Emily Pocrnich Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Brooklyn, New York, United States

• Owned strategy and implementation for all social media, and digital channels with a focus on impact, engagement, growth and accessibility (grew social following and engagement on all channels)• Built and executed multi-channel creative campaigns that involved documentary screenings, panels, and channel promotion to highlight Black maternal health and broader health inequities that our members faced • Created and led a cross-functional corporate reputation initiative in partnership with marketing, recruiting, clinical, and operations teams in order to drive retention, help with hiring, and promote our culture to external audiences • Managed a ‘Voice of the Member’ initiative that involved interviewing members and care teams to share their stories as a part of an on-going content campaign for internal and external communications channels• Lead bi-weekly meetings with the Marketing and Comms teams to foster alignment on business objectives and create a space for collaboration• Drafted procedural documentation for our social media policy, company awards criteria, and a review response process to ensure compliance and consistency across our owned platforms and company programs in order to scale

Minneapolis, Minnesota, United States

• Promoted to manage strategy and implementation for all media channels (organic and paid) with a focus on scalability, engagement, growth and rapid iteration• Managed public relations strategy to drive earned media and ensure that internal and external communication strategies are in alignment • Lead cross-functional consumer experience initiatives to help drive internal team collaboration to improve the member experience from a product, marketing, digital, and customer service perspective• Managed all associated external media agencies and vendors to ensure that insights and measurement align with Bright priorities and yield actionable insights to support our GTM campaigns and drive media planning strategy

Greater Minneapolis-St. Paul Area

• Manage strategy and implementation for all social media channels with a focus on scalability, engagement, growth, and rapid iteration• Manage all associated external media agencies and vendors to ensure that insights and measurement align with Bright priorities and yield actionable insights to support our GTM campaigns and drive media planning strategy• Build and establish social insights into dashboards, weekly reports, and key company cross-functional insights initiatives that are regularly presented to senior leadership• Support communication needs for target audiences by creating a process for content distribution• Manage project timelines from concept to execution across multiple teams and stakeholders to ensure all deadlines are met

Greater Minneapolis-St. Paul Area

• Managed and monitored social media strategy on all public facing digital platforms (Facebook, Twitter, Instagram, LinkedIn)• Tracked and managed all go-to-market deliverables across all lines of business and markets to ensure that campaigns and materials were compliant and advanced the broad marketing strategy• Designed and implemented Exit and NPS surveys to members to understand attrition rates and inform consumer-focused marketing strategy• Managed Individual and Family Plan direct mail strategy and execution across multiple, including consumer segmentation for list development and creative content A/B testing• Led audit of UX design and user experience of bhp.com to inform website improvements to ensure ease of use for members

San Francisco Bay Area

• Lead a company-wide patient education initiative that included creating original content for personalized diagnostic conditions, general clinic information, and was a key part of launching the Motion mobile application• Worked directly with our design lead to create communication scripts, improve clinic design, and perform user research to produce an outstanding patient experience • Owned and operationalized care coordination, patient communication, and account satisfaction for ~150 patients• Automated company processes through Salesforce, and worked directly with our engineering team to decrease product inefficiencies that impact our patients and employees• Managed, trained and hired individuals to build out the care advocate team as our company scaled

San Francisco Bay Area

• Consolidated and synthesized experience with direct customer interactions to provide thoughtful, strategic insights into unmet customer needs to help initiate actions for product, marketing, and engineering leadership to implement• Lead the Member Experience team in the management of customer satisfaction strategy through research and implementation of NPS (~70), and customer satisfaction surveys• Guided customers through a seamless on­boarding experience while helping them navigate the healthcare system• Spearheaded the customer voice initiative to ensure that the product, engineering, design, and marketing team are aware of how our product impacts our members by hosting panels, off­site events, and performing user research• Managed external facing platforms such as Facebook, Google Reviews, and the App Store to ensure customer satisfaction

Minneapolis, Minnesota, United States

• Coached students in ACT preparation and provided knowledge of the college application process to ensure that they gained acceptance to a four-year college or university; 98% college acceptance rate• Set incremental benchmarks for student achievement and employed novel lessons and techniques to surpass goals• Worked on interdisciplinary teams of teachers, counselors, social workers, and administrators to ensure that my students succeeded academically and in their personal life

Stillwater, Minnesota

• Worked directly with Physical Therapists to provide progress reports, align schedules, and manage several workflows• Aided in patient documentation and implementation and compilation of functional analysis questionnaires• Fostered a positive clinic environment with a heavy emphasis on open and clear communication

Greater Boston Area

• Qualified for the Boston Marathon at Grandma's Marathon in June of 2013 • Ran and completed 26.2 miles of the 118th Boston Marathon on April 21st, 2014

Madison, Wisconsin Area

• Compiled therapeutic strategies for children with disabilities and implemented them in a mainstream classroom environment• Built strong relationships with children in order to better facilitate growth and progress in therapeutic goals

Madison, Wisconsin Area

• Created and implemented exercise programs for individuals with disabilities• Fostered a positive environment conducive to optimal performance and motivation for my clients