• Identified ways to drive more self-serve traffic to the website, for both B2B and B2C• Worked with Paid Media team to test and optimize creative to drive more digital bookings• Operated affiliate program; identifying and accepting applicants, loading promotional materials, managing quarterly budget. Affiliate program operated at 4x ROI, bringing in $1.2 million in revenue annually• Collaborated with GTM team on promotional campaigns to drive new traffic to the website

• Supported the SMB sales team by driving traffic to the website and pushing users to fill out Contact Sales forms• Created an auto-responder email for all contact sales form fills to reroute both prospects and current customers to purchase online. Email had an open rate of 40%, with a 10% clickthrough rate• Created a quarterly SPIFF for sales to direct prospects to purchase online when deals were small and straightforward. Resulted in $30,000 AOV quarterly moved to digital bookings• Worked with Paid Media team, and regional demand team to increase digital B2B bookings through audience alignment and paid media A/B tests• Worked with website optimization team to develop and optimize a SMB microsite• Identified and accepted affiliate partner applications specific to promotion of our B2B products, resulting in $230,000 in revenue in 2022

• Led a cross-functional digital marketing team, including an SEO specialist, PPC specialist, copywriter, designer, front-end developer to achieve performance goals• Created a long-term marketing strategy and roadmap that clarified vision for the team's websites, including channel mix, projects or campaigns, and overall priorities• Worked with PPC, SEO, Display, Research & Testing, and CRO• Collaborated with project management, compliance, and analysts to facilitate projects through the production process and to ensure business objectives were met.• Reviewed, analyzed, and reported on core business KPIs, including forecasted vs actual leads, Brand and website revenue, profitability, and traffic, new customer acquisition, leads from various channels, channel specific CPAs and profitability

• Planned and tracked sprints for two production teams• Managed Jira request queue for two production teams• Managed team members schedules, and sprint goals• Tracked velocity and burndown for overall team and individual members• Identified and removed any roadblocks for team members• Worked with functional team members to ensure that scopes are complete, and thorough enough before handing off to production team. • Facilitated Daily Standups, Backlog Planning, Backlog Refinement, Sprint Retrospective and Sprint Planning meetings• Acted as a go-to for any questions concerning different projects, or timelines

• Reviewed site for UX issues; worked with production team to continuously improve UX• Worked with SEO specialist to brainstorm top level pages based on keyword research • Created scopes for production team(s) outlining needs from each team for the project • Reviewed copy and design drafts to ensure project stays on scope• Worked with Online Marketing Manager and Account Manager to correctly market all current promotions from client • Created testing plans for three separate websites• Worked with PPC analyst to create and test landing pages • Ensured site logic is functioning correctly based on regional-based parameters

• Managed company social media pages; including strategy, content writing and managing paid social budget• Wrote ad copy for job board postings• Worked with vendors to schedule appropriate advertisement placement• Placed advertisements for high priority routes based on need in each area• Ran background checks and other confidential reports on potential employees• Generated and sent reports to clients regarding leads, clicks, and other analytics• Generated monthly invoices for vendors• Managed all deposits and Accounts Receivable • Created flowcharts using Adobe Photoshop

• Tracked deadlines for Patent, Trademark, and Copyright applications through CPA Global• Entered new Patent, Trademark, and Copyright application information into CPA• Opened mail, and docketed the deadlines according to client and matter number• Ran deadline reports through CPA for attorneys, paralegals, and secretaries

• Answered phones, took messages, and greeted guests• Used Microsoft Outlook to manage employee calendars and schedule meetings• Planned and ordered lunches for employee meetings