Collaborate with web developers, writers, designers, and stakeholders across the organization to ensure the company's online content aligns with brand strategy, buyer segments, and business objectives. Ensure maximum value of digital content at every stage of the user journey by:• Curating and repurposing content to attract, inform, and engage.• Designing optimized digital experiences and personalization strategies.• Identifying and resolving content gaps.

Key accomplishments:• Grew engagement across company's four key social channels by 67% over one year.• Improved influencer engagement by 15% over one year.• Boosted company Klout score by 16 points.• Achieved verified status for company Facebook and Twitter accounts.• Won 2017 IMCA Best of Show Award for Corporate Social Media.• Won 2017 IMCA Award of Excellence for Social Media Marketing.Key duties:• Develop and execute social media strategy, including directing content posts and activity across all company social media channels, managing social media vendor contracts, and implementing channel promotion tactics.• Develop and execute video strategy, including managing new video production and implementing video release schedule.• Direct development of new social media content and manage influencer partnerships.• Oversee weekly and monthly social media analytic reports and implement intelligence from reporting to improve social media strategy.• Ensure adherence to social media budget and appropriate ROI for all social media activities.• Ensure brand adherence and promotion across company social media channels.

Key accomplishments:• Leveraged social media to increase traffic to the company website by 10% over one year.• Raised company Klout score by 10 points in less than a year.• Managed social media influencer strategy that earned 5X more social media engagement than company average and led to pickup of company content in major healthcare publications and blogs.• Helped secure media coverage in national media, including The Wall Street Journal.• Created a continuing medical education course on healthcare social media strategies and presented the course to doctors nationwide.• Won 2016 IMCA Award of Excellence for Corporate Social Media.• Won Social Media Campaign of the Year—Silver Award at 2015 Modern Healthcare Marketing Impact Awards. Key duties:• Manage and write all content on the company's Twitter, Facebook, Google+, and LinkedIn sites.• Manage all engagement with the company's social media channels, including crisis management.• Produce detailed weekly and monthly social media metrics reporting.• Expertise on social media best practices and industry trends.• Project management of public relations pieces.• Prepare and manage public relations editorial calendar and social media content calendar.• Coordinate with media spokespeople, journalists, and internal stakeholders to secure coverage that highlights the company's position a healthcare industry thought leader.• Write press releases, articles, infographics, web pages, and media pitches.• Produce detailed monthly press coverage reports.• Assist with coordinating press interviews and media training.• Identify potential media targets and track competitor press coverage and social media activity.

Key accomplishments:• Played a key role in the editorial development of over 30 collateral materials for the Tribute Plan Five-Year Anniversary Campaign, winner of the Insurance Marketing Communications Association’s 2013 Showcase Award for Event Marketing and 2013 Best in Show Award for Total Sales/Brand Campaign.• Helped develop and facilitate Member Voice Writing Workshops to help employees throughout the company understand the company brand and communicate effectively with customers and agents.• Helped develop major usability and navigation updates on the company website, including researching best practices, writing copy, and reviewing design proofs.• Played key editorial role in pre- and post-close communications for company mergers and acquisitions.Key duties:• Work closely with project managers, designers, and internal customers to ensure that marketing collateral, website content, patient safety materials, and other communications adhere to company brand voice and proper grammar and style.• Write effective, results-oriented content for a variety of audiences, including website users, doctors, agents, and practice managers.• Research, create, and post content daily on the company’s Facebook, LinkedIn, and Twitter accounts, as well as manage followers and engagement for those social media channels.• Develop and actively manage the department’s editorial reference materials (style guides), including guidelines for brand adherence and marketing proof points.• Perform extensive editing and proofing on collateral for a variety of audiences.• Write and edit copy for the company website, implementing copy changes using the company’s content management system and HTML code.

Key accomplishments:• Consistently one of the top two production editors in the company for speed and accuracy.• Regularly assigned to key account projects and special projects, such as translation projects and multiversion projects.Key duties:• Responsible for editing and coordinating hospital and healthcare publishing projects (including tabloids, magazines, business reply pieces, and websites) throughout the entire production process, including copyediting raw copy; collaborating with designers on page layout; writing headlines, leads, blurbs, teasers and captions; proofreading drafts; facilitating the proofing process with the client; receiving and implementing client changes, as well as suggesting solutions and best practices to the client as needed; and reviewing final printing proofs. • Acted as a main liaison between the client and the company, recording and reporting client preferences, problems, and opportunities for offering better customer service.• Presented at production editor meetings about best job practices and continuing education.• Acted as editor for client-requested writing, including developing story ideas, composing writing assignments, preparing backup materials, editing and rewriting drafts, fact-checking stories, and securing client approvals. • Served as a member of the Coffey Communications Stylebook Committee, researching and choosing text styling standards for the entire company.• Mentored and trained new production editors.• Responsible for loading client copy to websites using HTML code.