Emily Rueth Email and Phone Number
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An energetic high achiever with over two decades in financial services, I've propelled exponential growth for card issuers through the development of strategic and tactical plans that achieve revenue optimization, risk mitigation, and enhance customer loyalty. I've had the privilege to partner with some truly exceptional leaders and management teams to transform payments businesses.My diverse payments career includes spearheading large-scale card initiatives in strategy, innovation, product management, marketing, and business transformation. Notable achievements include navigating fintech vendor selection and integration initiatives, orchestrating portfolio turnarounds resulting in double-digit growth, and successfully negotiating multi-million dollar contracts.I am also the founder of Vicuse Payments Advisors LLC, a firm specializing in advising card issuers in all areas of payments and fintech. My thought leadership on payments has been featured in The Financial Brand and The Innovative Payments Association (IPA). 📢 𝐈 𝐞𝐧𝐣𝐨𝐲 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐨𝐭𝐡𝐞𝐫𝐬 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧. 📩 𝐑𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐢𝐟 𝐲𝐨𝐮'𝐝 𝐥𝐢𝐤𝐞 𝐭𝐡𝐞 𝐥𝐚𝐭𝐞𝐬𝐭 𝐨𝐧 𝐰𝐡𝐚𝐭'𝐬 𝐡𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠 𝐢𝐧 𝐩𝐚𝐲𝐦𝐞𝐧𝐭𝐬.
Vicuse Payments Advisors Llc
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Managing Director & FounderVicuse Payments Advisors Llc Oct 2023 - PresentUnited StatesCollaborating with card payment issuing banks, credit unions, and fintech firms to develop strategies that enhance revenue, minimize risk, and cultivate lasting customer loyalty. Key Offerings:Strategic & Tactical PlansImplementation Plans and Support Revenue OptimizationRisk ManagementCustomer Engagement
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Director Of Cards And Payment Solutions (Senior Director Level)First Financial Bank 2022 - Oct 2023Cincinnati, Ohio, United StatesWhile serving as a Director of Cards and Payments Solutions at First Financial Bank, I was selected by executive leadership to manage full suite of payment products, spanning consumer and business credit card, debit card, prepaid, instant issuance, ATM, ITM, and cash transaction machines while managing vendor, processor, and network relationships. Oversaw P&L, developed new KPIs, reviewed and renewed contracts, conducted financial forecasting, and ensured engagement with Visa.• Achieved $2.8M in cost savings within three years by re-negotiating debit processing agreement.• Increased debit card penetration rate by 600bps, activation rate by 760bps, and growth rate by 150bps in single year.• Increased credit card customer engagement by 12%+ and net interchange annual income by 8% through developing and executing against robust product strategy and roadmap. -
Director Of Retail Bank Sales And ServiceFirst Financial Bank 2021 - 2022Cincinnati, Ohio, United StatesAs a Director of Retail Bank Sales and Service, I coordinated to overhaul design and delivery of sales, service, and operational processes in support of the retail branch network. As a business partner I assessed retail needs and identified sales and support priorities to meet business goals.• Increased core banking product sales by 32% by developing and launching CRM strategy• Spearheaded revamp and delivery of Retail Bank associate sales training; drove 50% Salesforce adoption
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Director Of Emerging Client SegmentFirst Financial Bank 2020 - 2021Cincinnati Metropolitan AreaWhile serving as a Director of Emerging Client Segment, I managed Emerging Client Segment customer base for retail bank focused on low to moderate-income customer and established clear goals. I oversaw recruitment from initial job posting and interviewing to final selection and training to meet diverse staffing needs.• Hired and mentored distributed team of 31 associates, delivered clarity and definition for positions, conducted performance assessments, and provided constructive feedback to staff members.• Enabled team to deliver more than 2k engagements and attend more than 1800 community events to support bank’s key pillar of “being local” which demonstrated as a regional/community-engaged bank.
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Senior Director Of Credit Card Product ManagementBread Financial Oct 2018 - Nov 2019Columbus, Ohio AreaAs a Senior Director of Credit Card Product Management at Bread Financial (formerly Alliance Data), I managed product value chain for full portfolio of credit card products, including private label, co-brand, and commercial credit cards while managing from product standpoints. I oversaw product P&L and mentored 15 staff while reporting to executive leaders.• Propelled 12% AR growth across multiple credit card product lines by establishing aggressive product strategies and roadmaps.• In partnership with business development, constructed and reviewed RFIs and RFPs while serving on a new contract review committee. -
Director Of Cobrand Credit Card Product And CapabilitiesBread Financial Jan 2017 - Oct 2018Columbus, Ohio AreaWhile serving as a Director of Co-Brand Product and Capabilities, I oversaw P&L for co-brand credit card products with a focus on GTM product strategies to support company success and profitability. I created a five-year roadmap and supervised 12 direct reports to improve top and bottom lines.• Yielded $800M in AR by re-launching and optimizing balance transfer programs in partnership with Visa, MasterCard.
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Director Of Market DevelopmentCiti 2015 - 2017Chicago, IlAs a Director of Market Development at Citibank Cards, I facilitated business development team RFPs and RFIs in pursuit of new retail client partnerships in support of organic growth goals. I designed and executed annual strategic plans in collaboration with C-suite and fellow senior leaders to grow existing accounts and penetrate untapped markets for a $45B asset base across 20+ partner management teams. -
Program Manager, Macy'S Credit Card PortfolioCiti 2012 - 2015Chicago, Illinois, United StatesAs a Program Manager, I shared ownership and delivery of the P&L for a multi-billion dollar asset, consistently exceeded all financial targets that drove a positive financial benefit to the top and bottom lines.
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Early Career RolesCiti 2002 - 2015Chicago, Illinois, United StatesProgram Manager, Sears Credit Cards PortfolioBusiness Initiatives Project Manager, Sears Credit Cards PortfolioProgram Manager, Home Depot Credit Cards Portfolio
Emily Rueth Skills
Emily Rueth Education Details
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Bachelor Of Business Administration
Frequently Asked Questions about Emily Rueth
What company does Emily Rueth work for?
Emily Rueth works for Vicuse Payments Advisors Llc
What is Emily Rueth's role at the current company?
Emily Rueth's current role is Payments Strategist | Cards & Fintech | Revenue Optimization | Customer Centrist | Demand Generation.
What is Emily Rueth's email address?
Emily Rueth's email address is e_****@****ail.com
What is Emily Rueth's direct phone number?
Emily Rueth's direct phone number is +122467*****
What schools did Emily Rueth attend?
Emily Rueth attended University Of Cincinnati.
What are some of Emily Rueth's interests?
Emily Rueth has interest in Cooking, Electronics, Home Improvement, Reading, Gourmet Cooking, Home Decoration.
What skills is Emily Rueth known for?
Emily Rueth has skills like Credit Cards, Financial Services, Portfolio Management, Strategic Planning, Cross Functional Team Leadership, Relationship Management, Vendor Management, Project Management, Process Improvement, Product Management, Strategic Partnerships, P&l Management.
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