Marketing Contractor - Digital Strategy - Inbound Marketing Expert - Outsourced Marketing ServicesFrom client strategy, to brainstorming, to reporting and analyzing, Greenline Marketing helps ensure clients are always bringing their A-game.We bring the successful, tried and true tactics of Inbound and digital marketing to our clients to help them grow leads, revenue, sales and ultimately their business.Greenline Marketing values the opportunity to collaborate with… Show more Marketing Contractor - Digital Strategy - Inbound Marketing Expert - Outsourced Marketing ServicesFrom client strategy, to brainstorming, to reporting and analyzing, Greenline Marketing helps ensure clients are always bringing their A-game.We bring the successful, tried and true tactics of Inbound and digital marketing to our clients to help them grow leads, revenue, sales and ultimately their business.Greenline Marketing values the opportunity to collaborate with businesses - regardless of industry or budget - to effectively invest marketing dollars. Show less

I have the unique opportunity as an Account Supervisor to work both in and on the business. I’m responsible for managing the some of the agencies top accounts. My focus is to ensure client satisfaction and campaign success while managing agency profitably and capacity. Much of my time is spent listening to client pain points and goals then the offering actionable business strategies to address their challenges and driving results. Another part of my role is mentoring and managing… Show more I have the unique opportunity as an Account Supervisor to work both in and on the business. I’m responsible for managing the some of the agencies top accounts. My focus is to ensure client satisfaction and campaign success while managing agency profitably and capacity. Much of my time is spent listening to client pain points and goals then the offering actionable business strategies to address their challenges and driving results. Another part of my role is mentoring and managing Account Managers. I ensure they have the support and resources they need to serve their clients and team while growing in their client management skills. I meet with them ongoing to discuss their client portfolio and help them manage client challenges, e.g. poor performing campaigns, campaign pivots, budgeting discussions, client personalities, etc.. Together, we partner on client renewals, campaign planning and presentation with them taking the lead.Project management; agency processes and practices, efficiency and adherence are also a core function of my role. I work closely with leadership and project management to analyze and improve agency operations. Show less

In being promoted to Sr. Account Manager, I continued with the Account Manager responsibilities in addition to managing an account team. I led a team of account managers, project managers and marketing specialists in strategizing and executing client work. I worked with other department managers to assign work, provide direction, and oversee the development and delivery of scope deliverables.

As an Account Manager, my whole focus was to develop and maintain the exemplary client relationships at the heart and soul of our business and our clients' success. I was on the frontline of the business, with responsibility to manage day-to-day deliverables, timelines and budget, all while maintaining vision for new and improved results and growth opportunities. I developed and maintained working knowledge of our clients and their industries. Additionally, I stayed on top of sales and… Show more As an Account Manager, my whole focus was to develop and maintain the exemplary client relationships at the heart and soul of our business and our clients' success. I was on the frontline of the business, with responsibility to manage day-to-day deliverables, timelines and budget, all while maintaining vision for new and improved results and growth opportunities. I developed and maintained working knowledge of our clients and their industries. Additionally, I stayed on top of sales and marketing trends to lead innovative, measurable campaigns that drove brand recognition, generated leads and increased revenue. Show less

Digging into and reporting on consumer trends and competitor analysis to help guide product development, marketing and launch strategies. I was responsible for product development including component sourcing, concept qualifying, cost management, consumer marketing initiatives, product and launch.

• Established product category platforms based on relativity to company mission, sales analysis, market trend research and consumer demands• Developed marketing and sales initiatives that engaged consultants, increased consumer purchasing and drove profitability• Managed the implementation of new products, providing direction on product, packaging, pricing, promotion, marketing strategy, line count and margin• Drove strategic planning of consumer marketing activities and advise on… Show more • Established product category platforms based on relativity to company mission, sales analysis, market trend research and consumer demands• Developed marketing and sales initiatives that engaged consultants, increased consumer purchasing and drove profitability• Managed the implementation of new products, providing direction on product, packaging, pricing, promotion, marketing strategy, line count and margin• Drove strategic planning of consumer marketing activities and advise on strategic planning of consultant marketing to create effective and engaging activities and opportunities for consultant field Show less

• Supported HBC,GM and Grocery Non-Foods Category Managers in building private label programs in specific categories through analysis and the development of marketing plans, product promotions, advertising, in-store displays, and merchandising strategies• Maximized category penetration and profits of private label products in HBC, GM and Grocery Non-Foods categories• Achieved budgetary goals through capturing sales/brokerage information and monitor customer/vendor agreements

• Managed product design, packaging, marketing, quality, IT and engineering resources to develop and launch innovative, high demand products to the market on time and with in cost and margin goals• Cultivated and maintained successful and profitable partnerships with domestic vendors, overseas sourcing and factories to develop and launch innovative, first to market products with an understanding of international and domestic production and shipping processes• Key participant in the… Show more • Managed product design, packaging, marketing, quality, IT and engineering resources to develop and launch innovative, high demand products to the market on time and with in cost and margin goals• Cultivated and maintained successful and profitable partnerships with domestic vendors, overseas sourcing and factories to develop and launch innovative, first to market products with an understanding of international and domestic production and shipping processes• Key participant in the development and implementation of marketing and productional plans including catalogs, websites, social media and consultant and customer events Show less

• Assisted Product Development team in trend research and reporting, project timeline management, focus groups, category planning and plan execution• Collaborated with cross-functional development team to develop and source product solutions achieving category goals