Saints of Old Florida is a self-published coffee-table style book. The book features the distinctive coast along Florida's Panhandle -- "Old Florida." This area boasts miles of pristine beaches, warm local faces, iconic seafood, and age old stories. Saints of Old Florida brings all of that together in a visual, photographic and written style that is ever Old Florida and quite memorable. I, with two co.authors, brought this small idea into full bloom and created a meaningful addition to any book collection. My involvement was heavy in: creative direction, content sourcing, project management, photo shoot planning, styling, writing narrative and featured stories, overall brand and book aesthetic, book layout, design team and vendor management. Book Specifications: 9 x12 hardback book, 252 pages, printed on uncoated paper, bound with a linen cover, and gold embossed cover design. Web: saintsofoldflorida.comInstagram: @saintsofoldflorida

The Bitter Southerner is an online publication sharing feature stories & continuous niche content from the South every week.• Managed all social media platforms daily — creative concept, calendar planning, copywriting, online community building, monitoring, analytics and reporting.• Led social marketing efforts for their 15-day annual membership drive - reaching our goal. Led strategy and leveraged tactics for promotion and social fundraising.• Worked directly with The Bitter Southerner’s Editor, Chuck Reece, proofreading and giving creative vision to weekly email campaign communication etc• Collaborated with staff of 8 professionals spanning graphic designers, online retail strategists, editorial minds and investors. Weekly meetings, conference calls and daily communication.

What we do: BRANDING, PR, DESIGN, FILM PRODUCTION, SOUND DESIGN, COPYWRITING, ADVERTISING.At Payne Advertising we believe that brands are not identities, logos or designs. Their successes and failures are driven by the gut feelings we associate with them and while we cannot control what people feel about brands, we can design the stories that influence them. Payne Advertising has the tools to move the perception needle. We're creatives and imagination engineers. We believe strategic thinking should jog alongside detailed planning. We turn thoughts into reality and strategy into execution. We are fiercely devoted to our clients.Some of our clients: Juneau Construction Company, Atlanta --- Ortega Juneau Construction Company, Miami --- Chick-fil-A, Inc. --- Auto Zone --- Live FitAt Payne Advertising, I play a key role as project manager, client liaison, strategic planner and work with various teams to bring client priorities to fruition. I've been involved first hand with client-facing branding and marketing work. From a company's complete redesign to a new brand getting their start and finding their voice. I've also been a key player in building short-term internal marketing campaigns for large corporations - with education, motivation and goal setting as campaign requirements. My experience with Payne Advertising, and working directly with CEO - Andrew Payne, has been one of a high level work environment and meeting high expectations and goals. We work seamlessly together and have been able to produce notable results for our clients.Web: www.payneadv.com

• With a sub-team, I helped build a 3-year marketing messaging and initiative strategy for Chick-fil-A's in-field marketing consulting efforts. Subsequently, I worked with various outlets and platforms to communicate strategy including: 10 large high-touch regional events, content for an annual company-wide seminar, franchisee quarterly meetings, staff trainings, an internal magazine publication, and internal-facing online platforms.• Co-led concept and creation of first-ever chain-wide Marketing eLearning suite. Worked with marketing stakeholders as a project manager to develop learning content and creative treatment. Co-managed a team of technology vendors, graphic designers, and more to bring the eLearning suite to life.• Designed and implemented classroom and eLearning training for Chick-fil-A's new visual brand standards. Training reached 1,600+ franchisees, 600+ corporate staff members, and numerous design agencies and approved vendors.• Co-produced and project managed the Marketing/Branding content for chain-wide marketing training. Training consisted of in-field forum style events - 9 regional events, 20 local events and a DVD learning module.• Involved in producing Marketing-centered content for Chick-fil-A's company-wide quarterly magazine. Publication distributed to over 1,600+ franchisees and their in-restaurant team members.

• Assisted in the design and development of an annual cross-functional, brand strategy training program -- Chick-fil-A Fall Forum. The program reached over 2,600 participants nation-wide. • Co-led content creation and messaging for three business areas including: operations, restaurant hospitality, and marketing. Project led and liaised with subject matter experts to define content strategy, build learning content, and bring messages to life thorough media, film and written creative.• Managed partnership with Chick-fil-A Corporate event production staff to host the 40 in-field training events. Each event averaging 200 - 300 attendees. I led and managed the activation of events across the country liaising with local hosts, coordinating corporate staff facilitators' travel schedules, managing an online registration system, directing onsite logistics, and running event media and live production. • Served as Project Lead on the program's communications strategy team. Created and executed proposal to increase awareness for the first-year program, communicate opportunity to owner-operators and staff, and build interest for registration and event attendance, etc. Used the following communication platforms: internal print pubs, quarterly video-based reports, email blasts, word of mouth communication and influence, and intranet coverage. • Led post-program data collection and executive summary creation. Data collection included online survey creation, in-depth phone surveying, leading owner-operator focus groups, and staff feedback sessions. Compiled and presented executive summary to key program stakeholders.

Alice Marshall Public Relations is a boutique public relations firm specializing in luxury lifestyle, hotels and resorts. Clients include Park Hyatt, COMO Hotels & Resorts, Nantucket Island Resorts, and Rosewood Mayakoba, Gayle Warwick Fine Linens, etc. As a summer intern, I made strides in improving my media writing skills, learning how to build relationships with press, handling and delivering press kits. I drafted press releases and built conetnt for online posts for the AMPR blog and social media. I began initial work on an NYC children and family pro-bono client. I also assisted in planning and executing AMPR's Annual Client Showcase press event.

The Zimmerman Agency is a full-service PR, Advertising and Creative agency. At the time of my internship, Zimmerman was the largest independent hospitality public relations firm in Florida and worked with top-level clients. Including: Ritz-Carlton Club Properties, Hilton Waikoloa Village, The Roosevelt Hotel NYC, and Florida's Emerald Coast. While at Zimmerman, I drafted press releases and fact sheets, compiled media kits, worked with media contacts, published press releases through VOCUS online database, pulled data and calculated publicity reports, dissected publications for trends and presented findings.