Emily Wallis's Location
Bath, England, United Kingdom, United Kingdom
Emily Wallis's Contact Details
Emily Wallis work email
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About Emily Wallis
A dynamic, creative and results-focused marketeer, with a proven track record of developing B2B and B2C marketing initiatives to drive engagement, sales conversion and business growth for proprietary and licensed consumer brands across global markets. Uses excellent interpersonal skills to drive the strategic development and execution of marketing campaigns from product conception through to product launch. An ambitious, high energy leader that enjoys challenging and motivating teams.
Emily Wallis Work Experience Details
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Managing DirectorRoomytown Jun 2021 - Present -
Marketing DirectorThe Simple Folk Co Oct 2020 - Apr 2021 -
Head Of Global MarketingWild & Wolf Ltd Apr 2018 - Oct 2020Bath, UkDevelops and implements B2B and B2C brand marketing activities that drive engagement and sales conversion across priority markets including the UK, US, Europe, and Australia. • Leads the global marketing plan ensuring activity is aligned with core commercial & creative objectives.• Responsible for delivering seasonal brand toolkits for global markets including B2B catalogues, point of sale, brand decks, e-com-ready photography & video assets and SEO-ready product descriptions.• Manages design, planning and execution of on budget, on brand trade shows throughout UK, Europe, USA and Australia. • Supports the Ecom team with marketing activity to aid customer acquisition, customer conversion and customer retention including site design, email marketing, social media, brand partnerships and influencer marketing.• Leads PR activity, securing press coverage through UK & US media outreach and press events• Handles external licensor management; working with global licensed partners including Disney, Roald Dahl, Ted Baker V&A and Orla Kiely.• Oversees the management and development of a 9-person team• Continuously monitors and optimizes marketing activity to ensure low cost efficiency and high performance against set KPIs• Owns the global marketing budget covering trade & consumer events, PR, awards, video & photography, print collateral, retail point of sale, social and email marketing. • Managed global rollout of new Wild + Wolf corporate rebrand in January 2020• Led the strategic expansion of Wild + Wolf into B2C through planning, development and rollout of new B2C website in Oct 2018. -
Senior Brand ManagerWild & Wolf Ltd Jan 2017 - Apr 2018Bath, United KingdomDeveloped and executed brand initiatives to support the growth of Wild + Wolf’s proprietary brands. Strategised how, on an ongoing basis, to keep the brands visible, relevant and reflective of the intended audiences. • Responsibilities included brand planning, product launch strategies, brand direction, brand integrity and story curation, product range planning, commercial retail initiatives, market analysis and execution of strategic and tactical marketing plans.
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Senior Brand ManagerParragon Sep 2015 - Jan 2017Bath, United KingdomDevelop and execute brand initiatives and strategies to support the growth of Parragon's own brand publishing portfolio. Brand planning, product launch strategies, brand direction, brand integrity and story, product range planning, commercial retail initiatives, market analysis and execution of strategic and tactical marketing plans.Key Objectives- Collaborate and build alignment with sales teams to identify, analyse and monitor market trends and competitive product, and creative marketing programmes and initiatives to build the long term growth of brands- Identify innovative opportunities in IP, Formats, Technology, Inventions based on market opportunities and brand extensions- Participate in the strategic development of brand ranges and extensions and brand messaging- Work with multiple creative teams to create consistent brand story and product guidelines for toys, kits, books, puzzles etc- Provide strategic input and direction to creative key brand stories, establish price points, SKU counts and rationalisations along with ROI, profitability analysis, POS. -
Marketing ManagerParragon Oct 2013 - Sep 2015Bath, UkLead retail and consumer marketing, raising awareness and aiding sell-through of key titles, brands and corporate initiatives.• Liaise with UK editorial, and sales directors to obtain assets and information on Parragon priority titles across a broad category range (inc. cookery, children’s, adult non-fiction, and licensed content) • Set strategies and campaigns and implement those strategies to support identified key titles, brands and corporate objectives• Develop campaigns that support both retailer sell-in/ sell-through and consumer outreach.• Set objectives and KPI’s for external PR and creative agencies. Manage external PR and creative agencies to deliver against the agreed KPIs. • Evaluate marketing campaigns to determine efficacy and opportunities for improvement • Review broader marketing and social media trends, keeping a keen eye on new social media platforms, technologies and communication channels. • Manage and coordinate social media campaigns: pitching, composing and scheduling compelling blog posts, photos, product descriptions and video content • Create wrap-up reports following the successful execution of marketing campaigns for internal distribution, sales accounts, and brand partners• Allocate and monitor financial spend against agreed budget• Responsible for the management, mentoring and development of 4 team members
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Digital Marketing & Pr CoordinatorParragon Mar 2012 - Sep 2013Bath, UkSupport UK online outreach and PR efforts, develop digital content, research online opportunities and market trends.• Liase with marketing, editorial, and sales departments to obtain assets and information on Parragon priority titles across a broad category range.• Research on and outreach to online press and marketing contacts, including blogger outreach, tech / app sites, and trade/industry press• Assist in soliciting PR and online marketing proposals and campaigns with third-party companies on a case-by-case basis• Pitch, compose, and schedule compelling blog posts, photos, product descriptions and video ideas for Parragon digital properties (including website, Facebook, Tumblr, Twitter, etc.) • Create marketing highlights and reports on Parragon priorities for internal distribution, sales accounts, and brand partners• Participate in regular digital marketing strategy calls & meetings to develop new ideas, product opportunities, and social networking initiatives• Coordinate product mailings and giveaways for key titles
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PublicistPremier Jan 2010 - Jan 2012London, United KingdomFilm Publicist for award winning PR agency, Premier PR:- Write, design and distribute press releases and arrange placements across a range of media platforms including newspapers, magazines, television, radio and online outlets. - Coordinate and manage PR activity at film premieres, high profile media events and press junkets. - Carry out media monitoring: tracking, logging and providing client feedback on all editorial/broadcast coverage.- Coordinate logistics for, and attend, international film festivals (Cannes, Berlin, Edinburgh & London) including press scheduling, talent rep liaison and talent handling. - Researching specialist press pertinent to particular projects and building relationships with journalists across all sections of the media.- Complete design and delivery of film screening programmes for clients including sole responsibility for booking venues, inviting press, and all subsequent client contact. - Coordinating regional press coverage for film campaigns - Ensure that professional standards are consistently maintained in all communications with the media and with clients. -
Marketing AssistantMomentum Pictures Inc May 2009 - Aug 2009London, United KingdomThis was a three‐month, unpaid internship, where I: ‐ Assisted in the day‐to‐day running of the Marketing department, with frequent involvement in Sales & Publicity departments. ‐ Used Adobe Photoshop to develop existing online marketing campaigns. ‐ Introduced the department to a new presentation format (Prezi) that offered a visually stimulating alternative to the ‘PowerPoint’ documents that had been used for some time‐ Liaised with competition winners and cinema managers in the process of organising film screenings. ‐ Responsible for the daily upkeep and development of the official website, YouTube page, Facebook page and Twitter feed.
Emily Wallis Skills
Publishing
Copywriting
Digital Marketing
Email Marketing
Online Publishing
Publications
Proofreading
Digital Media
Editorial
Publicity
Blogging
Digital Publishing
Social Media Marketing
Emily Wallis Education Details
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Distinction
Frequently Asked Questions about Emily Wallis
What company does Emily Wallis work for?
Emily Wallis works for Roomytown
What is Emily Wallis's role at the current company?
Emily Wallis's current role is Managing Director at Roomytown Ltd.
What is Emily Wallis's email address?
Emily Wallis's email address is em****@****gon.com
What is Emily Wallis's direct phone number?
Emily Wallis's direct phone number is +4478532*****
What schools did Emily Wallis attend?
Emily Wallis attended University Of Warwick, University Of Warwick.
What are some of Emily Wallis's interests?
Emily Wallis has interest in Environment, Arts And Culture.
What skills is Emily Wallis known for?
Emily Wallis has skills like Publishing, Copywriting, Digital Marketing, Email Marketing, Online Publishing, Publications, Proofreading, Digital Media, Editorial, Publicity, Blogging, Digital Publishing.
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Emily Wallis
Video Producer / Content Creator For Websites & Social Media⠀⠀⠀ Tv Producer/ Director For Bbc, Itv, C5, Amazon Prime & More⠀⠀⠀ Wedding FilmmakerUnited Kingdom -
Emily Wallis
Campaign Delivery Manager At N360 | Gender Balance Advocate | Lover Of All Things Digital & In Store MarketingUnited Kingdom2argos.co.uk, sainsburys.co.uk
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