• Oversee the development and global implementation of partner programs and initiatives for worldwide coverage via apple.com• Develop digital marketing models for execution and advise global teams on collaboration efforts; lead agency briefings, program management planning, and assessment of performance • Lead the implementation and standardization of communication strategies and practices; manage relationships and integration alignment with third-party vendors and agencies as primary liaison• Regularly communicate with partnering teams and internal stakeholders to mitigate and remedy issues; i.e., compensation discrepancies and talent sourcing

• Designed, managed, and executed paid search campaigns designed to drive sales for Apple products • Supervised a team of (2) contributors; facilitated the purchase of text ads for publishing via major online platforms• Created and implemented on-going testing plans for ad copy, landing pages, and betas • Performed in-depth data analysis to spot trends in landscape and build actionable plans to improve performance and ROI• Oversaw creative content development and copywriting for ads• Provided status reporting to internal management; identified and presented opportunities for paid search channel development

• Managed partner programs within assigned region (North and South Americas)• Oversaw the integration and implementation of new software, Partnerize, at a global scale by assisting with technical configuration and standardization of best practices• Partnered closely with agency and vendors as primary liaison responsible for negotiating costs and terms of service • Assisted in the strategic consolidation of global programs designed to track sales driven by partner channels • Generated and analyzed reporting of partner-driven traffic and sales and communicated findings to key stakeholders during quarterly business reviews • Coordinate tasks for a team of (5) associates responsible for media buying and placement• Key contributor to approximately $300M in online advertising generated revenue at 3% cost of sale

• Identified apparel business opportunities and internal synergies• Analyzed current strategies to provide suggestions to increase apparel awareness and sales• Proposed marketing strategies based on market and competitor analysis

• Managed affiliate program of 30,000+ affiliates and increased revenues from $8 million to $80 million • Grew program by 50% year over year in 2009 which resulted in being nominated for Advertiser of the Year by Commission Junction• Acquired large advertising partnerships with major online properties significantly increasing site traffic and sales• Analyzed and forecasted traffic, conversion trends, and ticket sales to assess marketing initiatives• Optimized attribution methods to increase contribution margins by 55%• Developed product specifications for online advertising tools used by partners and affiliates

• Managed sports marketing partners and campaigns such as minor league baseball and San Francisco Giants• Researched and creatively executed on new low-cost branding opportunities with optimal exposure• Created social marketing initiatives targeting environmental and public health causes• Monitored press mentions to analyze initiative ROI

• Managed internal affiliate program, handling reporting, optimization and analysis• Launched external affiliate program on Commission Junction which doubled the channel sales in first year• Created partnership program with other insurance companies to monetize uninsurable customer traffic creating a new revenue stream• Worked closely with the creative team to test online ads

• Assisted with the business development process including RFP preparation and presentations• Managed creative network of all Clorox international advertising assets• Coordinated with the international Clorox team on the Brita brand

• Managed event coordination at tradeshows, seminars and customer user conferences• Managed event promotional campaigns, analysis and budget• Worked closely database administrators to increase customer leads for the sales team