, overseeing governance.
• Lead digital campaigns in support of thought leadership releases, with a force on strategizing, implementing, monitoring and optimizing paid media promotions, and microsite build and measurement.
• Manage the process cycles of analyzing, developing and implementing UX updates for websites, working closely with our Web Development and Design team.

Greater Milwaukee Area

• Manage marketing efforts, including targeting strategy, content creation, budget and analytics discovery and reporting for ManpowerGroup global facing social media accounts
• Support development of brand creative and yearly media plans including social media and search engine marketing strategy and implantation
• Daily management of global social media accounts including paid and organic content creation, audience targeting and analytics reporting supporting global thought leadership campaigns
• Website management including daily updates, edits and new page creation through CMS and HTML skills
• Weekly analysis of website and social media metrics to develop recommendations for driving improvements and meeting KPIs
• Lead search engine optimization strategy and execution for global website

Greater Milwaukee Area

• Analyze sales to react to business trends and affect future development and on-order product for a $180 million brand
• Communicate daily with vendors and cross-functional teams to address production issues and ensure excellent development sample execution
• Manage all functions of style management system to ensure timely and accurate communication with cross-functional teams, merchants, and vendor partners
• Researched and analysed competitive trends and retails to affect changes in the line and to support cost negotiations

Universal City, CA

Responsible for updating and maintaining online production filing system. Daily negotiation of contract terms with perspective venders was necessary to secure legal clearance of trademarked name or likeness. Coordinated and distributed high volume of critical request for multiple concurrent film productions. Also acted as the liaison between on set.

Brookfield, WI

Daily responsibilities included updating loan accounting system with collections and draws from commercial loans over $25 million. I also managed $312 million in commercial loans to over 55 corporations.

Ames, IA

C+G Advertising is a full service agency operated entirely by students. As president I acted as project manager on all secured clients from contracts to final media placement. Over saw all departments. Completed full re-branding for agency and clients, including new logos, literature, t-shirts and tag lines, as well as planning and receiving the official.

Milwaukee, WI

Gathered, interpreted and evaluated competitive analysis reports using excel. I learned how to process media contracts and invoices. My biggest responsibility throughout the summer was to update and maintained media flight charts using online media tools and software.

Executive Mba

Ba, Advertising

Activities and Societies: C+G Advertising agency PRSSA membership. AFF of Des Moines membership. Executive Treasurer, Iowa State.

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication