Campaign Strategy: Help B2B technology clients craft high-performing, scalable campaigns with their partners from end to end that include content strategy, media, ABM, events, webinars, and more. Brand Marketing: Own the marketing for the Knack brand, managing all content, social media, email, event, and paid brand efforts to help our agency expand its reach in the market.Clients include: Microsoft, Amazon Marketplace, AWS AppFabric, Red Hat, Veeam, Avanade, AMD, Snowflake, SAS, Databricks, SLB, Amdocs, Anthology, Elastic, Hashicorp, Acquia, Optimizely, Dynatrace, Fivetran, Profisee, Velir, Nishtech, Rightpoint, Nansen, Palantir, Esri, TeraData

Created and executed multi-channel marketing campaigns to drive and meet company multi-million dollar pipeline goals.Management Responsibilities included: Marketing Campaign Managers, Graphic Designers, Web Managers, Content Specialist, Field Marketing Managers, Web Developers, Digital Marketing, and Project Management.Responsibilities included: Pipeline generation, SEO strategy and execution, paid media strategy, content syndication management, event promotion and follow-up strategy, prospect nurture – including free account strategy, customer cross-selling, and more. Saw record-high lead volume, form fills, and web traffic numbers in 2023 both year over year and month over month.

Managed 3 functional areas of marketing, including demand generation, creative, and web. Increased social following exponentially during my management, with top channel LinkedIn seeing over 20,000 new followers during my tenure.

Managed and executed all marketing activities for the company including demand generation, content creation, event planning and strategy, partner marketing, and brand messaging on a small team of two until the marketing team saw significant growth. Forged and managed all brand-related marketing vendor and agency relationships. Craft compelling content, communications, and more including blogs, eBooks, press releases, website copy, marketing and product emails, and more. Created and managed the company webinar calendar, producing end-to-end the company’s most successful webinar to date with over 800 attendees.

Marketing Strategy: Create and execute marketing strategies for both the Trial Runners brand as well as trial sponsors for their individual programs. Innovative Targeting and Research: Utilize market research to build patient recruitment strategies using expert targeting tactics to help reach study goals. Thought Leadership: Bringing the company into the new age of marketing by adding digital elements and social media engagement to their marketing repertoire.Event Management: Managing the company presence at industry trade shows globally. Brand Management: Managing and updating the brand where needed. Creating style and use guides to help keep the company consistent everywhere. Adding new branding elements to the company to help it stand out in the industry.

Marketing Strategy: Work with all teams to define needs and develop comprehensive marketing programs for both traditional and digital channels. Create strategies for both the brand as well as individual products and services as needed. Thought Leadership: Position the company as well as the brand at the forefront of industry thought and internet conversation via various channels and content marketing programs. Campaign Execution and Management: Start various campaigns and manage their success and reporting throughout the duration of each program. Event Management: Manage brand presence at all industry events to ensure proper brand awareness, collateral distribution, and lead retrieval. Partnership Management: Manage brand presence in all partnership marketing efforts via large organizations such as Microsoft to ensure proper product and service exposure. Staff Management: Manage marketing department day to day tasks and success as well as staffing of various positions within the organization.

Content Programming: Develop socially-optimized copy and schedule daily posts for 5 different platforms simultaneously, keeping in mind best practice and brand voice for all platforms. Community Engagement: Engage with and address social audience using brand voice to increase following and help maintain/increase current engagement levels. Social Media Strategy: Develop and assist in the development of social campaigns surrounding special events, programs, and promotions to increase social audience as well as increase visibility within the existing audience. Analytics and Testing: Utilize various analytics platforms and the data obtained to test and monitor experimental social programs on all platforms. Brand Management: Manage the overall social voice and presence of the Martha Stewart Living brand via content, copy, and audience engagement.

Social Media Strategy: Developing and managing social media strategy for a variety of brands across many different platforms while working with brands on developing social voice and improving engagement/sales. Brand Management: Managing the Quattro Direct voice online via social media as well as in web content management. Content Creation and Management: Creating relevant, engaging content for web projects and social media for a variety of brands to be used across many platforms.Project Management: Managing and planning digital team projects from start to finish including client interaction, edits, and creative collaboration. Client Interaction: Creating and presenting client creative and reporting presentations as well as being the go-to digital resource on a number of projects for both internal staff and clients.Clients include: Comcast, ditech Mortgage, Mutual of Omaha, US Bank, Kroger, Freedom Mortgage

Social Media Strategy and Management: Creating and implementing social media strategies for three separate brands. SEO: Using up to date SEO techniques and software to determine placement and future strategies for all three brands. Ensuring that all assets are properly optimized according to the latest trends. Blog/Article Writing: Writing weekly features for the blogs of all three brands. Brand Management: Managing all brands appearances on and offline. Ensuring that any negative attacks are seen to and taken care of in a timely manner. Basic Online Reputation Management (ORM)

Content Management: Schedule and manage all SEMrush-related content on the web for the SEMrush blog as well as for the brand name to be featured on the blogs of other industry professionals. Writing: SEO/SEM topic based writing for industry blogs. Public Relations: Managing SEMrush presence at all industry conference events. Editing: Editing all content for proper grammar and usage before publication

Strategy Development: Created and finalized corporate social media strategy for use on all client campaigns. Execution Management: Based on the developed strategy for each client, managed a team of 6 social media coordinators creating and maintaining said strategies. Handled all interviewing and selection of the social media team. Brand Management: Created and implemented social media strategies for the RC brand. SEO: Trained all staff on basic SEO. Vendor Relations: Managed the use of vendors for a number of departments including guest posting and Wikipedia.

Keyword Based SEO Writing: Producing quality, keyword based content for a number of clients across all subject areas. Quality, Professional Writing: Producing well-written pieces of content for web use.

Radio Broadcasting Intern: Recorded music to be played via Maestro as well as scheduled time blocks and commercials for automated play as well as DJ recitation. Social Media Management: Managed all station social media pages and created and contributed to programs such as weekly new music meetings on these sites. On-air Voice Talent: Recorded commercials for paid advertisers of the station. Demo reel available.