Emily Rybinski Email and Phone Number
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Specializing in developing data-driven storytelling and tailored messaging for diverse audiences, I bring a proven track record in strategy development, integrated marketing communications, project management, and organizational transformation. I have a passion for holistic team building, training, and management, supported by exceptional communication skills and an unwavering commitment to excellence.CORE COMPETENCIESMarketing Strategy • Data Analysis & Reporting • Campaign Analysis • Stakeholder & Client Management • A/B Testing • Buyer Segmentation • Budget Management • Nonprofit & Higher Education Leadership • Prospect Modeling • Team Development • Direct Response Marketing • Strategic & Creative Thinker • Exceptional Communicator & Active Listener Measurement Strategy • Project Management • Presentations & Public Speaking • Relationship Builder • Intellectually Curious
University Of Pittsburgh
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Senior Director, Communications And Marketing, Strategy And IntegrationUniversity Of PittsburghPittsburgh, Pa, Us
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Senior Director, Communications And Marketing, Strategy And IntegrationUniversity Of Pittsburgh Jan 2024 - PresentPittsburgh, Pa, Us
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Data Analytics InstructorFullstack Academy May 2023 - PresentBrooklyn, New York, UsTopics taught: SQL, Python, Excel, Tableau, and AWS. -
Manager, AnalyticsMerkle May 2022 - Jan 2024Columbia, Md, UsAssess existing web analytics structures to develop measurement frameworks and create recommendations that optimize and enhance digital web strategy for clients.Serve as Health and Nonprofit SIte Analytics Vertical Lead including creating customized analytics solutions to meet the evolving needs of current and prospective clients in these industries.Project manager for an internal team of 12 people performing implementation, reporting, strategy and testing efforts. Primary emphasis is on process optimization to ensure timely project delivery by focusing on client satisfaction with designing, implementing, and maintaining project protocols related to Jira ticketing, Confluence, and project documentation. -
Lead Analyst, AnalyticsMerkle Jan 2022 - Apr 2022Columbia, Md, UsManage implementation of Google Analytics 4 for select Merkle clients, including creating technical documentation.
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Manager, Digital Marketing AnalyticsUpmc Jun 2021 - Jan 2022Pittsburgh, Pa, UsDevelop and implement digital marketing reporting strategies using Google Analytics 360 and Google Data Studio to tell the story of UPMC’s web users and identify opportunities to enhance the user experience.Manage implementation of the new Google Analytics 4 on all UPMC web properties including managing timelines and expectations with external vendors and internal stakeholders. -
Assistant Director, Office Of The Vice President For ResearchCarnegie Mellon University Jun 2019 - Jun 2021Pittsburgh, Pa, UsPartner with the Assistant Vice President of Strategic Research Initiatives to identify and execute strategic priorities for the OVPR including updating research related university policies, redesigning internal processes, and reporting research expenditures.Key contributor to CMU’s COVID-19 response strategy and implementation of “return to research” procedures. This included analyzing space constraints at the room, floor and building levels to ensure all spaces maintained a reduced population density in accordance with state orders. -
Director Of Marketing & Communications, School Of MusicCarnegie Mellon University Aug 2016 - Jun 2019Pittsburgh, Pa, UsCreated, implemented, and analyzed a marketing and communications plan to promote the over 250 annual concerts, recitals, and staged performances produced by the school of music, increasing organic social media engagement by 45%.Formulated strategy with CMU Central Marketing to promote the school of music events and other stories through central CMU channels resulting in increased School of Music brand awareness and event attendance.
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Senior Data Analyst And SupervisorElliott Marketing Group Jun 2011 - Jul 2016Supervised, mentored and trained a team of up to six data analysts to ensure successful and timely completion of concurrent projects.Managed relationships for a portfolio of up to 20 clients providing technical assistance and tactical and strategic support for direct mail marketing campaigns including the development and analysis of A/B testing and buyer prospects statistical models. Guided new individual clients through the onboarding process for in-depth data mining projects that examined the demographic and geographic distribution of a client’s audience, identified new buyer prospects for the organization, and examined a customer’s journey and buyer life cycle within the organization.
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Data AnalystElliott Marketing Group Jun 2009 - May 2011Database marketing company specializing in the arts. EMG focuses on direct marketing strategy, targeting, offer development, campaign structure and testing design, response management, campaign analysis and reporting.
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Director Of Marketing And Public RelationsCharleston Symphony Orchestra Jul 2008 - May 2009Charleston, Sc, UsCreated, implemented, and analyzed a marketing and communications plan to promote the Charleston Symphony Orchestra’s (CSO) performance season. Worked with Development department to create a cohesive and consistent organizational message for fundraising efforts.Designed and Implemented the CSO’s online marketing campaign including maintenance of the orchestra’s website, Facebook page, and Constant Contact e-marketing campaigns.Designed audience satisfaction surveys and analyzed survey results -
Managerial Associate, Dance DivisionImg Artists Jun 2006 - Jun 2008London, London, GbNegotiated and executed contracts for domestic and international corporate events, commercial projects, and performance engagements. -
Associate, Dance DivisionImg Artists May 2004 - Jun 2006London, London, GbCoordinated domestic and international tour logistics including liaising with presenters, organizing pre-publicity interview schedule, arranging ground transportation and hotel reservations, visa applications, and maintaining tour budget.Designed booking conference sales materials for a roster of 18 dance clients.
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Co-FounderFuture Tenant Aug 2003 - May 2004Pittsburgh, Pa, UsStudent founded laboratory for artists, arts managers, and audiences through Carnegie Mellon University. Served as co-project manager leading fellow student co-founders to study and develop reporting on alternative arts exhibition spaces and management best practices.Designed, implemented and analyzed results from audience satisfaction surveys. -
Market Research AssistantPrescott & Associates Mar 2003 - May 2004Designed surveys and collected field research data for client research projects. Analyzed and compiled results into written reports given to clients as final deliverables.
Emily Rybinski Skills
Emily Rybinski Education Details
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Carnegie Mellon University - Heinz College Of Information Systems And Public PolicyBusiness Intelligence And Data Analytics -
Carnegie Mellon University - Heinz College Of Information Systems And Public PolicyArts Management
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Denison UniversityWomen'S Studies; Minor In Dance
Frequently Asked Questions about Emily Rybinski
What company does Emily Rybinski work for?
Emily Rybinski works for University Of Pittsburgh
What is Emily Rybinski's role at the current company?
Emily Rybinski's current role is Senior Director, Communications and Marketing, Strategy and Integration.
What is Emily Rybinski's email address?
Emily Rybinski's email address is er****@****cmu.edu
What is Emily Rybinski's direct phone number?
Emily Rybinski's direct phone number is +141226*****
What schools did Emily Rybinski attend?
Emily Rybinski attended Carnegie Mellon University - Heinz College Of Information Systems And Public Policy, Carnegie Mellon University - Heinz College Of Information Systems And Public Policy, Denison University.
What skills is Emily Rybinski known for?
Emily Rybinski has skills like Email Marketing, Marketing, Management, Direct Marketing, Social Media Marketing, Marketing Communications, Corporate Events, Social Networking, Editing, Fundraising, Sponsorship, Analysis.
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