Content Strategy Consulting:Led the development of a comprehensive go-to-market process and documentation for marketing agency, streamlining operations and enhancing client engagement. Collaborated with agency leadership to align strategies with objectives and implemented protocols for consistent client communication. Provided ongoing staff support and training for successful implementation, while continuously evaluating strategy effectiveness.Digital Media Director + Creator: Led a transformative project for local business's digital presence, implementing innovative strategies to enhance brand visibility and engagement. Built a comprehensive content calendar for consistent content delivery. Implemented robust channel metrics tracking system. Tailored content across multiple platforms and revitalized SEO to enhance findability and relevance. Achieved exceptional results, increasing engagement by 3,800%, expanding reach by 1,952%, and growing followers by 1.4% while strategically positioning for increased tour and booking requests.

- Content Marketing Manager: Led end-to-end omni-channel go-to-market strategies for a brand with 4M+ monthly visits, advising executive leadership and elevating core business KPIs. Streamlined the omni-channel content creation process, resulting in consistent increase in user engagement site revenue MoM. Facilitated collaboration among cross-functional teams for seamless execution of content strategies. Pioneered a product marketing strategy, enhancing item visibility and driving revenue. Managed and developing high-performing teammates in site experience, and category management.- Category Manager: Drove a 50% expansion of new categories (tabletop, seasonal, pet) within six months through a comprehensive growth strategy. Strengthened Specialty Brands by identifying and onboarding new suppliers, eliminating unproductive tail suppliers, and unlocking new product offerings through strategic negotiations with key partners.

Analyzed category performance, customer data, and market trends, significantly enhancing the efficiency and profitability of a $40M business. Collaborated extensively with cross-functional teams to drive KPIs, including availability improvements, pricing strategies, promotional planning, supplier growth strategies, and product merchandising. Developed and implemented a product curation strategy and tools across all specialty brands organization. Devised a performance improvement plan for a direct report, leading to enhanced execution of category andsupplier initiatives.

Controlled $25M sales, margin, and inventory for ladies missy and plus activewear departments. Crafted comprehensive assortment reviews and business plans, delivering polished presentations to senior leadership. Created and curated assortments in private brands and national brands like Nike, Adidas, and Puma. Managed vendor relationships through discussions on market trends , assortment planning, shipping issues, terms agreements, and margin assistance. Increased category margin rate by strategically reducing markdowns and optimizing inventory replenishment schedules

Managed monthly sales, margin, and inventory plans across 6 categories totally $10M. Planned and executed seasonal specific buys in back to school backpacks, sunglasses, cold weather accessories, and beach bags. Negotiated average inventory cost reductions and markdown support on monthly basis. Trained new team member on company systems and merchant strategies. Collaborated with ecommerce team to increase category presence on social media platforms.

Managed 4,000+ SKUs in Apparel GMA, overseeing monthly inventory plans exceeding $13 million for Active Shoes and Women’s Legear. Selected for pilot team and aided in rollout and trainings of MID Retail System. Led Retail Demand Forecasting classes for new stores, ensuring optimal inventory levels and maximizing sales during key periods. Contributed to positive comp. sales growth in Active Shoes and successfully allocated inventory to 59 new store openings.

Practice personal selling methods while providing excllent customer service to patrons. Assist in sales and openings of limited cards. Manage fitting rooms while building wardrobes and fitting pants for The Limited's hem service. Replenish merchandise and recreate tussled displays. Merchandise and coordinate product on a bi-weekly basis during floorsets. Create visually appealing displays of merchandise. Unpack, sensor, and track new inventory as well as replenishment inventory and transfer product.

Generated and analyzed weekly retail sales reports with buying teams. Produced information bulletins for stores. Collaborated with sourcing, vendors, and technical designers to optimize product placement, creating tech packs for future assortments. Utilized Data Warehouse and Product Lifecycle Management software. Facilitated communication with vendors for sample approval and tracked marketing samples. Collaborated with buyers to develop and update assortments.