Emily Prin Email & Phone Number

Eden Prairie, Minnesota

As a mid-level Email Analyst, I act as the primary support for the PayCheck Direct brand of Bluestem. I also support the Norm Thompson and Sahalie brands for Orchard. Day-to-day responsibilities include the following:Campaign Execution- Setup of email content using Responsys- Use of data to segment/[personalize emails- Create and manage Litmus links for tracking- Route test emails and providing feedback to creative team- Work with creative team to address any formatting issues- Final assembly and deployment of email campaignsProject Management- Create process documents for projects involving email- Setup and execute email programs in support of company initiatives- Track the status of ongoing projects and provide updates to stakeholdersReporting- Utilize campaign and analytics data to create weekly email performance reports- Perform deeper dive analysis into email behaviorCampaign Management- Support of internal partners, including briefs, campaign setup and analysis- Update planning calendar with campaign details

Bloomington, Mn

Support Email Marketing Manager with integrated planning, execution, deployment, optimization and analysis of all Schwan's Home Service email campaigns.- Build positive working relationships with digital, product, brand and leadership teams to ensure creative is cohesive across print, online, email marketing channels.- Write email and subject line copy that drives high open and click-through rates.- Manage entire routing process from writing creative briefs, leading kick-off meetings, confirming creative edits are complete and approvals are obtained.- Make recommendations for A/B email tests. Execute, analyze and report out results.- Work closely with analytics team to ensure segmentation/personalization data is correct.- Manage project budgets with internal leadership and external vendor partners.- Build, proof, launch and analyze simple to highly advanced email, SMS and automated programs.- Partner with developer to ensure code is correct, make HTML updates as necessary.- Review custom project requests with cross-functional teams using established processes and best practices.- Evaluate eCommerce initiatives that will convert leads/prospects and revenue generated via Schwans.com.- Support Schwan’s customer loyalty program and acquisition efforts, producing emails that help drive print and digital initiatives.- Evaluate, monitor and optimize email campaign send volumes and KPIs.- Responsible for email planning and execution, particularly technical aspects of creating customer database lists, building custom filters, and creating segmented creative content.- Support Email Marketing Manager with overall email strategy plan.- Develop and maintain overall email and digital calendar and other associated documentation supporting integrated digital initiatives.- Troubleshoot and quickly resolve email-related customer concerns sent through call center.- Mentor and help develop new employees so they are on-boarded quickly and learn our business accurately.

Bloomington, Mn

Partnered with cross-functional teams to ensure projects and marketing campaigns were launched successfully and on-time.Specific job responsilities included:- Led status update meetings to track progress multiple projects, adjusting scope and timelines as needed- Held team members accountable to dates and deliverables, allowing adequate time for each phase of the project- Documented processes and approvals, from requirements and design through deployment- Maintained daily routing document for 10-20 active marketing campaigns, including landing pages, website tile ads, promotional and transactional emails.- Worked with in-house Creative Services team to give campaign creative direction, review and approvals- QA creative materials prior to launch, ensuring all links were correct- Provided post-campaign analysis by compiling Site Catalyst and Responsys Insight reports

Richfield, Mn

Contract position with Digital Product Development team focusing on Cart, Checkout and My Account of BestBuy.com.Specific job responsilities included:- Completed projects centered on reducing cart abandonment, thus increasing conversion rate Projects included optimizing customer experience by collecting and analyzing data from customer surveys and verbatim comments, click stream reporting, industry data and reports, customer care data, etc.- Gathered competitive market analysis utilizing current information from online marketing organizations such as Forrester and presented findings- Coordinated site content updates, researched performance issues, participated in UAT, Usability and Regression testing- Support weekly Reward Zone and Gamers Club promotions by routing creative for merchant approval and UAT testing to ensure all elements were correct for launch

St. Paul, Mn

Primary contact for Business Development management, clients and internal departments, including graphic design, development and accounting.Specific job responsilities included:- Analyzed campaign data (email marketing, impressions, click through rates, eCPM, CPC (Cost Per Click), revenue projections, SEO on a daily basis and provided detailed reports to clients- Managed new client campaigns - technical conference calls, legal contract finalization, set up correct tracking URL's for accurate reporting, A/B testing, obtained collateral and ensured all elements were correct by launch date- Completed live content updates and optimization utilizing proprietary CMS to maximize campaign revenue- Developed and maintained relationships with clients such as: Monster.com, Google, Pulse 360, Waterfront Media, Caring.com, Classmates.com, Mainstreet.com and Trip Advisor- Worked with extended network partners such as ABC, Broadcast Interactive, Inergize Digital Media, Gannett, Hubbard Broadcasting and Scripps

St. Paul, Mn

Developed and maintained working relationships with TV station sales managers in large markets. Managed entire ad campaign process from order entry to post-campaign reporting.- Led daily pre-sales presentations for station executives after researching their particular market needs and making creative recommendations about IB’s creative offerings.- Provided creative direction for banner ads, landing and contest pages, ensuring timely and accurate completion of requests. Determined accurate amount of impressions for ad traffic team.- Managed approximately 20-40 active campaigns at one time.

Richfield, Mn

Produced High-Definition television and DVD experience programs (home theater, video games, movie trailers, etc.) displayed in Best Buy stores nationwide.Specific job responsilities included:- Supported external clients and cross-functional internal partners by identifying needs, providing creative direction, maintaining brand consistency and program maintenance- Approved appropriate program content, supervised production sessions and managed monthly project budgets of $150,000- Served as liaison between corporate and retail, making on-site store visits to ensure program functionality

Richfield, Mn

Collaborated with HR and Marketing managers to implement Performance Management initiatives including performance appraisals, job descriptions and 360° feedback.Specific job responsilities included:- Used Access and Visio on a daily basis to create data queries and flowcharts- Coordinated and facilitated new hire training