Emily Torgerson Email & Phone Number

Knoxville, Tn, Us

Knoxville, Tn, Us

Knoxville, Tn, Us

Austin, Texas, Us

Frame + Function is a communications consultancy helping businesses and organizations achieve their goals through the development and execution of effective marketing and communications strategies. Recent work includes:• Press conference / red carpet assistance for the Toronto International Film Festival.• Talent manager for LA Film Festival 2017.• Film Talent and Red Carpet Coordinator for SXSW 2017. (Worked with studios / publicists to coordinate red carpet premieres; confirmed media for all red carpets.)• Developed the company-wide crisis management plan for privately-held corporation, Phillips & Jordan, that specializes in heavy civil construction and manage crisis communication for Phillips & Jordan.• Marketing and communications lead for Green Group Holdings, an environmental services company with projects in Texas, Wyoming, North Dakota and Alabama.• Developed the brand (logo, website, one-pagers) for a new environmental services company based in South Carolina.• Messaging, brand, and graphic consultant on a variety of clients for public affairs firm, Influence Opinions.framefunction.com

Austin, Texas, Us

Austin, Texas, Us

Responsibilities: Develop and implement agency processes • Plan communications strategies for clients • Responsible for developing and acquiring new business for the firm

Austin, Texas, Us

Responsibilities: Creative / marketing team leader • Develop and implement agency processes • Plan and execute communications strategies for clients • Project management of creative deliverables • Manage all vendor relationships • Local, regional and national media relations • Responsible for developing and pitching new business for the firm Select Accomplishments:car2go, N.A. LLC (subsidiary of Daimler AG)Team lead on the consumer launch of car2go in Austin, Texas. Responsible for managing a $350,000 budget for the launch event including development and execution of a paid media plan and social media strategy, production of a full-scale six-hour public event with live music, food vendors and business partnerships. Booked national music acts Developed co-marketing / promotional partnerships with Austin’s iconic businesses including LIVESTRONG, Gowalla, Amy’s Ice Creams and the Alamo Drafthouse Managed an onsite event staff of more than 50 people Results: More than 4,500 attendees during the event, more than 3,000 people registered for the car2go program during the 4-week campaignHandled all press relations for car2go’s North American operations including organizing press briefings, press conferences and announcements. Handled all crisis communications for car2go’s North American operations.Managed all creative development and handled all media placement negotiations.SXSW FilmManaged local media outreach and onsite coordination of all media for the 2009 / 2010 / 2011 festivals.PlastiPureLaunched start up company featuring new technology for safe plastic bottles. Built the communications program from the ground up including message development, media relations, collateral development and trade show strategy.Developed and executed marketing strategy, including national earned media, for PlastiPure’s first EA-Free water bottle.Garnered national press attention for PlastiPure’s first published report in the New York Times, LA Times, USA Today

Austin, Texas, Us

Developed marketing and communications plans for a privately-held software company • Planned and executed media relations strategies • Updated and maintained company website • Developed and implemented annual user conference • Developed and managed brand and graphic identity • Select accomplishments:Branding and PositioningIn 2006 the company re-branded itself for pursuing new growth via channel marketing relationships such as Microsoft and others. Directed all elements of the re-branding effort including message, positioning and the development of a new logo, tagline, website and collateral. Efforts also included internal communication.Event Planning and ProductionDesigned and developed Periscope’s User Conference including logistics and accommodations for representatives from 50 client companies attending from all over the country. Organized educational tracks, planned breakout sessions and after-hours social events and produced collateral materials. Customer satisfaction surveys returned to Periscope after the conference measured the 2007 user conference as the most successful in the company’s history, including record high scores for planning and logistics.Media RelationsCreated Periscope’s media relations program from the ground up, including messaging and positioning, developing a media outreach strategy, news release queue, target reporter database, story pitching and follow up. Since beginning this program, Periscope has garnered multiple trade media stories for client wins and business growth, along with coverage in the Austin American-Statesman for new rounds of investor financing.Partner MarketingDeveloped messages, collateral materials and marketing programs for promoting Periscope partner, NIGP Code – the national standard purchasing code developed by the National Institute of Government Purchasing. Created partner programs for increasing use of the code including Webinars and email marketing programs.

Us

Developed media relations strategiesDrafted creative briefs, plans and proposalsPaid media planning and buying, Developed and executed integrated marketing plans, Managed budgets and timelinesAustin Independent School District – School Bond Public Education CampaignProject manager for the AISD District-Wide Bond Implementation Campaign: supervised development of a new logo, graphic identity, website and all creative deliverables for the bond program.Developed crisis plan and communications plan for AISD school bond construction program.Hosted regular media briefings to update Central Texas-area reporters and editors about the bond program.Developed a community outreach plan for all AISD stakeholder groups.Greater Austin Chamber – “Opportunity Austin” Marketing CampaignResponsible for budget, timeline and production of all deliverables including the Chamber’s Opportunity Austin annual report, direct mail pieces and brand ads.Managed paid media plan including insertion orders, traffic management, billing and reporting.Supervised creation of the Opportunity Austin tradeshow booth and the official City of Austin tradeshow booth at World Congress on Information Technology (WCIT).Catellus Corporation – Campaign to Re-Brand Mueller Airport for New DevelopmentProject manager and primary client point of contact responsible for overseeing all creative elements of the Mueller branding campaign.Conducted regular community and neighborhood outreach meetings to provide project updates to the 22 neighborhood associations surrounding Mueller.Round Rock Convention & Visitors BureauProject manager for all marketing and PR efforts around positioning Round Rock as the “Sports Capital of Texas.”Worked with every Round Rock hotelier, restaurant and entertainment venue to produce a comprehensive visitors’ guide for Round Rock.Supervised development of broadcast creative, brand new Round Rock CVB website and citywide promotional activities

Us

Assisted with the launch of Dunkin Donuts new iced coffee drinks around the country.

Ba - Communications, Public Relations

Bachelor'S Degree, Public Relations/Image Management