Emily Pipkin Email & Phone Number

Cardiff, Gb

London, England, United Kingdom

As the UK Marketing Manager, I manage strategic marketing efforts, focusing on account-based marketing (ABM), digital campaigns, and event management to drive brand awareness, generate high-quality leads and ensure a consistent customer journey. I collaborate with sales and leadership teams to align marketing initiatives with business goals, delivering campaigns that enhance engagement, grow key accounts, and position Codurance as a leader in agile software development, AI, and cloud solutions.

London, England, United Kingdom

Newport, Wales, United Kingdom

As Senior Marketing Executive at SysGroup, I managed the creation and delivery of multi-channel campaigns across email, social media, and digital platforms (PPC), focusing on driving client engagement, brand awareness and lead generation. I was responsible for overseeing campaign budgets and tracking performance metrics, ensuring an average 60:1 pipeline ROI.I developed and implemented SEO strategies, optimising website content, which resulted in a 40% increase in web traffic. In collaboration with sales teams, I aligned marketing strategies with business objectives, contributing to the overall pipeline growth and conversion improvement.Additionally, I secured £20k in quarterly market development funds from technology vendors, which expanded our marketing capabilities. I managed relationships with external agencies, including digital marketing, lead generation, and design teams, to ensure high-quality campaign execution.Internally, I coached lead generation executives and social media content creators, helping to boost conversion rates by 15% and increase social media following by 20%.

Newport, Wales, United Kingdom

South Wales

As Marketing Executive at Certus, I played a key role in managing and executing the company’s marketing efforts, focusing on lead generation, event coordination, and content creation to support business growth and customer engagement.I managed telemarketing campaigns in collaboration with external lead generation agencies, successfully doubling conversion rates from 15% to 30%. In addition, I organised virtual and in-person customer and prospect events.My responsibilities also included creating content for email campaigns, leading to a 5% improvement in click-through rates, and managing social media channels, resulting in a 15% increase in followers. I maintained customer databases to ensure accurate contact information for more effective outreach and communication.I worked closely with external design agencies to create visually impactful marketing collateral, ensuring brand consistency across all online and offline channels. Additionally, I conducted market research and customer satisfaction surveys, which contributed to a 12-point increase in our net promoter score.

Bachelor Of Arts - Ba, Business And Management Studies (Marketing Pathway), 2:1

My degree provided me with a solid foundation in business strategy, marketing principles, and consumer behaviour, which have been crucial.

Bachelor Of Science - Bs, Psychology And Counselling

I am currently pursuing a part-time Bachelor of Science in Psychology and Counselling with the Open University. This course is deepening.