Lead and manage forward and strategic planning in the development and implementation of participant acquisition, marketing, customer experience and fundraising strategies. Responsible for designing and implementing customised multichannel marketing campaigns (eDM, SMS, social, digital), website design and experience, while overseeing budgets and mapping and building a consistent supporter/participant journey and experience including end to end merchandise development, fulfilment & operations and customer service support.

Collaboration with the management team and the board to facilitate innovation sessions, manage feedback and completion of strategy. Working alongside project management office to ensure strategies can be efficiently operationalised. Managing cross functional teams to deliver strategic and innovation projects.

Responsible for the delivery of a variety of transformation projects across Marketing, Digital & Technology, HR and Investor Relations. including establish brand values, brand identity and employer brand and creation of Digital & Marketing Team and strategy. Leading the cross functional team of internal & external developers, architects, BAs, UX designers, marketing, legal and finance to design and build the Payright Application Process & Payright App. Managing the investor relations, marketing, and digital stream of IPO process. Worked closely with HR to established programs for communication, intranet, employee support & employee engagement programs.

Work with businesses to formulate business strategy, support innovation projects and provide frameworks for successful implementation, with an emphasis on digital, marketing and e-commerce led businesses.

Managing a team of 14 marketing & digital professionals to deliver +20% annual growth through the launch of the CRM program, evolved brand and content strategy and enhanced customer experience. Managed the White Shirt Campaign raising $1.6m for Ovarian Cancer Research.

Responsible for the overall strategic management and optimisation of Witchery’s web platforms and online customer experience. Manage the trading of the online business and digital marketing channels.

Providing businesses with strategic & practical marketing support including: Digital Strategy Development, Marketing Strategy & Plans, Market Potential Analysis, Training & Mentoring in house teams, Website Project Management and support on ad hoc marketing projects.

I was responsible for developing and implementing the marketing and e-commerce strategy to deliver profitable growth and new customer acquisition for the Long Tall Sally brand across retail and direct channels, with P&L responsibility for the website business, and to build awareness and presence of the Long Tall Sally brand across UK, US, Canadian & German markets.

Responsible for creating and implementing the website and online marketing strategy for Long Tall Sally, managing a team of 4 with P&L responsibility for the website business