Emily Rowe

Emily Rowe Email and Phone Number

Consumer Strategy & Growth @ The Atlantic | Telling stories and shaping strategy with data @ The Atlantic
600 New Hampshire Avenue NW, Washington, DC 20037, US
Emily Rowe's Location
New York, New York, United States, United States
Emily Rowe's Contact Details

Emily Rowe work email

Emily Rowe personal email

n/a
About Emily Rowe

With nearly 10 years of experience in ecommerce, DTC, and fashion, I started my career in merchandise planning, took a detour to run my own fashion label, then pivoted to analytics and strategy. I’m a numerical strategist and big-picture thinker who loves to solve problems and tell stories with data.Key Skills:Analysis, Data Visualization, Dashboarding, Analytics Engineering, Forecasting, Modeling, Financial Reporting, KPIs/OKRs, Project Management, Consumer Research, A/B Testing, Ecommerce, LeadershipSoftware Proficiencies:SQL, Excel/Google Sheets, BI Tools (Looker, Mode, Tableau, Data Studio), Data Warehouses (Bigquery, Redshift, Snowflake), Shopify/Shopify+, dbt, Google Analytics, Klaviyo, Google Analytics (GA4), Google Tag Manager, Google Ads, Facebook Ads, Klaviyo, Mailchimp, Asana

Emily Rowe's Current Company Details
The Atlantic

The Atlantic

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Consumer Strategy & Growth @ The Atlantic | Telling stories and shaping strategy with data
600 New Hampshire Avenue NW, Washington, DC 20037, US
Website:
theatlantic.com
Employees:
201
Emily Rowe Work Experience Details
  • The Atlantic
    Senior Manager, Consumer Strategy & Growth
    The Atlantic May 2024 - Present
    Washington, Dc, Us
  • Near Operators
    Analytics, Strategy & Ecommerce Consultant
    Near Operators Feb 2023 - Present
    * Provide data analytics, ecommerce, digital marketing, and growth-strategy support for ecommerce startups and small businesses* Specializing in Shopify/Shopify+, GA4, data warehousing/data stack support, KPIs & BI reporting, digital marketing/growth strategy
  • Birdy Grey
    Head Of Analytics And Insights
    Birdy Grey Feb 2021 - Jan 2023
    Los Angeles, California, Us
    * Lead analytics, growth strategy, consumer research, and demand-forecasting functions* Managed a team of three analysts/analytics engineers* Special projects included project-managing a website redesign, leading an ERP implementation, and assisting with fundraising
  • Parade
    Data And Analytics Lead
    Parade Sep 2020 - Feb 2021
    Brooklyn, Ny, Us
    * As the company’s first data hire, set up the department’s infrastructure (Redshift/Stitch/dbt/Looker) and roadmap* Worked with senior leaderships to establish KPIs and OKRs, design dashboards, create reporting workflows, and monitor success
  • Birdy Grey
    Head Of Planning And Analytics
    Birdy Grey Jul 2020 - Sep 2020
    Los Angeles, California, Us
    * Lead both analytics and merchandising & planning departments* Created and executed analytics roadmap (defining KPIs and metrics, building data infrastructure, and maintaining the company’s tech stack)
  • Birdy Grey
    Planning And Analytics Manager
    Birdy Grey Jul 2019 - Jul 2020
    Los Angeles, California, Us
    * Built the company’s analytics department from scratch, setting up a data warehouse (Postgres, later BigQuery), ETL tool (Stitch, later Fivetran), andBI tool (Mode, later Looker), and implementing dbt* Developed and maintained the company’s demand-forecasting model, incorporating performance-marketing spend and efficiency* Oversaw buying, planning, and merchandising for all product categories (dresses and accessories)
  • Birdy Grey
    Inventory Planner
    Birdy Grey Feb 2019 - Jul 2019
    Los Angeles, California, Us
    * Designed an algorithmic model in Excel to manage inventory buys* Worked across all departments (marketing, supply chain, finance) to solve problems, establish processes, and extinguish fires
  • Margu
    Founder/Designer
    Margu Feb 2016 - Mar 2020
    Fayetteville, Ar, Us
    * Wearing all the hats as a business owner: patternmaking, design, production, Shopify store management, social media, marketing, the list goes on!
  • Acumen Brands (Country Outfitter)
    Apparel Merchandise Planner
    Acumen Brands (Country Outfitter) Jun 2015 - Feb 2016
    Developed and managed seasonal merchandise and open-to-buy plans for the company’s apparel and accessories departmentsManaged life cycle of products, recommending and initiating markdowns and discontinuations of productMaintained sales and gross margin forecastsWorked alongside buyer (and acted as interim buyer for a short stint; that was fun!) to plan future seasonsAll the duties listed below under Inventory Planning Analyst
  • Acumen Brands (Country Outfitter)
    Inventory Planning Analyst
    Acumen Brands (Country Outfitter) Jun 2014 - Jun 2015
    Built an algorithm to generate recommended order quantities for replenishment products based on historical sales, seasonal trends, merchandising strategies, and inventory objectivesAnswered ad-hoc questions and created reports and recommendations for stakeholders and executive staff via a variety of analytics tools (Excel, NetSuite, and Google Analytics, mostly)
  • Acumen Brands (Country Outfitter)
    Data Specialist
    Acumen Brands (Country Outfitter) Mar 2014 - Jun 2014
    Created, imported, edited, and modified SKUs and product data

Emily Rowe Skills

Copy Editing Social Media Ap Style Research Writing Microsoft Excel Powerpoint Microsoft Word Microsoft Office Customer Service Data Analysis Sql Seo Merchandise Planning Business Analysis Social Media Marketing Fashion Merchandising Strategic Planning Forecasting Fashion Design Textiles Ecommerce Supply Chain Management Web Analytics Statistics Product Assortment Planning Financial Analysis Data Modeling Photoshop Html Windows Matlab Access Adobe Creative Suite Css Google Analytics Public Speaking Leadership Communication Shopify Inventory Planning Netsuite Dashboard

Emily Rowe Education Details

  • University Of Arkansas
    University Of Arkansas
    Mathematics

Frequently Asked Questions about Emily Rowe

What company does Emily Rowe work for?

Emily Rowe works for The Atlantic

What is Emily Rowe's role at the current company?

Emily Rowe's current role is Consumer Strategy & Growth @ The Atlantic | Telling stories and shaping strategy with data.

What is Emily Rowe's email address?

Emily Rowe's email address is em****@****ign.com

What schools did Emily Rowe attend?

Emily Rowe attended University Of Arkansas.

What skills is Emily Rowe known for?

Emily Rowe has skills like Copy Editing, Social Media, Ap Style, Research, Writing, Microsoft Excel, Powerpoint, Microsoft Word, Microsoft Office, Customer Service, Data Analysis, Sql.

Who are Emily Rowe's colleagues?

Emily Rowe's colleagues are Zach Murdock, Shaluwah Shine, Jose Hernandez, Eduardo Sotomayor, David Kotoka, Jonie Commmen, Alefa Manda.

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