Emily Reeves Dean Email & Phone Number

Little Rock, Arkansas, United States

Little Rock, Arkansas Area

- Advised clients on strategic marketing and communications initiatives.- Developed and recommended insight-driven, integrated digital strategies.- Managed the day-to-day activity of clients’ projects: tracking schedules, ensuring message consistency and maintaining budgets.

Little Rock, Arkansas Area

After over 20 years of working at advertising agencies in production, account management, research, and digital communications strategy, I have extensive experience in all aspects of marketing and communications. From startups to well-known national brands, I have worked with retail, personal services, home services, B2B brands and all things in between. Social Media Management and ConsultingContent MarketingProject Management and Operations Support

Little Rock, Arkansas Area

- Handled all aspects of Innovate Arkansas's initial applicant screening: reviewed applications, determined eligibility, provided guidance for lean canvas completion, scheduled and attended meetings, and followed up with clients for additional information.- Developed and maintained Innovate Arkansas website content and social media accounts, including articles and blogs about Innovate Arkansas entrepreneurial events and Innovate Arkansas client companies.- Wrote and distributed press releases on behalf of the Innovate Arkansas program.- Recorded, edited, and distributed the podcast.- Monitored Innovate Arkansas applicants and ensured that the companies were progressing at an acceptable rate through the onboarding process.- Provided monthly activity reports including data and progress of each applicant assisted.

Little Rock, Arkansas Area

- Promotion and marketing communications planning and execution.- Social media post creation, posts, monitoring and responding.- Social media advertising.- Customer email marketing: creating, sending, monitoring.- Retailer email marketing: creating, sending, monitoring.- Retailer marketing support.- Blog posts.- Organized and managed photography library.- Coordinated and managed featured photographers: communications, tracking.- Website product descriptions for organic search engine optimization.- Website product photography.- Weekly analytics reports.

Little Rock, Arkansas Area

As the Director of Digital Innovation, I was charged with championing the company's digital efforts and ensuring that the company’s digital offerings and expertise positioned the agency as a valued partner that brought sound, measurable digital innovation and execution capabilities to the marketing efforts of its clients and prospects. This included managing a team of 10 digital professionals including web developers, digital content strategists and a digital project manager.As the Director of Insight Planning, I assumed the responsibility for all research-based projects within the agency.Digital Innovation Responsibilities: - Consulted with agency clients and collaborate with key agency leaders to develop and recommend insight-driven, integrated digital strategies based on detailed evaluation of client business environment including customer needs, user behavior, capabilities/assets, and competitive realities.- Developed and oversaw digital business development strategies designed to accomplish new client acquisition and to grow current client relationships with digital strategy. Oversaw, collaborated, directed digital RFPs, proposals and presentations.- Implemented and oversaw a comprehensive suite of analytics reporting that provides actionable insight into the efficacy of deployed digital strategies.- Kept agency partners and teammates up-to-date on digital trends and industry best practices and assured that the agency is using these practices in its own marketing efforts.- Provided support, professional development and training to the full digital/interactive staff.- Codified formal methodologies for approaching digital project management.Insight Planning Responsibilities:- Managed and executed the insight process for brand identity projects; creative testing; all focus groups; online surveys; and the website discovery phase of process.- Assisted with brief development, specifically the target audience/personas.

I championed the company's digital efforts and ensured that the our digital offerings and expertise were effectively leveraged to make us a valued partner that brought sound, measurable digital innovation and execution capabilities to the marketing efforts of our clients.Responsibilities Included: - Consulted with agency clients and collaborate with key agency leaders to develop and recommend insight-driven, integrated digital strategies based on detailed evaluation of client business environment including customer needs, user behavior, capabilities/assets, and competitive realities.- Developed and oversaw digital business development strategies designed to accomplish new client acquisition and to grow current client relationships based upon Stone Ward’s strategic and creative excellence within the digital space. Oversaw, collaborated and directed digital RFPs and presentations.- Implemented and oversaw a comprehensive suite of analytics reporting that provided actionable insight into the efficacy of deployed digital strategies that both enable Stone Ward to demonstrate the success of digital strategies against stated client marketing objectives and to inform other on evolving and new strategies.- Stayed current on online marketing, e-commerce, social media, mobile and emerging media trends and best practices with an eye towards Stone Ward’s client base/portfolio. Researched and pulled specific, relevant stats and insights in support of strategic business cases.- Grew a following in the digital space as an expert using appropriate outreach tools including but not limited to blogging, twitter, speaking engagements, workshops, and white papers.- Kept agency partners and teammates up-to-date on digital trends and industry best practices and assured that the agency is using these practices in its own marketing efforts.

Responsibilities:- Advised clients on strategic marketing and communications initiatives- Led marketing planning process for national, regional and local clients, while ensuring integration across agency disciplines (print, broadcast, online/interactive, media, collateral, point-of-sale, planning, employee engagement, public communications, social media)- Focused on providing business building ideas to clients- Acted as part of the agency's social media strategy team- Planned and executed consumer and employee research—both quantitative and qualitative, including focus group moderation- Analyzed brand, product and service research reports; provided client with guidance and recommendations to leverage positive results and improve negative results- Led project flow for clients through management of multiple account executives’ day-to-day activities to ensure flawless execution of marketing and communications initiatives- Performed annual performance reviews of account executives- Sat on Leadership Team to work with agency directors in development of company growth initiativesAchievements:- Coordinated yearly college internship program, “Camp Reality”- Launched Stone Ward Interactive Meetings (SWIM) for student education on social media communications

Responsibilities:- Managed marketing planning process for national, regional and local clients, while ensuring integration across agency disciplines (print, broadcast, online/interactive, media, collateral, point-of-sale, planning, employee engagement, public communications)- Maintained brand and category awareness of clients’ businesses through continuing research of category trends, competitors’ activities, consumer trends and clients’ brand attributes - Built and maintained agency relationship with clients- Responsible for client budgets - Researched category information for new business prospects

Responsibilities:- Managed the day-to-day activity of clients’ projects (print, broadcast, online/interactive, media, collateral, point-of-sale)- Maintained client budgets- Ensured that every project was delivered on time, on strategy and within budget- Maintained daily contact with clients to manage their needs and expectations

Responsibilities:- Analyzed time spent on every agency job to develop standardized cost estimates for various standard jobs- Developed job and project estimates for client presentations and approval- Interacted with agency employees to determine time involved on each project- Communicated with outside vendors to gather production quotes for each project- Assisted production coordinators with project management

Responsibilities:- Assisted in writing promotional proposals and outlines- Participated in client and internal strategy sessions- Communicated and worked with potential tie-in partners- Assisted in consumer and trade sweepstakes prize fulfillment- Attended and worked consumer food shows- Updated and maintained database of potential partners, vendors & suppliers- Created filling system of BM/CJRW promotion samples/competitive information

Ba, Journalism: Advertising/Public Relations

Education record