Emily Oh Email & Phone Number

New York, New York, United States

• Designed Company’s social media and marketing campaign strategy to increase following, build consumer loyalty, enhance brand awareness, and augment sales; With implementation of strategy, IG followers increased ~30% since joining the team• Created engaging social media content via Instagram posts, stories, and IGTV series; Content includes creative imagery, videos with health tips, recipes, and inspirational quotes to support mission of holistic wellness• Designed public relations and marketing announcements to promote cookbook, Plants First • Managed newest DKD intern through mentoring, communicating expectations, and assigning job responsibilities

Greater New Orleans Area

• Designed creative program materials in Adobe Illustrator and InDesign • Developed cohesive layouts for broad communication for new student and transfer programs, increasing engagement and involvement

• PepsiCo HIVE focuses on developing and accelerating growth of emerging brands within PepsiCo's North American portfolio; Researched and identified gaps and opportunities for one of HIVE's top brand, Hilo Life, a growing keto product including tortilla style chips and nut and cheese pouches; Evaluated the keto competitor landscape and gathered insights on next steps for the Hilo Life brand• Proposed and identified the expansion of 20 keto and lifestyle influencers to drive Hilo Life’s mini varieties campaign and future product innovations; Commenced communication with and garnered significant interest from five top influencers • Developed proposal to create a new platform to be developed for content development to facilitate organic growth utilizing increased social media exposure • Assessed and developed recommendations for the Hilo Life direct-to-consumer website to ensure ease of accessibility and convenience for consumers

• Actively participated in interactive discussions with executives from various departments within Coach, Kate Spade, and Stuart Weitzman brands, including Design, Product Development, and Marketing and Digital Strategies

• Evaluated the marketing communications strategy and implemented a proposal to maximize exposure to the local area• Re-designed website allowing for a cleaner, user friendly and more aesthetically pleasing format• Developed a new and inviting logo incorporating color, playfulness and simplicity using Adobe Illustrator and Photoshop

Bachelor Of Science In Management- Major In Marketing With Minor In Psychology

Activities and Societies: VP of Marketing and PR for Her Campus Tulane, Design Manager for Tulane University American Marketing Association

Architecture