Emily Platt Email and Phone Number

-Made it my mission to share the best content, products, and services with readers navigating life’s biggest moments -Assigned and edited shoppable service content written by an international team-Developed and distributed e-commerce content best practices across different teams and editorial brands-Strategically pitched, created, and updated content with conversions in mind -Pulled and analyzed data from multiple sources to inform editorial decisions -Collaborated with the Marketing, Commerce and Revenue Operations teams-Contributed primarily to The Knot and WeddingWire-Reported to the Senior Manager of Digital Content Strategy

-Hired as the first, and only, full-time e-commerce editor-Helped build and expand the new e-commerce content program from the ground up-Organically incorporated e-commerce partners into new and existing editorial content -Assigned and edited freelance e-commerce content-Brainstormed and wrote shoppable, service-driven newsletters -Strategized according to both traffic and revenue goals, while always putting the reader first -Established and distributed e-commerce content best practices across teams-Conducted and relied heavily on SEO research to optimize content-Generated tracking links using affiliate networks-Compiled, maintained, and distributed data reports for various teams-Produced and edited content in multiple CMSs-Sourced and cropped content imagery-Worked on 20-30 e-commerce stories per month-Contributed primarily to The Knot and The Bump-Collaborated with the Marketing and Commerce teams-Reported to my team's Marketing Manager-Stepped outside of my specialist role to create a new brand style guide for the entire Digital Editorial team

-Pitched, wrote, and produced content across all verticals-Strategically updated the site's homepage-Interviewed, selected, and supervised the team's Digital Editorial Interns-Completed research, interviews, and administrative tasks on an as-needed basis-Contacted industry professionals (e.g. wedding photographers) for assets and maintained professional relationships-Contributed to Bridal Fashion Week coverage, including by attending shows-Live blogged red carpet and other special events (e.g. the royal wedding)-Adhered to SEO best practices-Pulled and analyzed data from Google Analytics-Worked with the Digital Associate Editor, Social Media Manager, and Real Weddings Editor-Reported to the Digital Director and Senior Digital Editor

-News blogged twice a week-Pitched, wrote, produced, and refreshed content-Contributed to Bridal Fashion Week and red carpet coverage-Worked with the Editorial Assistant and Social Media Manager-100+ original clips, including top-performing content-Reported to the Digital Director and Senior Digital Editor

-Pitched, wrote, and produced daily news blog posts-Pitched, wrote, produced, and refreshed evergreen content-Sourced and processed imagery-Keyword-optimized existing content-Completed research, interviews, and administrative tasks on an as-needed basis-50+ original clips, including top-performing content-Worked with the Editorial Assistant, Associate Editor, and Social Media Manager-Reported to the Digital Director

-Advised a class of 13 Psychological Science research methods students-Conducted research as delegated by my supervising professor-Reported to an Associate Professor of Psychology

-Conducted research as delegated by my supervising professor-Ran participants for my supervising professor's study-Reported to an Associate Professor of Psychology

-Pitched and wrote timely and shareable fashion and beauty content-Wrote captions for the site's weekly "Celebrities Wearing Things" galleries-Drafted Facebook post captions for the Cosmo Beauty & Style page-Assisted with product and photo research-Facilitated sample check-ins and returns and organized the fashion and beauty closet-Transcribed interviews for the Associate Beauty Editor and Senior Style Editor-Communicated with brands and PR agents on an as-needed basis-11 original clips, including top-performing content-Worked with the Senior Beauty Editor, Senior Style Editor, and Executive Lifestyle Editor-Reported to the Fashion and Beauty Editorial Assistant and Associate Beauty Editor

House Student Advisors are former Student Fellows who return to House Team as the House President's co-leader and as supervisor of the dorm's Student Fellows. -Supervised, guided, and supported 8 Student Fellows-Led a House Team of 18 members with the support of the House President-Met weekly with my House Advisor to assess the house's climate-Met weekly with the Director of Residential Life to assess the campus climate-Aided in planning house events and programming-Worked to ensure a safe and welcoming dorm and campus environment-Reported to my House Advisor and the Director of Residential Life

The Vassar Student Association (VSA) is comprised of student leaders who serve as the student government of Vassar College. It oversees all major campus activities, provides funding for organizations, and aims to improve the academic and social quality of life at Vassar.-Set the groundwork for this position as the first-ever VSA PR Director-Kept the student body updated on campus and VSA happenings via social media-Maintained a social content calendar and supervised all VSA social media channels-Supervised and delegated to the VSA PR Intern-Worked and collaborated with the VSA Executive Board-Reported to the VSA President and VSA Vice President for Operations

-Selected as the first-ever Beauty Editor-Edited and fact-checked every first and final draft written for the beauty vertical-Directly corresponded with and provided guidance to all remote beauty writers-Tested beauty products and wrote review content-Reported to the Senior Associate Editor

-Pitched monthly and wrote bi-monthly features content-Pitched weekly and wrote monthly viral content-Pitched and wrote weekly news blog posts-Contributed to back-to-school and holiday gift guides-Conducted expert interviews, including with First Lady Michelle Obama-25 original clips, including top-performing content-Reported to the Senior Associate Editors and News Editor

-Edited and fact-checked every first and final draft written for the career vertical-Directly corresponded with and provided guidance to all remote career writers-Reported to the Senior Associate Editor

-Blogged for the news, fashion, and beauty blogs -Contributed to the health, life, career, and giveaways verticals-Wrote sponsored content on an as-needed basis-Edited and refreshed existing content -Researched and wrote 2 lists for the Her Campus 2015 College Rankings-Interviewed 6 winners of the 2015 22 Under 22 Most Inspiring College Women awards-Collaborated interdepartmentally to pitch a new and robust news vertical (since implemented)-Interviewed celebrity stylist Natalie Saidi, actor Terry Crews, and Lakshmi Puri of UN Women-Served as the sole Her Campus ambassador at the 2015 Millennium Campus Conference-75 original clips, including top-performing content-Worked with the other National InternsReported to the:Senior Associate EditorAssociate EditorAssistant EditorCampus Development AssociateSenior DesignerMarketing Manager

-Researched for, wrote, and produced posts for the Travel Hacker Blog -Researched and wrote content that was adapted for a Business Insider article-Compiled and updated editorial and social media imagery stocks-Researched and analyzed industry best practices for editorial and social strategies-Suggested content and strategies for the Travel Hacker Blog and the brand's social media channels-Contacted featured travel destinations for potential PR collaborations-Complied 3 comprehensive social media strategy recap decks for the team-4 original clips-Worked with the Brand Marketing Director and Director of Global Communications-Reported to the Associate Brand Manager

Founder's Day is Vassar's largest traditional on-campus event. My committee worked to ensure that the year's theme, "Space,"​ was woven into every aspect of the event's aesthetic. We served 1.2k+ event attendees.Event planning responsibilities:-Managed a $1,200 budget-Recruited my student-run committee-Brainstormed the event's layout-Utilized Pinterest to organize my team's ideas-Placed orders for all our supplies-Set up the venue-Collaborated with the other Founder's Day committees -Reported to the Traditions Committee Publicity responsibilities:-Supervised the event’s Instagram, Facebook, and Twitter accounts-Oversaw outreach to on-campus publications-Oversaw publicity measures on the event's website-Oversaw a campus-wide poster campaign-Collaborated with the other Founder's Day committees-Reported to the Traditions Committee

The Vassar Student Association (VSA) is comprised of student leaders who serve as the student government of Vassar College. It oversees all major campus activities, provides funding for organizations, and aims to improve the academic and social quality of life at Vassar.-Took word-for-word minutes at the weekly VSA council meetings-Assisted with VSA event planning and PR on an as-needed basis-Aided in compiling a digital database of historic VSA documents-Personally assisted and reported to the VSA President

Student Fellows act as student leaders in Vassar's dormitories.Student Fellow responsibilities:-Provided peer-to-peer mentorship, guidance, and emotional support to 11 first-year students-Reported to the House Student Advisor and House AdvisorHouse Team responsibilities:-Planned, publicized, and executed house- and campus-wide events-Promoted social consciousness, responsibility, and empowerment -Committed to maintaining a safe and welcoming campus climate -Worked with the other House Teams and the Office of Residential Life-Reported to the House President and House AdvisorReceived extensive training in:-Conflict management-Empathic listening-Eating disorders-Suicide prevention-Sexual violence-Bias incidents-Familial and social issues-Campus conduct and policies