-Manage digital campaigns from initial proposal through execution and optimization to end of campaign analysis.-Strategize to create audience-centric programmatic digital media plans that deliver on client KPIs, manage campaign setup/kickoff, optimizations, client reporting, and post-campaign analytics including DMP analysis and 3rd party brand studies.-Coordinate internal team of automated traders, strategists, analysts, ad operations and creative teams to ensure flawless execution of campaigns from start to finish.-Maintain and build relationships with agency clients; upsell new products, proposals, mid-campaign updates, and end of campaign learnings/future recommendations.

Specialized in healthcare, insurance, education clients.

-Provide media plans with recommendations for media vehicles, timing, and budgets-Negotiate media costs and added value-Work across all types of media, including broadcast, print, OOH, online, PPC, and non-traditional-Provide recaps of media plan implementations and ROI, and optimize and report on online performance-Communicate and collaborate with clients, media partners, account management, and creative departments-Plan for a diverse mix of client types across industries including healthcare, hotel/resort, gaming, events, transit, political, government agency, and more

-Buy and traffic broadcast, print, and online media for political candidates and ballot measures-Provide extensive pre-buy research and post-buy reporting to clients-Keep current on FCC guidelines and National Association of Broadcaster rules and regulations in relation to political advertisers