Develop and execute public relations and digital marketing strategies for a suite of clients across real estate, construction, nonprofit, and tech sectors Establish and manage media relationships, interviews, and influencers correspondence Maximize client brand presence through strategic pitching, storytelling, strategy, and relationshipsSupport agency president in pitching, writing proposals for, and acquiring new clientsLead annual and seasonal communications planning and execution that champion clients brand narrativesGenerate and foster conversations around client brands by leveraging contactsIdentify challenges and emerging issues facing clients, pivot, and establish strategy accordinglyProvide robust thought leadership guidance and strategy to clients senior leadership/key spokespeopleOversee and lead agency social media channel content strategy Establish client award strategy; submit awards and manage corresponding publicity efforts

Senior Manager, with experience serving as Interim Development Director for nearly a year, responsible for the following:COMMUNICATIONS/MARKETING:Develop and execute strategy for earned, owned, and paid media -Responsible for 9% composite engagement increase across 3 social channels in 2022 -Responsible for 13% increase in email open rate in 2022 Lead organization of content and collateral calendar, and oversee production of marketing materialsDevelop storytelling content centered around partnerships, impact, success, and need in accordance with donor acquisition and fundraising goalsAnalyze user behavior on social and email, and adjust digital strategy accordingly Establish and report on digital and event KPI's as well as monthly/quarterly target metrics to Executive Committee of Board of Directors at monthly Board meetingsLead and manage two Board committees alongside C-suite level Board member'sDevelop and pitch story content to media outlets centered around partnerships, impact, and need Own and grow media relationships; manage inbound media requestsAct as a primary brand expansion consultant for HomeAid national marketing team through nationwide Author all website copy as well as SEO/metadata strategy and paid media campaign copyManage team of 2 direct reports and a multi-department, cross-functional budget FUNDRAISING/DEVELOPMENT:-Orchestrate and execute 5 large-scale fundraising campaigns responsible for bringing in more than $750,000 and over 1.7 million in-kind donated materials annually-Manage $1.3 million budget -Manage donor recognition and retention process-Establish cross-functional relationships that deliver high-impact partnershipsEVENTS/CAMPAIGNS: -Serve as Project Manager on upwards of 10 activations annually-Facilitate all logistics with vendors, donors, partners, and volunteers -Create event programming

COMMUNICATIONS/MARKETING: Manage marketing agency and consultants Track and report fundraising and digital marketing KPI's to C-Suite executive team and Board of Directors Strategically create and manage organization-wide editorial calendar Manage advocacy and publicity calendar for Executive Team in addition to serving as liaison for all media inquiries; write press releasesEstablish and implement thought-leader strategy for Executive leadership teamManage all volunteer communications and in-kind donations Develop content/strategy and apply across 5 channels (Facebook, Instagram, Twitter, LinkedIn, YouTube) and via email marketing Create content for and implement paid media campaigns using GoogleAds and Meta Business Suite Develop and implement SEO strategy for website Responsible for 10% follower growth across social channels and 5% increase in email open rate in 2020 year FUNDRAISING/DEVELOPMENT: Orchestrate and execute 5 large scale fundraising campaigns responsible for bringing in more than $750,000 and over 1.3 million in-kind items annually Manage organization-wide fundraising budget across 5 campaigns Manage and implement donor recognition process Recruit and educate new donors and volunteers for all events and campaigns Track and report fundraising and digital marketing KPI's to C-Suite executive team and Board of Directors Write 4 grant applications and create 1-3 major corporate funding proposals per quarter Identify new funding streams

Establish, track, and report fundraising (grant) and digital marketing KPI's to C-Suite executive team and Board of DirectorsWrite all grant applications (approx. 2-3 per month) and create 2 major corporate funding proposals per quarterStrategically create and manage organization-wide editorial calendarDevelop and implement content/strategy and apply across 5 channels (Facebook, Instagram, Twitter, LinkedIn, YouTube) and via email marketingCreate content for and implement paid media campaigns using GoogleAds and Meta Business SuiteResearch and identify new funding streamsResponsible for 9% follower growth across social channels and 3% increase in email open rate in 2019 year

Discover and report on unique story content ranging from breaking news to immigration, crime/homicide, the Red for Ed movement, and human interest storiesEdit b-roll and packages for air, in addition to copy for all live shots and packages, within 4 hours or lessWrite online news content for station website and social media channels Establish and maintain relationships with local political leaders, law enforcement, school district leaders, and community activists

Create local, storytelling content centered around key headlines in the Southern Oregon community Schedule and manage all social content on 2 KOBI-TV social channels (Facebook and Twitter) each weekend Host weekly Facebook live segment with the days top local headlines

Pitch story content and monitor press/media release inboxesMonitor over 20 LA County and Orange County police scannersOperate newsroom telephones and correspondence with 10 reporters, 2 helicopters, over 15 stringers Edit, and occasionally shoot, b-roll for 5 packages and readers for 5,6 and 11 PM news segmentsMonitor local policy for interesting story potential

Lead hour and a half comprehensive tours of campus to perspective families and studentsWork in the Office of Admission answering phone calls and emails from perspective students/families and serving on panels for perspective students and families

Decide on content and layout of weekly broadcasts of over 40, 30 minute weekly broadcastsGather and Research LeadsMaintain flow of broadcast and communicate with 30+ reporters, anchors and 6 other producers

-Maintained 3 social media platforms and executed social media campaigns-Aided with over 20 guests of weekly broadcasts and booking of guests for future shows -Aided with needs in control room from teleprompter and audio controls

Operate Panasonic Robotic HDSDI using a PTZ Camera ControllerMonitor 7 sources of data streams and switch between them to decide what goes on airArrange details and logistics of local shoots

-Create short 'vlogs' on local happenings in the city of Newport Beach-Edit, shoot, and produce local news packages on the city

-Proctored and facilitated 15 law school student midterms and 10 final examinations-Maintained and aided with office email, 4 telephone lines, and student inquiries and over 30 files of paperwork

-Created and executed 7 radio shows and 4 television broadcasts each shift, over 200 total over the course of the internship period-Maintained relationships with patients, families, and celebrity visitors through broadcasts and involvement with all hospital units-Acted as host and escort to celebrity guests of the facility

-Served as facilitator of 2 warehouses with over 100,000 donated supplies for over 10 homeless shelters-Maintain communication with 15 shelters via email and telephones-Aid planning of annual gala with finances and community outreach for silent auction gala items