Emily Rose Prats Email & Phone Number

New York, Ny, Us

Marketing Supply Chain Operations

New York City Metropolitan Area

I managed Code Nation's NYC-area volunteer corps and built relationships with corporate partners to ensure programming for high school students from communities historically excluded from the tech industry (specifically Black & Latine students of all genders and girls & femmes of all backgrounds). My work touched program operations; systems design; user experience and service design across multiple stakeholders and products; events management; plus training and instructional design and delivery.• Developed ​​and implemented robust volunteer placement processes, onboarding processes, and multi-channel comms plan. Increased volunteer operational efficiency by 70%• Designed Salesforce architecture and workflows to collect and share volunteer operations data. Managed cross-regional, cross-functional buildout. Improved data fidelity by 88% and information sharing by 60%• Streamlined live event production through standardized pitch decks; form, email, and logistics templates; and checklists for production managers. Grew events by 4x YOY, retaining nearly 80% of partners and increasing engagement from 62% of those • Scaled remote-native workforce development pilot to on-site program – 5x-ing corporate engagement and increasing increasing volunteer support by 65% – by cultivating relationships with prospective partners, developing B2B and B2B2C recruiting materials, and designing an efficient volunteer onboarding process

New York City Metropolitan Area

• Increased volunteer training offerings by 2x at no staffing cost, by clarifying roles, automating comms, and developing training templates and staff facilitation guides• Evaluated gaps in data collection and redesigned processes. Increased user submissions by 300%• Expanded program portfolio 125% by piloting 5 new program models

New York City Metropolitan Area

In addition to the work I get paid to do, I continue to practice storytelling - mostly through podcast and video production

Greater New York City Area

• Wrote all copy for new product site that’s served 225K prospects and counting in its first two months• Brought 20K new users to the site with no-budget video campaign--from concept, storyboard, and script to casting and scheduling to on-camera direction and editing supervision• Crafted 50+ pieces of long-form blog content across owned, earned, paid channels to nearly double web traffic (+90%) YOY and increase traffic from content partnerships by 43% YOY• Created drip campaigns and weekly newsletters for multiple products for +200% YOY increase in site traffic from email• Manage content contractor, content agency, designer, PR consultant

• Expanded the brand personality our students love to top-of-funnel marketing materials resulting in +200% increase in site traffic from email, 54% increase in site traffic from Twitter, 75% increase in site traffic from LinkedIn• Drove 20% increase in program application with no-budget video campaign produced in just two weeks--from concept to storyboard to script to production and editing• Overhauled logistics for ~200 annual events reaching 100s of prospects a week--across three campuses, involving four departments--to successfully reduce errors and complaints• Created all content: web copy, email marketing, social media posts, ad copy, collateral, etc.• Owned event logistics, create additional event programming, host events

Tech start-up in the legal space• Social media strategy, execution | Organic & paid• Content creation | Email drips, social content, one-sheeters, etc.• Customer experience | Campaign strategy, user liaison

Greater New York City Area

Pop-culture themed home decor e-commerce start-up• Content & social media strategy | 5.3% Facebook & 4% Instagram follower growth after 1 mo.• Community management strategy and training | 2.4x higher response rate after 1 mo.• Branding & SEO strategy

Greater New York City Area

On-demand health teach start-up• Marketing plan development, implementation | 175% increase in in-season conversions• Brand copy | Web, email, social, video scripts, print, sales collateral• Content strategy creation, execution | 288% increase in social media following over 6 mos.• Community management | Users, partnerships, collaborations• Product UX

Brooklyn, Ny

Food-themed conference start-up ("The TED of food")[Freelance project]• Freelance project management• Influencer & PR outreach• Social media strategy & execution

Brooklyn, Ny

Lifestyle product e-commerce start-up• Brand voice & copy | Blog, guest blogs, thought leadership, email marketing, sales collateral, etc.• Content marketing plan creation, execution | 200% increase in online conversions over 12 mos.• Influencer marketing | 158% increase in referral traffic• Team management | PR consultant, design team, marketing assistant, sundry contractors• Project management | Website relaunch, photo & video shoots, SEO strategy

• Brand video scripting, creative direction | YouTube views up 54%• Social media contest | 7.5% increase in email subscription• Social media strategy | 150% increase in Instagram, 30% increase in Twitter following | 175% increase in average Facebook post reach, 200% increase in max Facebook post reach

Brooklyn, Ny

• Day-to-day business | B2B, B2C, inter-office• Workflow creation, streamlining• Operational systems research, implementation• Brand strategy, sales, PR contributions

Tribeca, Nyc

• Classroom: leading classes (3m-3y), establishing environment welcoming to children and adult guardians• Curriculum: developing, customizing, and disseminating lesson plans• Organization: maintaining a shared classroom & music repertoire

Tribeca, Nyc

• Sales: enrolling new families, booking & coordinating parties• Organization: creating new workflows, overhauling outdated systems, maintaining inventory• Administration: training staff, researching ways to cut costs, designing paperwork for internal use, compiling status reports & contributing to agendas• Customer Service: in-person, electronic, telephonic• Marketing: suggesting new partnerships, proposing social media integration, editing collateral

Tribeca & West Village, Nyc

• Positive behaviors: trustworthiness & reliability; modeling core values; maintaining a safe environment• Strong educational background: finding "teaching moments" in the everyday; specifically unearthing creative, imaginitive, and educational pastimes; encouraging & supporting curiosity & love of learning

• Classical, contemporary, musical theatre | Classical training at NYU/Tisch, musical theatre training at CAP21• Voice-over & on-camera | Warm sound, dialects training• Country music EP | Self-produced

Bachelor Of Fine Arts (B.F.A.), Drama

Marketing

Classes & workshops on: - Digital marketing - Social media management - Blogging - User journey mapping

Video Production

Production for the camera // Technical training in video production to support my scripting, storyboarding, and direction skills

High School Diploma

Activities and Societies: The Academy, Theatre, Academic Team, Young Democrats