The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Leads marketing for a fast-growing edtech healthcare startup. Develop and implement integrated marketing strategies, and ensure that the company's marketing efforts effectively engage core target audiences (B2B and B2B2C), support business growth, and elevate the company's brand.

Led the B2B and B2B2C marketing strategy for Care.com's enterprise solution, raising overall brand awareness, driving new business, retaining and expanding client accounts, and developing marcoms for end users. I brought a mix of right brained & left brained thinking to build the brand narrative, created a content and campaign strategy for targeted audiences, and delivered on KPIs that contributed significant growth to the business. Launched and hosted Care.com's first-ever podcast, Equal Parts, interviewing experts, change makers, and authors. Led and hosted a webinar series, spoke at industry events, and was featured and quoted in the press.

Led the development and execution of strategic marketing and branding initiatives including developing key messaging and value propositions, persona creation, digital experiences, lead gen programs, content and communication plans, strategic partnerships, in-person events, and internal communications. In support of the content strategy, I produced a customer-centricity podcast, Outside In, and created thought leadership that resulted in featured articles in well-respected publications like Harvard Business Review, Ad Age, Fast Company.

Developed thought leadership and amplified the content across key marketing channels including byline articles, blog, PR, speaking opportunities, and email marketing campaigns. Led the creation and launch of global corporate website, social media strategy, and strategic partnerships.

Served as the lead account manager cultivating and managing client relationships, creating brand strategies, persona development, and messaging while collaborating with the creative team on design and brand standards. Worked primarily with mission-driven organizations to create both internal alignment as well as public expression.

Developed award-winning marketing campaigns for one of the world’s leading commercial real estate firms. Played a lead role in aligning the marketing team, internal clients, external clients, and vendors. Led the implementation of integrated marketing campaigns that included: website development, direct mail, email marketing, trade shows, events, and collateral. Ensured all projects were completed on-time and within budget. Responsible for managing the internal marketing team budget.

Served as project manager for strategic planning of marketing campaigns and corporate events. Prepare marketing budgets and plans. Oversaw activities of staff in marketing department. Serve as main contact for internal and external clients.

Produced marketing brochures and quarterly research reports. Provided design and project management for marketing collateral while coordinating with internal teams and external vendors.