Helping organizations to realize their full potential Leadership in Digital Transformation:• Omnichannel Excellence • Digital Empowerment in Sales • Strategic Analytics and Performance Metrics Strategic Architect of Organizational Excellence:• Blueprinting the Future with Strategic Planning• Reengineering Commercial Operations• Capability Evolution Roadmap• Strategic Outsourcing MasteryGlobal Program Leadership with Cross-Functional Expertise:• Structuring High-Performance PMOsConnect with us at connect@elmassoc.com

The Stem is a global management consulting firm specializing in customer engagement and digital transformation in Health & Life Sciences. The Stem’s unique “networked consulting” model draws on the industry’s most seasoned independent talent offering clients a nimble, cost-effective and refreshing alternative to traditional consultancies. The Stem provides clients with specialized expertise in customer engagement strategy + insights, execution management, impact measurement, transformation and excellence.

Led the US division of Actando. Responsibilities included integration into Red Nucleus, business development, account management, program delivery, financial management and team management.

Established and led the US division of Actando. Responsibilities included business development, account management, program development & delivery, and financial/human resources. o Worked with pharmaceutical global clients to develop and deliver innovative, blended learning programs across the commercial functions, including Sales, Marketing, Commercial Excellence and Market Access. Two programs were LTEN Innovation Award finalists. o Worked with local, regional, and global stakeholders to develop standard operating models, then develop online, virtual and face to face learning programs to support the model leveraging interactive technologies and state of the art learning management systems. o Developed knowledge and skill assessments to define learning program requirements. Managed localization of master training materials.

Led the practice of 125+ people responsible for providing 40+ pharma clients with best-in-class approaches and services for HCP, Patient and Account Data Governance, Data Quality and Data Management Advisory ServicesIn 3 years, tripled the number of clients, increased revenue by more than 60%, and delivered consistently high client satisfaction with services and deliverableso Defined and executed a new Go to Market Strategy based on customer needs, marketplace opportunities and competitor threatso Refined the operating model through optimized and new processes, and have restructured and upskilled the delivery team o Developed, marketed and delivered service offerings with quantifiable metrics that demonstrate process, time, throughput and cost improvements to client operationsResponsibilities included P&L, Business Development, Sales, Marketing, and second line team management

Led Digital Transformation strategies for phama clients and provided thought leadership on digital and MCM disciplines for the life sciences practice Projects included: o Development of a US digital roadmap for an emerging pharma rare disease product o Development and leadership of a cross-functional client team and vendors at AbbVie to deliver a Closed Loop Marketing strategy and analytics approach for Global Marketing and 19 European countries o Defined and aligned a Global and European client cross-functional team on patient outcomes measurements for AbbVie’s Humira Patient Support Program o Executed an assessment of AbbVie’s Humira patient support program across 19 European countries to provide recommended program improvements o Developed, designed and led the cross-functional client team and vendor delivery of a Multi-Channel Program Execution and Measurement Strategy for a Neurology division at a US pharma company

Drove the global transformation to CLM capabilities and digital content across 58 markets and 500+ stakeholders to deliver effective customer engagements via iPad content. o Led a global, cross-functional program team, and aligned senior leadership globally via communications and multiple Executive Steering Committees. o Established a global set of leading-edge creative standards and templates, including an approach to leverage content across channels (remote, web, etc.) o Delivered 35 Global and 33 US branded customer facing digital assets for 2 global platforms o Developed and executed the strategic roadmap to support digital content and capability implementation o Defined the framework and approach for closed loop marketing analytics and measurement o Developed an innovative market enablement support model for training, guidance and change managementOptimized the global web cast capability for efficient execution within markets to support enhanced customer engagements and increased customer participation.

Established and led the industry’s first Global Multi-Channel Marketing Operations center to support digital marketing activities for all markets around the world. o Within 3 months, transformed the US MCM Operations to a scalable resource model leveraging an outsourced strategic partner for campaign management. o Within 6 months, shifted digital content production work from creative agencies to a global vendor, creating 30%-90% savings for US, EUCAN and global brand assets. Realized annual savings of over $4MM.o Delivered new Consumer MCM database and capabilities for enhanced channel integration and reporting and realized annual US operational cost savings of $1MM+.o Enabled Latin America and Asia Pacific markets to deliver Multi-Channel Marketing branded campaigns and tactics.o Improved market satisfaction in EUCAN/EEMEA by 65% (compared to previous regional center).o Maximized efficiency through consistent processes and channel capabilities, global partners, asset standards, reporting tools and global team leadership.

Responsible for the delivery of HCP and Consumer Multi-Channel Marketing programs across the entire US portfolio. o Led a second line management team of 45+ employees and vendors to successfully deliver $70MM+ of tactics annually.o Led the strategy and delivery of Multi-Channel Marketing capabilities including Campaign Management, Consumer database, Email, Web, Content Management and Analytics.o Established online measurement capabilities to consistently track and analyze activities across the US portfolio.

Defined and delivered the first end to end US HCP Multi-Channel Marketing capability at Merck.o Developed the business strategy, led a cross-functional PMO and team, and delivered change management efforts to align sales, marketing, channels, analytics, and IT teams.o Developed a new operating model to support end to end Multi-Channel Marketing including planning and data collection standards across channels

Led the strategy and delivery of all US HCP and Consumer Marketing Operations capabilities in support of promotion and eBusiness activities, including online, contact center, email, consumer database, consent, and job management capabilities. o Led the division wide evolution of online marketing through a single digital agency of record, creation of consistent processes for digital marketingo Led the delivery of a yearlong “e-Promotion” training program to marketing and promotion teams. o Led the transformation of the DTC contact center, consolidating activities from 3+ approaches into a single solution to realize annual savings of over $600k.

Led the delivery of a US Consumer Marketing database and reporting capabilities. Led the delivery of a decision support system to measure the effectiveness of targeted consumer marketing programs and to improve the development of marketing activities.