EMILYPS is a Creative Consultancy specializing in Brand Strategy, Art Direction, Creative Production and Omnichannel Marketing Initiatives. It is built on a highly-nimble model of assembling a completely tailored freelance team uniquely suited to each client’s needs. In-house creative strategy is followed by production using a diverse network of top-tier freelancers, including graphic designers, web designers and developers, social-first content creators, email marketing specialists and photographers / videographers / agency representatives.

RIDE CYCLE CLUB is Canada's leading indoor cycling studio. As an Instructor and Community Builder, I coach classes and have led select retail initiatives.

D461 is a collective of Entertainment and Hospitality brands and spaces in Toronto. As the Director of Marketing, I led all integrated marketing efforts across the portfolio of five businesses. This includes creative direction, branding, social media, online customer experience, partnerships and PR. - Built go-to-market brand creation and experiential marketing.- Oversaw budgets and development of each retail space within the portfolio.- Ensured alignment across Board of Directors and ownership on all projects.- Oversaw website development and digital communications.- Managed press outreach and media / content creator hosting. - Developed and fostered local partnerships.- Sourced and developed event packages. - Served as the Internal Copywriter for service offerings and customer experience communication.- Produced and managed opening events and project launches.Brands and Spaces include: Sub Division, The Green Wood (East and West), SPIN and CODA Nightclub.

Red Bull has the highest market share of any energy drink in the world, and is a global pioneer in brand-based storytelling content. As the National Communications Manager, I led the editorial, photo/video and digital content activation strategy for Red Bull Canada’s Music, Culture, Sport and Adventure projects.- Developed impactful storytelling narratives and digital-first content.- Managed, coached and developed a team of event, content and social media specialists.- Brokered exclusive content releases with press outlets nationally and internationally. - Collaborated with internal stakeholders within Field Marketing, Brand, Sport and Culture teams.- Selected and oversaw internal and freelance videographers, photographers and publicists.- Leveraged longstanding journalist relationships to maintain awareness.- Oversaw budgeting and fiscal accountability for the Communications team.- Served as a point person between Global and Canadian Marketing teams.- Developed postmortem documents on key learnings and strategies.- Navigated music licensing for content use, rights clearance and location permitting.- Managed appearance releases and agreements for artists and athletes.

Edelman is one of the world's most decorated public relations and marketing consultancy firms. My role grew from Intern to Senior Account Executive, where I oversaw local and national campaigns, client relationships and direct reports within the company. - Developed local, regional and national media outreach storylines, pitches and strategies. - Built and executed consumer and media-facing events.- Managed journalist and client relationships nationally and internationally. - Coached and mentored direct reports. Clients include: Red Bull, Budweiser, Stella Artois, Alexander Keith’s, Kraft, TELUS and BlackBerry.