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Building a brand and taking other women with me. Multi tanning salon owner in California. Cosmetics line developer.
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FounderBronze Palms Llc Mar 2020 - Present- Built a 2nd tanning salon in 4 years- Diversified the business into 2 companies: service-based in our salon in Campbell & Westlake Village and international wholesale (digital products and retail) for other tanning salons- Wholesale products in 2024 are in 3,500 salons globally - Avg 50% retail add-on per transaction- Leveraged automation to create a seamless, unmanned salon system without compromising customer service- Worked with chemists and manufacturers to create a line of sunless products -
Digital Marketing ManagerWorkdom Jan 2019 - Sep 2020San Jose, California, Us• Grew an affiliate marketing program organically resulting in 3x the amount of affiliates, 5x the amount of engagement• Syndicated email drip campaigns that yielded $1M in project value• Managed 20 remote contractors and 5 internal employees to accomplish client deliverables• Created complex dashboards analyzing effectiveness of sales, advertising and operations• Developing interns in design, public relations and media buying• Recruiting contractors with niche experience in digital media tactics -
Media SpecialistWorkdom Oct 2018 - Dec 2018San Jose, California, UsBuilt and drove demand generation from the ground up for small businesses by first getting them online, then through:• Search: Adwords (SEM) and SEO• Social Media Marketing (largely organic, then paid): Facebook, LinkedIn, Instagram• Email Sequences• Public Relations/ Distribution• Remarketing: Google Display Network• Analytics Tools: Google Analytics, Google Tag Manager, Google Search Console• Website developmentIndustries: • B2B - healthcare software, Salesforce technology• B2C - healthcare supplements, landscaping, retail
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Media PlannerDwa Apr 2018 - Oct 2018• Executed $1.8M of media dollars bi-quarterly using a multi-channel approach (connected TV, billboards, social ads, paid search, display, and digital publications) during custom content production on a high-profile leader in the B2B tech software vertical• Grew brand awareness and favorability by 8% (compare to industry average 2%) in a sample of 250K• Collaborated across 9 different teams to optimize campaigns, grow brand recognition, and seamlessly report to executives• Connected with vendors weekly on their differentiating capabilities to potentially add to the corporate tech stack while growing industry knowledge • Trafficked digital direct, social, and programmatic campaigns through DCM
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Digital Media ManagerTeak Aug 2017 - Jul 2018San Francisco, Ca, Us• Utilized $500K to strategize, execute and report on a multi-channel campaign (paid search, paid social, display, connected TV, native, YouTube pre-roll 5s)• Grew our client's email database through earned, paid and organic traffic by 350K emails in 11 weeks at $0.36 per email (compare to $1.87 average)• Increased completion rates on YouTube 5s skippable pre-roll (video was 15s) to 65% (compare to 22% average)• Manually trafficked campaigns through various digital media platforms: Facebook, Instagram, Pinterest, Stackadapt (native platform), Twitter, Adwords, Google Display Network/ Youtube, Bing -
Digital Marketing InternTeak May 2017 - Jul 2017San Francisco, Ca, Us• Assistant to the digital media planner
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Social Media CoordinatorLululemon Aug 2016 - Jul 2017Vancouver, Bc, Ca• Conducted social media audits and made recommendations to keep feeds on brand• Developed a weekly cardio event through the summer that engaged 150+ people in the community• Promoted the event through a blend of affiliate marketing, traditional posters and organic social media posts
Emily Abrams Skills
Emily Abrams Education Details
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Menlo CollegeMarketing -
Moorpark CollegeGeneral Studies- Psychology
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Thousand Oaks High SchoolDiploma
Frequently Asked Questions about Emily Abrams
What company does Emily Abrams work for?
Emily Abrams works for Bronze Palms Llc
What is Emily Abrams's role at the current company?
Emily Abrams's current role is Bay Area Business Owner.
What is Emily Abrams's email address?
Emily Abrams's email address is em****@****msn.com
What is Emily Abrams's direct phone number?
Emily Abrams's direct phone number is +180541*****
What schools did Emily Abrams attend?
Emily Abrams attended Menlo College, Moorpark College, Thousand Oaks High School.
What are some of Emily Abrams's interests?
Emily Abrams has interest in Civil Rights And Social Action, Education, Poverty Alleviation.
What skills is Emily Abrams known for?
Emily Abrams has skills like Media Buying, Digital Marketing, Leadership, Small Business, Time Management, Social Media, Strategy, Pay Per Click, Search Engine Optimization, Google Analytics, Coding Html.
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