Established a full-service creative company offering marketing and design services like brand development, content creation, social media management, and digital campaign strategy to clients in the hospitality, property management, retail, and tourism industries.- Creatively consult with a digital marketing focus for a diverse portfolio of 12 businesses across thehospitality, property management, retail, and tourism industries.- Identify clients’ needs and areas of improvement to develop a comprehensive strategy to increaseengagement, drive revenue and sales, and promote brand recognition through social media, emailmarketing campaigns, and in-person events.- Analyze social campaign metrics and trends to uncover insights to ensure ROI maximization.- Manage all aspects of social media accounts for clients including content calendar creation, contentpublication, and customer engagement.- Conceptualize content themes from ideation to completion by organizing professional photoshoots toproduce original content.

Island Sky St. John is a luxury equity residence club consisting of ten boutique one- and two-bedroom residences, located on a waterfront hillside in Cruz Bay, St. John.- Lead sales and marketing initiatives to drive revenue growth for a new co-ownership real estatedevelopment, resulting in over $1.5 million in sales in the first year.- Organize and optimize sales outreach using HubSpot CRM to build workflows and targeted lists,automate outreach via email and SMS notification, and trigger proactive follow-up tasks based oncustomer activity.- Research and develop new strategies to increase conversions throughout the customer lifecycle,implementing new technology such as Slidecast: Online Presentation & Sales Engagement Software topromote customer education and engagement.- Design sales collateral and templates for email marketing campaigns, and assess performance throughconversion, engagement, click-through, and bounce rates.- Generate original content for Instagram, Facebook, TikTok, YouTube, and LinkedIn, resulting in a 387%increase in reach on Facebook in one year and a 118% on TikTok in less than 60 days.- Effectively conduct virtual sales presentations, client calls, in-person property tours, and on-island events to drive customer acquisition and brand awareness.

- Led team of 10 top-producing individuals to be the #1 performing brokerage in the St. John real estatemarket.- Delivered real estate market updates to provide clients with valuable data to nurture client relationships.- Pitched unique content ideas to secure nationwide press coverage including features in Luxury PortfolioInternational– the luxury marketing division of Leading Real Estate Companies of the World.

- Managed brand image and developed marketing strategies to increase awareness through social media campaigns and media pitching.- Wrote content for unique pitches and media packages to secure highly regarded, nationwide press coverage.- Developed customer and community-centric messaging to improve public brand image.

- Attended three-day Brand Certification at L Brands, Inc. world headquarters and led team of eight UNC students to increase brand sentiment for Victoria’s Secret PINK through social media campaigns and organizing events.

- Led team of over 15 graphic designers in constructing the entire magazine from start to finish while adhering to strict deadlines.- Distributed magazines on campus and online to reach over 25,000 people.- Awarded Best of Show, GOLD ADDY, and MOSAIC ADDY at the American Advertising Awards.

- Planned marketing campaigns and promotional events on campus to expand the Curtsy brand.- Organized and hosted trunk shows at various venues in Chapel Hill to increase customer base and drive revenue.

- Attended on-site vendor meetings and assisted in reviewing line sheets and orders based on design trends and recorded sales history.- Researched up-and-coming brands and successfully brought on several luxury lines.- Designed eye-catching window displays and floor layouts to highlight merchandise based on seasonal changes and store needs.

- Filled and prepared prescriptions under the direction of a pharmacist.- Established strong knowledge of common prescription drugs, side effects, and interactions.- Handled a variety of administrative tasks, including inventory control, data entry, and providing customer service to physicians, nurses, and patients.