AWE Nite TO is the largest of 15 volunteer-led augmented reality meetups in the world under the Augmented World Expo (AWE) brand. AWE itself produces three world-level events about augmented reality and has a global reach of over 250,000 professionals. AWE Nite TO’s mission is to advance the augmented reality industry in Toronto by connecting and empowering its community. My role:• Co-organizing and managing a monthly event in Toronto.• Overseeing social media marketing for the event.• Recruiting and preparing local startups to do demos at the event.• Sourcing expert speakers from across a variety of related disciplines for monthly events.

NexTech’s 3D web AR ads enable companies selling online to better promote their products. 3D/AR product versions increase customer engagement times and add-to-cart rates. In this role, I:• Onboarded first new client; shared best practices to begin a trusting relationship• Patiently reconnected with long-term clients gone quiet• Led regularly scheduled client check-in calls to update clients on project status and on analytics for customer interactions with their 3D/AR models• Identified growth opportunities and alerted the sales team• Revamped new client welcome presentation and customer success manager training documents to better manage new client expectations

With Pop Sandbox's ON-FOOT App, you can:• Animate your cultural space, site, or museum collection with an interactive self-guided tour. • Show your real estate customers their future homes, neighbourhoods, and communities.• Bring the behind-the-scenes of your story to life with a custom self-guided tour.This contract role was about finding and developing new opportunities to sell tours inside the ON-FOOT app. During my time at Pop Sandbox, I wrote several ON-FOOT sales materials, which were then used in correspondence and at marketing and tourism events. I also opened up discussions in verticals such as education and real estate, which the team will continue to build on as new features are developed for the app. New city tours are currently being built for launch in Toronto in spring 2020.

Nelson is Canada's leading educational publisher, providing innovative products and solutions for learners of all ages. The Digital Solutions team is the expert on all the digital aspects of the learning solutions; it teaches and supports the sales team and Nelson’s school customers on how to use the digital solutions they purchased most effectively. My role:• Created internal processes across departments for relationship management of software subscribers.• Executed those processes, welcoming and onboarding customers. • Set up online courses and integrated them with learning management systems for colleges and universities, along with their post-secondary level digital solutions representatives.• Troubleshot product-related questions about Nelson’s school-level and post-secondary digital solutions. • Introduced augmented reality (AR) company wide and founded a weekly internal newsletter detailing the latest education-related AR developments.• Provided industry expertise in the development of an AR market research app that will help Nelson understand how best to incorporate AR into its digital solutions offerings.

*no campfire required began as a marketing startup, creating unique online communities like Toronto’s pop culture event resource Geektropolis and in-person experiences such as alternate reality games. The company was a pioneer in the augmented reality space, creating an app, Passport AR, that offered neighbourhood tours and story experiences at festivals.• Oversaw the UX of the app, creating a fun, accessible learning experience• Spearheaded the successful campaign to join Ryerson University’s prestigious Transmedia Zone incubator and the Canadian Film Centre’s Network Connect community program for companies building the next generation of technology-based media and entertainment products• Successfully managed the client relationship for our app iteration, Kensington Hidden Histories, liaising with multiple stakeholders on a daily basis• Managed the QA process and acted as the primary QA tester, spending significant time on-site to ensure the best possible app user experience in the outdoor environment• Skillfully led a lean team, producing high-quality creative and technical results with only three people• Brainstormed and executed social media marketing strategies, and securedappearances on the Startup Canada podcast and at Future Festival 2017

In this partnership rights activation role, I designed and executed the IOC's first commercial training program for the more than 25 worldwide Olympic Games broadcasters. In executing this program: • I produced the very first post-Olympic Games wrap-up event with the Vancouver 2010 host broadcaster • I project managed and co-wrote the first-ever Olympic Games broadcaster guide on using the Olympic marks • I became the go-to person both internally at the IOC and for my clients for broadcaster-specific brand, marketing, and sales questions • In short, I was the partnership representative who helped to marry the broadcasters' commercial objectives with their obligations in the Olympic Games contractsThanks to my commercial program: • The IOC's worldwide broadcaster network was more efficient • The Olympic and London 2012 brands appeared in more countries and were used more correctly by broadcasters than ever before • The IOC had at its disposal more country-specific sales and marketing intelligence going into the next round of broadcast right sales

It was here that I learned to read and to draft broadcast, video, and other related contracts and guidelines documents and prepare them for signature under a lawyer's supervision. This role also had me liaising a great deal with the Olympic Games broadcasters to help out with matters related to their contractual rights and obligations to the IOC.

I was the first-ever administrative assistant to two lawyers, one who specialized in intellectual property, the other who wrote the Olympic Games broadcast agreements. It was here that I learned to write to suit widely different contexts, media platforms, and audiences. This supporting role was the foundation on which I built my later career at the IOC and then at my marketing technology startup.