Emily Perkins Email & Phone Number

Cupertino, California, US

Cupertino, California, US

• Oversee the development and global implementation of partner programs and initiatives for worldwide coverage via apple.com
• Develop digital marketing models for execution and advise global teams on collaboration efforts; lead agency briefings, program management planning, and assessment of performance
• Lead the implementation and standardization of communication strategies and practices; manage relationships and integration alignment with third-party vendors and agencies as primary liaison
• Regularly communicate with partnering teams and internal stakeholders to mitigate and remedy issues; i.e., compensation discrepancies and talent sourcing

Cupertino, California, US

• Designed, managed, and executed paid search campaigns designed to drive sales for Apple products
• Supervised a team of (2) contributors; facilitated the purchase of text ads for publishing via major online platforms
• Created and implemented on-going testing plans for ad copy, landing pages, and betas
• Performed in-depth data analysis to spot trends in landscape and build actionable plans to improve performance and ROI
• Oversaw creative content development and copywriting for ads
• Provided status reporting to internal management; identified and presented opportunities for paid search channel development

Cupertino, California, US

• Managed partner programs within assigned region (North and South Americas)
• Oversaw the integration and implementation of new software, Partnerize, at a global scale by assisting with technical configuration and standardization of best practices
• Partnered closely with agency and vendors as primary liaison responsible for negotiating costs and terms of service
• Assisted in the strategic consolidation of global programs designed to track sales driven by partner channels
• Generated and analyzed reporting of partner-driven traffic and sales and communicated findings to key stakeholders during quarterly business reviews
• Coordinate tasks for a team of (5) associates responsible for media buying and placement

Carlsbad, California, US

• Identified apparel business opportunities and internal synergies
• Analyzed current strategies to provide suggestions to increase apparel awareness and sales
• Proposed marketing strategies based on market and competitor analysis

New York, NY, US

• Managed affiliate program of 30,000+ affiliates and increased revenues from $8 million to $80 million
• Grew program by 50% year over year in 2009 which resulted in being nominated for Advertiser of the Year by Commission Junction
• Acquired large advertising partnerships with major online properties significantly increasing site traffic and sales
• Analyzed and forecasted traffic, conversion trends, and ticket sales to assess marketing initiatives
• Optimized attribution methods to increase contribution margins by 55%
• Developed product specifications for online advertising tools used by partners and affiliates

San Francisco, CA, US

• Managed sports marketing partners and campaigns such as minor league baseball and San Francisco Giants
• Researched and creatively executed on new low-cost branding opportunities with optimal exposure
• Created social marketing initiatives targeting environmental and public health causes
• Monitored press mentions to analyze initiative ROI

San Francisco, CA, US

• Managed internal affiliate program, handling reporting, optimization and analysis
• Launched external affiliate program on Commission Junction which doubled the channel sales in first year
• Created partnership program with other insurance companies to monetize uninsurable customer traffic creating a new revenue stream
• Worked closely with the creative team to test online ads

New York, NY, US

• Assisted with the business development process including RFP preparation and presentations
• Managed creative network of all Clorox international advertising assets
• Coordinated with the international Clorox team on the Brita brand

• Managed event coordination at tradeshows, seminars and customer user conferences
• Managed event promotional campaigns, analysis and budget
• Worked closely database administrators to increase customer leads for the sales team

Ba, Communications / Sociology

Mba, Marketing