Built and lead marketing function from the ground up. Reported to the Founder and CEO and active member of the executive leadership team. Hired initial team, implemented tech stack including marketing automation with detailed attribution modeling, launched integrated marketing programs including paid and organic search, social media, events, email marketing and PR.

Lead marketing function for high growth SaaS start-up. Scaled team to support rapid growth and lead strategic upstream shift of product positioning to an enterprise audience. Active member of the ELT; reported to Co-Founder and CEO. Created strategic plan to increase B2B lead generation, customer acquisition and retention. Primary marketing channels include: content marketing, SEO/SEM, PR and conferences.

Leader of marketing function for high-growth ecommerce start-up. Member of ELT and reported to Co-Founder/CEO. Created and managed national and local marketing strategies & tactics including: brand awareness and identity, demand generation, customer acquisition, customer segmentation & lifecycle, customer service, product & positioning testing, and market research. Managed a team of 4 direct reports. Primary marketing channels include: email marketing, paid & organic search, referral program, display advertising, direct marketing, and social media.

Increased customer acquisition, conversion, and retention by driving brand awareness, creating compelling pricing and promotional strategies, and integrating in-field/online/retail efforts•Develop leads and drive traffic to site leveraging SEO/SEM best practices, social media, affiliate program and partnerships.•Developed and launch comprehensive lifecycle marketing program.•Innovated social media marketing programs and launched measurable inbound marketing strategy based on multi-channel content marketing, consumer insights, and search engine keywords.•Transformed lead generation programs from offline to digital channels to increase volume and decrease COA.•Utilize market and competitor research to evolve brand positioning and maximize share. Ensure brand positioning is integrated throughout all customer-facing pieces.•Convert leads through database and lifecycle marketing.•Stood out among the senior management team for recruiting, retaining and advancing team of 4 full-time direct reports. Transformed team into a high-performing group that is aligned with business goals.•Worked closely with Product and Research teams to develop consumer insights and represent voice of the customer for the Health Prep Team.

Recruited to conceptualize and implement new partnership program in competitive marketplace. Challenged to independently develop partnership value-proposition to acquire new users of the mobile app. • Created, market-tested and optimized product positioning and supporting creative material for new mobile app against established competitors. Plan and launch email and social media communication efforts to acquire new users. • Envisioned and launched new creative messaging and positioning to evangelize brand and acquire new users. Worked with Creative Director to design marketing material including websites and email programs, print collateral, and display.• Developed B2B partnership agreements to secure product endorsement and brand awareness.