Emily Sereno Email & Phone Number

New York, United States

Founder of the community designed exclusively for entrepreneurs with service-based businesses. Join the network to connect and collaborate with other servicepreneurs, get access to business and marketing resources, and find your next client. Need more marketing support or someone to hold you accountable in your business? Work with me directly in my Content Blueprint Program or as your Brand Clarity Coach or Accountability Coach.

Syracuse, New York, United States

• Responsible for establishing the brand communications, partnership marketing, and social media strategies for SecureIt’s e-commerce division• Oversaw all media relations efforts and podcast opportunities to drive executive credibility and product awareness across the firearm and outdoor industries• Developed the “Beyond the Gun” Safe training curriculum strategy, positioning SecureIt as the industry leader in gun safes for home defense• Led all brand partnerships, including influencers, content creators, and sponsor opportunities for the company• Executed new brand photography and paid/organic video content, resulting in a consistent brand message and visual identity across digital channels• Managed all content development and promotion of the Agents of Change television show on the Sportsman Channel

• Responsible for the product marketing, partnership marketing, and sales enablement strategies across BHG’s suite of lending, credit card, community bank, regulatory, and collection solutions• Led a team of product marketers, copywriters, designers, event planners, coordinators, and operations specialists to build and execute go-to-market strategies • Owned the strategic vision and tactical execution of marketing campaigns to consistently exceed monthly sales goals• Designed field marketing campaigns to help increase BHG’s sales pipeline, build brand awareness, and capture insights• Oversaw BHG’s virtual webinar and live event strategy, including quarterly earnings calls, product spotlights, national bank seminars, and industry tradeshows • Managed medical, professional, and community bank association partnerships to drive co-branded, customer acquisition campaigns

• Responsible for establishing the messaging, positioning, and content strategy for BHG’s products• Built and led a team of public relations strategists, market research analysts, copywriters, and partnership marketers to execute data-driven campaigns that increase brand awareness• Implemented thought leadership campaigns to position BHG executives as credible experts, resulting in media coverage across trade and national publications• Created and maintained editorial calendars in alignment with product marketing and advertising campaigns• Launched competitive and industry intelligence reports for sales enablement and campaign purposes• Led the rebrand and positioning of the BHG careers website and podcast series to attract top talent nationally• Implemented a crisis communications and reputation management program across all social media/review platforms

Syracuse, New York, United States

• Responsible for planning, developing, and implementing BHG’s overall content strategy• Built integrated content marketing strategies across owned, paid, and earned channels to drive lead generation• Developed all short- and long-form content across BHG’s suite of solutions• Analyzed company initiatives to identify areas of opportunity for more effective internal/external engagement

Greater New York City Area

• Designed and implemented business processes to streamline client service operations• Implemented Client P&L and Billable Time Reporting standards across the business• Oversaw client budgets and created scope of work proposals/new client contracts• Identified corporate and client growth initiatives to drive global expansion

Greater New York City Area

• Established corporate and product positioning for B2B loyalty marketing and technology clients targeting the travel, retail, food & beverage, and advertising industries• Developed and executed annual thought leadership and integrated content marketing campaigns• Built conference strategy, secured speaking opportunities, and led creation of presentations and talking points• Oversaw the development of sales enablement materials, including product collateral, e-mail campaigns, infographics, videos, case studies, blog posts, surveys, industry reports, etc.

Greater New York City Area

• Built comprehensive earned and paid media relations strategies to effectively position clients as industry experts• Developed and executed PR and integrated B2B campaigns to secure high impact trade/business media coverage • Established and nurtured relationships with editors, reporters, and media influencers in key client verticals• Drafted press releases, media briefs, media responses, quotes, byline articles, etc. as part of integrated campaigns• Conducted media training to prepare clients’ executives for upcoming media interviews

Greater New York City Area

• Managed client relationships for the advertising, financial services, and impact investing industries• Served as the primary media contact to secure coverage in business and trade media publications• Secured speaking opportunities for financial clients, developed speeches, and led all speaker preparations• Created new business pitch presentations, scope of work proposals, and new client contracts

Liverpool, New York

• Built and led a team of content specialists to execute corporate and product marketing campaigns• Devised corporate messaging to position company as an industry thought leader and credible technology partner• Developed, implemented, and maintained the corporate communications plan to align business divisions globally• Implemented Customer Reference Marketing program to broadcast customer success across product portfolios• Led corporate website renovation to reflect new branding and launch account-based marketing strategy• Executed event promotions to increase booth traffic and roundtable participation at industry conferences

Syracuse, Ny

• Managed agency PR relationships with clients spanning payroll and business operations technology, broadcast equipment, corporate furniture, document imaging, legal, and recruitment• Built and maintained earned, owned, and paid media calendars for higher visibility among key audiences • Expanded client thought leadership programs and events strategies for a more comprehensive brand presence• Created content including press releases, byline articles, blog posts, social media, and internal communications• Established Share of Voice (SOV) measurement to calculate brand ownership vs. competitors across markets

Syracuse, New York Area

• Established a proactive media relations and influencer program to drive brand visibility in key publications• Led sales enablement strategy, including e-mail campaigns, webinars, newsletters, and branded sales assets• Spearheaded the launch of a new website to align with new corporate and product branding

Columbia, Maryland

• Managed agency relationships with clients spanning iron fencing, document shredding, lodging, optics, and hunting• Built and executed SEO-optimized content strategy to achieve higher page rankings and lead generation• Led all content creation, including web copy, social media management, blogs, newsletters, print, and more