Emily Bernstein Email & Phone Number

Greater Atlanta Area

• Build and champion a loyalty culture through compelling content and proactive communications strategies that educate and influence various stakeholders
• Support evolution of Loyalty Value Story by conducting stakeholder interviews; evaluate current value story and evolve to fit future program
• Develop loyalty learning opportunities to support internal team and enterprise -- Established Loyalty 101 course content and rolled out to various teams
• Responsible for team engagement and change management efforts, rolling out new processes and communication tactics adopted by the broader team
• Communicate with executive team and senior leaders on various efforts; including planning town halls, conferences, and prioritization exercises

Greater Atlanta Area

• Managed a variety of strategic partnerships on behalf of IHG overseeing day-to-day relationships and overall success
• Leveraged partners to support business needs through marketing, program integrations, and unique collaborations - resulting in recognizable growth for both partners and IHG
• Collaborated with both internal and external teams to execute integrations seamlessly - inclusive of legal, finance, campaign planning, procurement, PR, sales, and media
• Led all partner involvement for IHG's 2019 Mainstream Owner Conference; securing the highest amount of sponsorship investment by partners in conference history
• Facilitated all loyalty and partnership efforts at the US Open: communicated cross functionally, managed up, and orchestrated all hospitality and entertaining for 40+ top members; resulting in strengthened loyalty with.

• Oversaw global content strategy and execution for InterContinental Hotels & Resorts and Crowne Plaza digital channels including websites, blogs, content hubs, and social channels
• Managed key components of regional brand campaigns such as strategy, content creation, video production, channel best practices, insights, and media recommendations
• Coordinated vendor relationships with both media partners and agencies in addition to leading communication with global and regional brand stakeholders
• Collaborated with cross functional digital teams to improve InterContinental.com homepage, which lead to the highest volume of property searches in 2017, increased scroll reach, and incremental revenue
• Developed full funnel marketing campaign with global digital marketing partners; devised project timeline, creative approach, and audience recommendations

Greater Atlanta Area

• Responsible for IHG Rewards Club social community, serving as the lead subject matter expert for the brand and loyalty program
• Managed relationships with over 20 stakeholders and responsible for alignment on regional and global marketing campaigns resulting in a 22-point lift in brand awareness of IHG Rewards Club
• Spearheaded development for the brand’s first social media strategy and worked cross functionally to gain support on implementation
• Collaborated with key stakeholders to formalize the brand’s first analytics report, which was shared monthly with over 40 brand and campaign managers across the business; this was the first time stakeholders saw.
• Influenced IHG Rewards Club global marketing campaigns and loyalty program priorities by interpreting social trends and consumer feedback
• Drove strategy for supplemental paid social media campaigns and responsible for 20,000 bookings, 16 million impressions, and a cost per click of $0.13; identified appropriate target audiences and campaign objectives.

Greater Atlanta Area

• Clients: Nike Women, Delhaize Group, Universal Orlando Studios, Great American Cookies, Marble Slab Creamery, and Pretzelmaker
• Led community management for Nike Women, the largest social account within the agency
• Customized client communication to ensure client needs were exceeded; viewed as an extension of Nike’s marketing team and responsible for growing the scope of work
• Strengthened consumer-first thinking amongst team, which led to innovative campaigns and user-centric content for product launches and Nike Training Club app releases
• Managed team of 6 for major Nike event; owned all communication with clients, assigned war room roles and responsibilities, and surpassed goals with an 800% increase in responses and engagements over the designated.
• Shaped the #BetterForIt campaign message across social channels, contributing to the success of Nike Women’s largest and most integrated media buy to date

• Developed monthly content calendars for shows across key social platforms
• Served as the voice for multiple TNT shows as the lead community manager, increasing engagement by 1200%
• Analyzed metrics and summarized social conversations about TNT shows to create weekly buzz reports that were distributed to Turner leadership, which played a role in setting the overall marketing strategy
• Researched industry competition to increase engagement on Turner social media platforms
• Created a successful business case for Turner to increase use of Pinterest

• Supported all 2011 and 2012 Digital Atlanta efforts by serving as an active member on the planning committee
• Coordinated all aspects of the Entertainment track, including communication with speakers, session planning, and venue logistics
• Assisted at the BlogWell event by helping Socialmedia.org with set-up and logistics

• Responsible for recommending new social media strategies based on consumer preferences and competitive social analyses; brands included: Goody, Parker, Waterman, and Rotring
• Updated monthly analytic reports on all of Newell’s brands, leveraging tools such as Omniture and Google Analytics
• Launched and maintained intranet site for Newell’s interns and hosted a weekly personal blog
• Conducted ecommerce research to create competitive analyses for brands
• Prepared and presented numerous presentations to peers, managers, and executives

• Responsible for publicizing Grady College events and accomplishments, with a focus on leveraging social media
• Accountable for strengthening alumni relations, writing press releases, and maintaining Grady’s positive image on and off campus
• Assisted in planning, promoting, and attending Grady’s prestigious Peabody Awards in New York City

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: Sigma Delta Tau, Grady College Ambassador, Relay for Life, Dawgs for Israel, PRSSA, Order of Omega

Education record