• Build and champion a loyalty culture through compelling content and proactive communications strategies that educate and influence various stakeholders• Support evolution of Loyalty Value Story by conducting stakeholder interviews; evaluate current value story and evolve to fit future program• Develop loyalty learning opportunities to support internal team and enterprise -- Established Loyalty 101 course content and rolled out to various teams• Responsible for team engagement and change management efforts, rolling out new processes and communication tactics adopted by the broader team• Communicate with executive team and senior leaders on various efforts; including planning town halls, conferences, and prioritization exercises

• Managed a variety of strategic partnerships on behalf of IHG overseeing day-to-day relationships and overall success• Leveraged partners to support business needs through marketing, program integrations, and unique collaborations - resulting in recognizable growth for both partners and IHG• Collaborated with both internal and external teams to execute integrations seamlessly - inclusive of legal, finance, campaign planning, procurement, PR, sales, and media• Led all partner involvement for IHG's 2019 Mainstream Owner Conference; securing the highest amount of sponsorship investment by partners in conference history• Facilitated all loyalty and partnership efforts at the US Open: communicated cross functionally, managed up, and orchestrated all hospitality and entertaining for 40+ top members; resulting in strengthened loyalty with our most valuable guests after an exceptional end-to-end experience

• Oversaw global content strategy and execution for InterContinental Hotels & Resorts and Crowne Plaza digital channels including websites, blogs, content hubs, and social channels • Managed key components of regional brand campaigns such as strategy, content creation, video production, channel best practices, insights, and media recommendations• Coordinated vendor relationships with both media partners and agencies in addition to leading communication with global and regional brand stakeholders• Collaborated with cross functional digital teams to improve InterContinental.com homepage, which lead to the highest volume of property searches in 2017, increased scroll reach, and incremental revenue• Developed full funnel marketing campaign with global digital marketing partners; devised project timeline, creative approach, and audience recommendations

• Responsible for IHG Rewards Club social community, serving as the lead subject matter expert for the brand and loyalty program• Managed relationships with over 20 stakeholders and responsible for alignment on regional and global marketing campaigns resulting in a 22-point lift in brand awareness of IHG Rewards Club• Spearheaded development for the brand’s first social media strategy and worked cross functionally to gain support on implementation • Collaborated with key stakeholders to formalize the brand’s first analytics report, which was shared monthly with over 40 brand and campaign managers across the business; this was the first time stakeholders saw channel updates, competitor benchmarks, and social listening on a consistent basis• Influenced IHG Rewards Club global marketing campaigns and loyalty program priorities by interpreting social trends and consumer feedback • Drove strategy for supplemental paid social media campaigns and responsible for 20,000 bookings, 16 million impressions, and a cost per click of $0.13; identified appropriate target audiences and campaign objectives, recommended budget, collaborated on creative, and analyzed results • Provided strategic guidance on organic and paid social content resulting in total engagements increasing year over year on Facebook, Twitter, and Instagram by 106%, 89%, and 65% respectively • Identified as the most engaging community manager on team for quality and quantity of personalized engagements, the ability to continue conversations with consumers, and overall increase in brand favorability

• Clients: Nike Women, Delhaize Group, Universal Orlando Studios, Great American Cookies, Marble Slab Creamery, and Pretzelmaker• Led community management for Nike Women, the largest social account within the agency• Customized client communication to ensure client needs were exceeded; viewed as an extension of Nike’s marketing team and responsible for growing the scope of work• Strengthened consumer-first thinking amongst team, which led to innovative campaigns and user-centric content for product launches and Nike Training Club app releases• Managed team of 6 for major Nike event; owned all communication with clients, assigned war room roles and responsibilities, and surpassed goals with an 800% increase in responses and engagements over the designated timeframe• Shaped the #BetterForIt campaign message across social channels, contributing to the success of Nike Women’s largest and most integrated media buy to date• Increased revenue and traffic to nike.com by establishing strategy for industry-first initiatives such as Pinterest promoted pins and Instagram shopping• Trained new team members on brand standards, ways of working, and client expectations

• Developed monthly content calendars for shows across key social platforms • Served as the voice for multiple TNT shows as the lead community manager, increasing engagement by 1200%• Analyzed metrics and summarized social conversations about TNT shows to create weekly buzz reports that were distributed to Turner leadership, which played a role in setting the overall marketing strategy• Researched industry competition to increase engagement on Turner social media platforms • Created a successful business case for Turner to increase use of Pinterest

• Supported all 2011 and 2012 Digital Atlanta efforts by serving as an active member on the planning committee• Coordinated all aspects of the Entertainment track, including communication with speakers, session planning, and venue logistics• Assisted at the BlogWell event by helping Socialmedia.org with set-up and logistics

• Responsible for recommending new social media strategies based on consumer preferences and competitive social analyses; brands included: Goody, Parker, Waterman, and Rotring• Updated monthly analytic reports on all of Newell’s brands, leveraging tools such as Omniture and Google Analytics • Launched and maintained intranet site for Newell’s interns and hosted a weekly personal blog • Conducted ecommerce research to create competitive analyses for brands • Prepared and presented numerous presentations to peers, managers, and executives

• Responsible for publicizing Grady College events and accomplishments, with a focus on leveraging social media• Accountable for strengthening alumni relations, writing press releases, and maintaining Grady’s positive image on and off campus• Assisted in planning, promoting, and attending Grady’s prestigious Peabody Awards in New York City