Emily Abrams Email & Phone Number

- Built a 2nd tanning salon in 4 years- Diversified the business into 2 companies: service-based in our salon in Campbell & Westlake Village and international wholesale (digital products and retail) for other tanning salons- Wholesale products in 2024 are in 3,500 salons globally - Avg 50% retail add-on per transaction- Leveraged automation to create a seamless, unmanned salon system without compromising customer service- Worked with chemists and manufacturers to create a line of sunless products

San Jose, California, Us

• Grew an affiliate marketing program organically resulting in 3x the amount of affiliates, 5x the amount of engagement• Syndicated email drip campaigns that yielded $1M in project value• Managed 20 remote contractors and 5 internal employees to accomplish client deliverables• Created complex dashboards analyzing effectiveness of sales, advertising and operations• Developing interns in design, public relations and media buying• Recruiting contractors with niche experience in digital media tactics

San Jose, California, Us

Built and drove demand generation from the ground up for small businesses by first getting them online, then through:• Search: Adwords (SEM) and SEO• Social Media Marketing (largely organic, then paid): Facebook, LinkedIn, Instagram• Email Sequences• Public Relations/ Distribution• Remarketing: Google Display Network• Analytics Tools: Google Analytics, Google Tag Manager, Google Search Console• Website developmentIndustries: • B2B - healthcare software, Salesforce technology• B2C - healthcare supplements, landscaping, retail

• Executed $1.8M of media dollars bi-quarterly using a multi-channel approach (connected TV, billboards, social ads, paid search, display, and digital publications) during custom content production on a high-profile leader in the B2B tech software vertical• Grew brand awareness and favorability by 8% (compare to industry average 2%) in a sample of 250K• Collaborated across 9 different teams to optimize campaigns, grow brand recognition, and seamlessly report to executives• Connected with vendors weekly on their differentiating capabilities to potentially add to the corporate tech stack while growing industry knowledge • Trafficked digital direct, social, and programmatic campaigns through DCM

San Francisco, Ca, Us

• Utilized $500K to strategize, execute and report on a multi-channel campaign (paid search, paid social, display, connected TV, native, YouTube pre-roll 5s)• Grew our client's email database through earned, paid and organic traffic by 350K emails in 11 weeks at $0.36 per email (compare to $1.87 average)• Increased completion rates on YouTube 5s skippable pre-roll (video was 15s) to 65% (compare to 22% average)• Manually trafficked campaigns through various digital media platforms: Facebook, Instagram, Pinterest, Stackadapt (native platform), Twitter, Adwords, Google Display Network/ Youtube, Bing

San Francisco, Ca, Us

• Assistant to the digital media planner

Vancouver, Bc, Ca

• Conducted social media audits and made recommendations to keep feeds on brand• Developed a weekly cardio event through the summer that engaged 150+ people in the community• Promoted the event through a blend of affiliate marketing, traditional posters and organic social media posts

Bachelor'S Degree, Marketing

Associate’S Degree, Computer Science, Economics, Business Administration And Management, General Studies- Psychology

Diploma