Leads content creation and branding strategy for PCSSD, ensuring all communications align with district brand standards. Manages website updates, oversees design and content for district and school marketing, and conducts market research to inform brand strategy. Collaborates across departments to support cohesive, impactful messaging and approve branded materials in partnership with the Executive Director of Communications.

Emily Powell Carpenter, the sole proprietor of Emphasis Design LLC, is passionate about empowering local businesses with innovative and creative solutions. Known for her organization, accountability, and empathy, Emily is committed to quality craftsmanship and customer service. With experience in design, comms, tech, marketing, and PR, she brings a comprehensive skill set to every endeavor. Emily is also available for contract work with companies needing additional support.Let's work together! ♥GRAPHIC DESIGN → Creating visual designs for social, web, and print (flyers, advertisements, pamphlets, business cards, invitations, etc.), editorial layouts for publications, and packaging/labeling for productsBRANDING → Developing new or refreshing existing brand identities; creating on-brand materials; designing new logos or recreating old ones as vector files; brand consistency across multiple channelsWEB DESIGN → Designing websites from scratch using WordPress or other platforms; updating existing sites; providing ongoing support or teaching you how to maintain the siteSOCIAL MEDIA → Helping you select and set up social media accounts; creating strategies and content calendars; creating and scheduling your social media postsVIDEO EDITING → Creating content from video footage or animated elements; finding ways to re-use footage; setting up intro/outro templates; shooting on-site videos; generating captionsCOPYWRITING → Producing clear and engaging written content; developing press releases, blog posts, social media captions, and webpage copy; editing existing materialPRESENTATIONS → Developing on-brand slideshow templates; generating evergreen slides for re-use; providing tips for best practices; conducting in-person or virtual presentations on requested topicsCONSULTING → Developing marketing, branding, or strategic plans; creating standard operating procedures; equipping teams with the skills and tools for self-sufficiency