Storytelling across digital landscapes. 3 key ingredients, all using unique frameworks and models to deliver sustainable business results.❤️ Human First Insights: Proprietary model rooted in evolutionary psychology & behavioural economics📖 Brand Storytelling: Scalable workshop that unearths your unique story using storytelling methodology👩‍💻 Digital Environments: Content mapping across user journeys, platforms and formats

Clients include - Briscoes | Rebel Sport | AF Drinks | Corrections | Liquorland | Villa Maria | Walter & Wild

Leading strategic communications and behaviour change interventions. Clients include:Te Hiringa Hauora / The Health Promotion Agency: - Minimising Gambling Harm - DepressionAra Poutama Aotearoa / Department of CorrectionsTauranga City CouncilLeading social strategy across a number of categories including financial services and FMCG.

Developing integrated communication strategies for leading global brands to speak with parents, on one of the largest websites in the UK. Inc. Google, Facebook, Sky, Disney, Netflix, P&G and Unilever to name a few

Defining the digital marketing strategy for a portfolio brands. From initial brand & business strategy right through to implementation across programmatic, social, content, native, eCRM. Categories spanning – Sustainability/Ethical, Automobile, Pharmaceuticals, FMCG, Beauty, Start-ups, Education, Furniture, eCommerce and Government.

Boutique brand marketing agency, specialising in start-ups across multiple categories; Fashion (PS Dept.), Food Delivery (Munchery), Lifestyle (Hello Alfred). Creating engaging, yet strategic, brand stories and how they came to life across digital channels

1st hire brought in to lead marketing efforts, project manage internal teams & lay foundations to launch this innovative sleep company• Develop marketing strategy around customer acquisition and advocacy, & deliver an integrated marketing calendar - paid media, CRM strategy, Email newsletters, PR, social media, influencer & partnerships• Brand development, ensuring consistency & relevancy across materials• Implement pre-launch viral campaign achieving 40,000 views & increased site traffic• Lead website development with agency - customer journey mapping, UI, wireframing, design & build• Scope out company structure in line with business objectives, write all job specs, manage interview & hiring• Drive insights from Google Analytics to feed back into marketing strategy• Product & packaging development• Source & negotiate 3PL supplier

Responsible for Paramount’s largest franchises - Transformers, Star Trek, DreamWorks, Nickelodeon. Initiating & managing strategic plans for B2C & B2B to achieve financial & brand targets. • Strategic audit of macro/meso/micro environment unlocking growth opportunities & analysing trends. Working closely with emerging platforms - iTunes, GooglePlay, Blinkbox• Digital strategy (Facebook promoted posts & original content, behavioural, blogger outreach - identifying influencers & thought leaders) • Ownership of annual financial budget forecasting for product portfolio, in conjunction with product pricing & configuration strategyAchievements:• Project managed year-end campaign across grocery & specialists, delivering record YoY share growth. Negotiated with Coca-cola/Kettle/Just Eat delivering unprecedented in-store space. (Nominated for BVA award)• Delivered multi-platform campaign for largest catalogue release (Indiana Jones Blu-ray & digital). Created 2nd premium sku, increasing profits +20% later rolled out to international territories. (Won European social media award)• Initiated strategic review of Nickelodeon product using consumer & competitor insight, increasing revenues +300% & broadening distribution

• Oversaw marketing activity across all Online retailers (Amazon.co.uk, Play.com, HMV.com) & Asda. • In addition to managing the weekly field marketing team of 200 to deliver ROI. • Coordinated & negotiated with Sales & Marketing to deliver customer plans that met the product & department objectives.• Competitor & trend analysis with recommendations, shared with directors & head office

• Focused on cost effective communication - centering around e-newsletters, website build, search optimisation and customer retention• Spearheaded new website design & build in conjunction with restaurant re-brand• Managed CRM strategy, demographic profiling & metric analysis

• Responsible for promotion of product within the grocery channel, managing European print production to over 300 locations across the UK• Managed weekly field merchandising team of 300

• Develop annual promotional plans, taking year end themes & develop iconic strategic partnerships (Paul Smith & HP sauce), to drive footfall using paid & owned media• Manage 3rd party promotional partnerships (Windows & Christmas Grotto)• Managed re-launch of Menswear department and associated TTL campaign• Production of Christmas Toy catalogue, increasing ad sales revenues by 30%