Emily Mccallum Email & Phone Number

I am a passionate, curious and creative brand marketer with diverse experience in cross functional disciplines including category management and shopper marketing that allows me to deliver commercially robust strategies to grow brands and categories.As the founder of CinnaBalm, I have identified a white space within the insect repellent category for an all-natural repellent that also heals existing bites. As the Head of Marketing at CinnaBalm, I am responsible for growing brand awarness and distribution through ecomm and health centric brick-and-mortar channels as well as lead the innovation and comms strategy and execution.Broadly:Over the last 10 years, I have developed skills in brand management, category management and stakeholder management. Through my curious nature and a passion for learning and solving problems, I have delivered commerically viable brand and category strategies that have delivered growth for the businesses that I have worked for. I am able to achieve this by building trusted and real connections with my internal and external colleagues to work as a team to deliver strong outcomes. Success to me is:Building real connections with people and working with them to better understand consumer and category needs to find creative and commercially viable ways to solve them.....while having fun in the process!