Directed market research and analytics projects and provided impactful, actionable insights to enable decision-making and business growth for medical technology, surgical robotics, pharmaceutical, life sciences and healthcare clients. Developed research strategy and collaborated with clients and stakeholders to ensure program goals aligned with business needs. Managed end-to-end project activities including client communication, proposal development and new business, financial management, and contractor resources. Oversaw a team of research assistants, analysts, project managers and external vendors to ensure programs meet client objectives, critical timelines, and budget parameters. Leveraged industry knowledge, best practices and processes to mentor junior employees. • Led market research study to determine product naming and messaging strategy for a new cardiac implant product to effectively engage core audience and customers. • Managed diabetes global brand tracker to measure device trends, consumer/patient sentiment and key drivers of buying habits, informing planning for competitive product releases.• Equipped manufacturer of kids’ vaccine with insights on parent decision-making and medical provider recommendations, enabling development of new marketing messages. • Influenced product development for cardiac device, providing Voice of Customer research and insights on product features, barriers to entry and clinical threshold requirements. • Designed commercial study for major toothpaste brand, identifying factors that influence dentist recommendations, and drivers for product usage to effectively compete in key segments. • Advised pharma company on product adoption trends, advertising messaging and promotions, informing media buys, commercialization and marketing development and competitive positioning. • As subject matter expert on surgical robotics, tapped by leadership to author white paper outlining industry insights for business development.

Drove strategy for health system sales and marketing for this SaaS provider. Provided database management and demand generation to support a 200-person sales organization and achieve business targets. Streamlined processes and implemented workflow improvements to increase productivity, and oversaw offshore resources in developing training, quality control processes and performance management. Established new vendor relationships and negotiated contracts and pricing. Directed and mentored a business analyst. • Added 8K+ qualified new business leads within a 4-month period, facilitating increased sales activity.• Key team member in developing successful go-to-market strategy for 3 new business targets, providing data analysis, and cultivating leads in alignment with business goals.

Strategic business partner to senior leadership and global sales and marketing teams, directing analytics and research programs for this medical device and technology provider. Oversaw planning and execution of primary and secondary market research and provided analysis to support strategic initiatives. Recognized as subject matter expert across divisions including surgical devices, surgical endoscopy, minimally invasive surgery, and medical systems integration. Expert user of proprietary data warehouses, SAP and Salesforce CRM, and secondary medical resources including Definitive Healthcare and IQVIA Health Analytics. • Skilled management of research studies, overseeing planning, RFPs, vendor contract negotiation, final analysis and reporting to ensure project goals were met while maintaining budgets and timelines.• Provided strategy and insights from a complex, 3-phase primary market research study, leading to a new commercialization plan to target hospital networks/GPOs/IDNs. • Selected for multiple company-wide strategic task forces charged with developing 5-year plan for research and development, evaluation of new product segments and identifying emerging markets.• Streamlined processes for complex global initiatives, reducing project time by 3 months while maintaining highest quality output and mitigating risk.

Collaborated with key stakeholders to define strategic goals for marketing and sales teams, leveraging sales history and market intelligence to develop KPIs and align promotional activities to support sales strategy. Designed advanced analytics tools including dashboards, scorecards, heat maps and reporting to enable cross-functional business planning and definition of sales targets. • Assessed effectiveness of promotions and strategic targeting, monitoring pipeline from lead creation through final sale and delivering actionable insights to improve sales performance.• Created custom reporting to provide market trend insights and enable accurate forecasting for future performance, product development and strategic planning. • End-to-end project management for new analytics initiatives, developing functional specifications, partnering with technology resources and conducting user acceptance testing to ensure project success.

I managed business processes, new program implementation, and data analysis and reporting while ensuring data accuracy, population, and maintenance for facility and provider databases. I provided subject matter expertise to senior management and cross-functional teams to enable successful clinical initiatives. I collaborated with legal, medical, and technology teams in developing new credentialing processes, and identified opportunities to streamline workflow and increase productivity up to 50%. Some of my achievements included:• Skilled project management for database redesign initiatives, conducting needs assessments, developing process flow, design and functional specs, UAT and test cases, and roadmap for deployment.• Leading the development and implementation of a strategic management application, creating business requirements and use cases, and delivering training to improve field location communications and streamline workflow.• Creating audit reporting to improve data integrity, ensuring data population and maintenance while increasing reliability and veracity of databases to 95%.• Managing reporting of operating statistics and information required by the FTC during competitor acquisitions, and providing integrated data for marketing, training, and education post-acquisition.

I managed data collection, extraction, and import for international databases with over 1M records, and oversaw data manipulation, troubleshooting, and problem resolution to ensure accurate and timely reporting. I collaborated with the Board of Directors in creating new policies and identified opportunities to optimize client accounts and facilitated new business for the sales team. Successes included:• Improving the accuracy of data by 50% and reducing reporting delivery time to one month. • Creating trend analysis to enable the executive committee to evaluate and implement new business initiatives, resulting in the launch of 2 new product lines within a year.• Analyzing sales and marketing results to determine client needs, creating efficiencies, and providing 200+ qualified leads each quarter, leading to increased sales and revenue.