Emily Wallis Email & Phone Number

Bath, UK

• Develops and implements B2B and B2C brand marketing activities that drive engagement and sales conversion across priority markets including the UK, US, Europe, and Australia.
• Leads the global marketing plan ensuring activity is aligned with core commercial & creative objectives.
• Responsible for delivering seasonal brand toolkits for global markets including B2B catalogues, point of sale, brand decks, e-com-ready photography & video assets and SEO-ready product descriptions.
• Manages design, planning and execution of on budget, on brand trade shows throughout UK, Europe, USA and Australia.
• Supports the Ecom team with marketing activity to aid customer acquisition, customer conversion and customer retention including site design, email marketing, social media, brand partnerships and influencer marketing.
• Leads PR activity, securing press coverage through UK & US media outreach and press events

Bath, United Kingdom

• Developed and executed brand initiatives to support the growth of Wild + Wolf’s proprietary brands. Strategised how, on an ongoing basis, to keep the brands visible, relevant and reflective of the intended audiences.
• Responsibilities included brand planning, product launch strategies, brand direction, brand integrity and story curation, product range planning, commercial retail initiatives, market analysis and execution of.

Bath, United Kingdom

Develop and execute brand initiatives and strategies to support the growth of Parragon's own brand publishing portfolio. Brand planning, product launch strategies, brand direction, brand integrity and story, product range planning, commercial retail initiatives, market analysis and execution of strategic and tactical marketing plans.Key Objectives.

Bath, UK

• Lead retail and consumer marketing, raising awareness and aiding sell-through of key titles, brands and corporate initiatives.
• Liaise with UK editorial, and sales directors to obtain assets and information on Parragon priority titles across a broad category range (inc. cookery, children’s, adult non-fiction, and licensed content)
• Set strategies and campaigns and implement those strategies to support identified key titles, brands and corporate objectives
• Develop campaigns that support both retailer sell-in/ sell-through and consumer outreach.
• Set objectives and KPI’s for external PR and creative agencies. Manage external PR and creative agencies to deliver against the agreed KPIs.
• Evaluate marketing campaigns to determine efficacy and opportunities for improvement

Bath, UK

• Support UK online outreach and PR efforts, develop digital content, research online opportunities and market trends.
• Liase with marketing, editorial, and sales departments to obtain assets and information on Parragon priority titles across a broad category range.
• Research on and outreach to online press and marketing contacts, including blogger outreach, tech / app sites, and trade/industry press
• Assist in soliciting PR and online marketing proposals and campaigns with third-party companies on a case-by-case basis
• Pitch, compose, and schedule compelling blog posts, photos, product descriptions and video ideas for Parragon digital properties (including website, Facebook, Tumblr, Twitter, etc.)
• Create marketing highlights and reports on Parragon priorities for internal distribution, sales accounts, and brand partners

London, United Kingdom

Film Publicist for award winning PR agency, Premier PR:- Write, design and distribute press releases and arrange placements across a range of media platforms including newspapers, magazines, television, radio and online outlets. - Coordinate and manage PR activity at film premieres, high profile media events and press junkets. - Carry out media monitoring.

London, United Kingdom

This was a three‐month, unpaid internship, where I: ‐ Assisted in the day‐to‐day running of the Marketing department, with frequent involvement in Sales & Publicity departments. ‐ Used Adobe Photoshop to develop existing online marketing campaigns. ‐ Introduced the department to a new presentation format (Prezi) that offered a visually stimulating.

Master Of Arts (Ma), Media And Creative Enterprises, Distinction

Specialism – Managing Intellectual Property, Cultural Entrepreneurship, Creativity and Organisation, Theories of Creativity, Marketing and.

Bachelor Of Arts (Ba), Sociology, 2:1

Activities and Societies: University Positions 2007 ‐ 2008 – Publicity Officer of Sociology Society 2007 – 2009 – Ladies First Eight Crew.