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Senior Strategy Director with a demonstrated history of working agency-side for Global & National CPG, Beauty, Luxury, Retail, and Beverage brands. Skilled in creative and social strategy, idea generation, content creation and development, influencer campaigns and reporting/analytics. Worked on campaigns with Fortune 500 clients, including Unilever, SC Johnson, Bacardi, Pernod Ricard, The North Face, and ASICS, among others. Penn State alumna with a B.A. in Advertising and a B.S. Global and International Studies.
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Senior Director, Social StrategyUnited Entertainment Group Oct 2022 - PresentNy, Ny, Us
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Director, Social StrategyUnited Entertainment Group Jul 2021 - Oct 2022Ny, Ny, UsOversee complex social media and influencer programs and productions, from planning to development to execution to evaluation for UEG’s consumer goods, beverage, and retail clients.
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Senior Manager, Social StrategyUnited Entertainment Group Aug 2019 - Jul 2021Ny, Ny, UsClients: ASICS, Pernod Ricard (Absolut, Jefferson's, Kahlua, Martell, Redbreast, Smithworks, The Glenlivet) Portal from Facebook, JC Penney, SC Johnson, Signet, The North Face, Unilever
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Senior Social StrategistRazorfish Apr 2018 - Aug 2019New York, Ny, UsCannes 2019 Glass Lion for Change - Silver for Dove Project #ShowUsShorty Social Good Awards - Winner, Fashion, Beauty & Luxury; Gold, Social Movement; Gold, Integrated Campaign; Gold, Diversity & InclusionEffies 2020 - Gold in Media Content Partnerships and Silver in Social GoodDrum Social Purpose Awards - Winner, Best Representation of Diversity & Inclusion in a Campaign; Winner, Best Content Marketing CampaignDrums Content Awards - Best Integrated Cross-Channel Media; Most Innovative or Creative Use of ContentD&AD Impact Awards - Finalist, Equality & DiversityClients: Unilever: Dove, Baby Dove, Dove Men+Care, Hellmann's-Develop comprehensive Global and National campaign plans, agility moments, and live event content to deliver engaging brand stories to 28 million+ social followers-Consult brands on overall social strategy, determining opportunity areas and recommended processes, as well as overseeing development of campaign content in partnership with the creative teams-Manage relationships with platform partners, serving as a thought leader in newest innovations in the social and digital space-Ongoing optimization of social strategies, playbooks, community management, content creation, social promotions/contests, partnerships, and UGC to improve our delivery and enhance results-Lead reports on content performance, extrapolating key findings and making them relatable and actionable to inform future content planning -
Social StrategistRazorfish Jan 2017 - Apr 2018New York, Ny, UsClients: Unilever: Dove, Baby Dove, Dove Men+Care, Hellmann's-Developed the Global Social Media Strategy for Dove Men+Care to inform local markets, creating a social toolkit and playbook, best practices, and briefing creatives on example content for the brand’s look and tone in social-Streamlined the Unilever Community Management process, resulting in increased efficiency in escalating issues to the customer service and brand team, engaging thousands of Dove consumers via Dove’s social channels- the most out of any Unilever brand in 2017-Launched, monitored, moderated, and reported on national social campaigns, optimizing in realtime and providing insights and key learnings in wrap-up reports to the IAT to inform future campaigns-Provided social listening around the category and competitive landscape to inform social strategy and platform and message recommendation-Live moderation of social channels as part of campaign launches in partnership with the Emmys, Shonda Rhimes, and other notable influencers-Sourced UGC and agility opportunities, engaged with high-profile users, inserting the brand into relevant moments in social
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Search Marketing Media AssistantCarat Usa Jun 2016 - Jan 2017New York, New York, UsClients: Pfizer, Vespa-Strategically built out and refreshed paid search campaigns-Provided insightful optimizations to senior team members to help align versus brand KPI's-Assisted in keyword research, report generation, copy-writing and implementation-Award: Team Win of Bing Ad Agency Awards 2016 "Optimizer of the Year" -
2016 Nsac CompetitorAmerican Advertising Federation Oct 2015 - May 2016Washington, District Of Columbia, UsClient: SnappleWorked as a team to create a fully-integrated advertising campaign for Snapple. -
InternBbdo Worldwide Jun 2015 - Aug 2015New York, Ny, UsClients: Bacardi Limited Portfolio (Bacardi Rum, Bombay Sapphire, Cazadores, Dewar's, Grey Goose, and Martini)-Presented a social engagement agility opportunity around Shark Week, writing the brief and insights to inform the creative team, ultimately seeing the project to completion across Bacardi’s national social channels. -Monitored daily community engagement on Bacardi Limited’s social channels, copy-writing responses to relevant posts.-Gathered competitive intelligence on a biweekly basis for the Bacardi Limited Brand Portfolio to inform insights and social strategy.-Worked with outside vendors and production teams as part of brand partnership events with Governor’s Ball and Lollapalooza.-Supported account management, formatted and developed communication content for client presentations, reports, and decks. -
Marketing AssociateDisciplined Alpha Llc 2013 - Jan 2015Boston, Ma, Us-Created the company website, added a password protected client interface & developed a mobile format.-Conducted a review and analysis of hedge funds to determine the effects of the JOBS Advertising Act on marketing alternative investment products.-Developed a budget, selected venues, negotiated group rates, and related follow up communications with the speakers and 170 registered attendees for a company conference. -Developed marketing materials for the conference in addition to promotional materials for prospective clients and investors. -
Assistant Creative ManagerThe Daily Collegian Newspaper Jan 2013 - Dec 2014University Park, Pennsylvania, Us-Trained and co-supervised a team of 15 Creative Department employees on the business division of an award-winning newspaper, which generated $1,000,000 annually in revenue. -Wrote copy and provided art direction for print, web and Smart Phone application ads as well as integrated campaigns using Adobe Creative Suite for national, regional and local clients. -Ran weekly department meetings and contributed to Board of Manager meetings with the account management, layout, promotions, and client development departments. -
Digital Marketing InternGrid Solutions Jun 2011 - Jul 2011-Wrote the copy for the initial newsletter that was sent to 500 clients and prospects in the U.S., Europe, and China.-Authored the start up's white paper on Wind Energy & Demand Response using Wireless Technology.
Emily Shea Skills
Emily Shea Education Details
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Penn State UniversityAdvertising -
Penn State UniversityInternational/Global Studies
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Novancia Business School ParisInternational And Intercultural Communication
Frequently Asked Questions about Emily Shea
What company does Emily Shea work for?
Emily Shea works for United Entertainment Group
What is Emily Shea's role at the current company?
Emily Shea's current role is Senior Director, Social Strategy at United Entertainment Group.
What is Emily Shea's email address?
Emily Shea's email address is el****@****msn.com
What is Emily Shea's direct phone number?
Emily Shea's direct phone number is +178157*****
What schools did Emily Shea attend?
Emily Shea attended Penn State University, Penn State University, Novancia Business School Paris.
What are some of Emily Shea's interests?
Emily Shea has interest in Civil Rights And Social Action, Children, Politics, Human Rights.
What skills is Emily Shea known for?
Emily Shea has skills like Social Media, Microsoft Office, Networking, Online Marketing, Microsoft Excel, Advertising, Online Advertising, Market Research, Marketing Communications, Public Speaking, Adobe Creative Suite, Public Relations.
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