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I am proud to represent Orange142, a Direct Digital Holdings (DDH) company. DDH is the 9th black owned company to go public in the US and is currently traded on NASDAQ as DRCT. In collaboration with our sister company, Colossus SSP, we are hyper focused on unique digital inventory sourcing to elevate minority owned publications and target diverse audiences on platforms that they trust.With a distinguished career spanning more than a decade in the realm of media and advertising strategy, I embody the role of a marketing and media strategist dedicated to facilitating the attainment of clients' objectives while optimizing their performance. Holding the esteemed designation of OMCP (Online Marketing Certified Professional), I possess an indisputable track record characterized by the conception and execution of triumphant digital media initiatives and marketing strategies across an array of industries and verticals.In my capacity as a Senior Digital Media Strategist at Orange142, I harness the formidable capabilities of the company's in-house ad-stack and exclusive database to propel campaigns meticulously tailored to engage both B2C and B2B audiences. My ardor for the Travel and Tourism sector manifests in a stellar track record of overseeing and exerting influence over prestigious, high-revenue key accounts, as well as meticulously crafting comprehensive tourism marketing strategies that traverse the entire planning journey. My leadership has been instrumental in steering numerous BETA teams, the launch of pioneering products and refined processes in support of our sales teams. In this perpetually dynamic and evolving field, I remain ardently committed to ceaseless learning, personal growth, and fostering collaborative opportunities with fellow professionals.
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Director, Business DevelopmentOrange 142 Apr 2024 - PresentAustin, Texas, Us• Led a high-performing team of five professionals at Orange 142, responsible for $10 million in annual revenue through strategic sales initiatives.• Actively contributed to shaping the company's future by exploring innovative technologies and strategies to enhance client outcomes.• Founding member of the Emerging Channels and AI Councils, fostering thought leadership within the marketing and advertising community. -
Sr. Digital Media & Strategy ManagerOrange 142 Jan 2020 - May 2024Austin, Texas, Us• Developed and implemented data-driven digital marketing strategies for various industries, resulting in increased ROI for clients.• Engineered target audiences using proprietary database of over 300+ million data points to optimize digital media programs.• Aligned partners with efficient, transparent, and holistic digital marketing approaches to drive successful campaigns. -
Digital Sales ManagerOrange 142 Oct 2018 - Dec 2019Austin, Texas, Us -
Sr. Account ExecutivePandora Oct 2016 - Oct 2018Oakland, Ca, Us• Developed and implemented a business development team in 2018.• Conducted 18+ new business conversations weekly, selling multiple products to exceed revenue goals.• Led sales team to success across multiple quarters, responsible for $1.5 million+ in annual revenue. -
Key Category Account Executive - Travel & TourismGannett | Usa Today Network Oct 2013 - Apr 2016New York, Ny, Us• Managed high-profile key accounts in the Travel & Tourism industry, generating over $1.5 million in annual revenue.• Developed and executed niche marketing campaigns across various digital and traditional media platforms.• Negotiated revenue-generating partnerships, led cross-functional teams, and won multiple awards for goal attainment. -
Marketing Manager, The TennesseanGannett | Usa Today Network Jan 2013 - Oct 2013New York, Ny, Us• Developed sales and marketing strategies to meet budgeted volume goals for print and digital subscriptions to The Tennessean and its subsidies. • Implemented programs to secure new audience segments while increasing retention of current subscribers.• Managed all start sources including direct mail, in-paper ads, email marketing, and social media to drive home delivery sales acquisition and retention initiatives. -
Multimedia Account ExecutiveJournal Register Company Jan 2012 - Sep 2012Yardley, Pa, Us• Created campaign proposals and dollar volume contracts to increase client retention.• Exceeded year-over-year territorial goals with a 23% annual increase.• Obtained an average minimum of ten new accounts quarterly. -
Advertising Sales RepresentativeLee Enterprises Sep 2010 - Nov 2011Davenport, Iowa, Us• Managed client relationships to drive account growth in specified market area.• Exceeded monthly, quarterly, and annual sales goals through effective advertising campaigns.• Achieved a 7% increase in the company's top annual spending account within the first three months.
Emily Parli Skills
Emily Parli Education Details
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Chattanooga State Community College -
Aesthetics Science InstituteAesthetician/Esthetician And Skin Care Therapist
Frequently Asked Questions about Emily Parli
What company does Emily Parli work for?
Emily Parli works for Orange 142
What is Emily Parli's role at the current company?
Emily Parli's current role is Mom, Advertising, Marketing & Media Strategist.
What is Emily Parli's email address?
Emily Parli's email address is em****@****142.com
What is Emily Parli's direct phone number?
Emily Parli's direct phone number is +180822*****
What schools did Emily Parli attend?
Emily Parli attended Chattanooga State Community College, Aesthetics Science Institute.
What skills is Emily Parli known for?
Emily Parli has skills like Sales, Social Networking, Social Media Marketing, Advertising, Social Media, Marketing, Management, Online Advertising, Market Research, Crm, Marketing Strategy, Email Marketing.
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