Managing a team of two, I am responsible for all products, categories and visual merchandising across AllSaints websites globally. Key responsibilities involve:- Defining the online visual merchandising strategy, ensuring impeccable execution and maintenance across all regions- Overseeing the product lifecycle and the timely launch of products on site- Managing all new and existing categories and ensuring these are search engine optimised- Organising and executing sale and promotional launches- Analysing new product sales, category performance and internal search insights on a weekly/monthly basis and circulating with the wider teams- Managing and developing a team and implementing structure- Working on the AllSaints website re-platform project

In this freelance position, I was responsible for creating engaging weekly mailers. The role involved:- Copywriting and design, aligning with major calendar events and the regular studio timetable- Maintaining the client database and ensuring emails are scheduled and delivered in a timely and efficient manner- Overseeing top level metrics to ensure maximum customer engagement.

Managing a team of two production coordinators, my main responsibilities included: - Overseeing the digital product lifecycle and visual merchandising- Project managing site content changes and all sale and promotional launches- Analysing customer shopping behaviours and site interaction and circulating reports to the wider team

Managing a team of up to six, I was responsible for product and content updates across all Ted Baker websites. This involved working alongside multiple stakeholders within design, development and trade to manage regular workflow and planning of all promotional and editorial content.Main responsibilities included:- Overseeing the daily product upload process, weekly landing page and editorial updates in line with trading calendar.- Ensuring all content is displaying correctly and that visual merchandising standards are consistent and on brand across all websites. - Planning and project managing key site updates such as sale and promotional activity, product and season launches.- Compiling weekly performance reports, applying analytics tool Omniture to gain meaningful insights into site and content performance and using these to influence future content strategy.- Regularly reviewing the website’s performance, design, UX and commerciality and identifying areas for improvement. - Recruiting and managing the eCommerce Content team, administering regular performance reviews and disciplinary procedures if required.

Working in the eCommerce Content team to update all aspects of the Ted Baker websites, my main responsibilities included:- Managing daily product publishing to the Ted Baker website, ensuring information and imagery is up to date, accurate and merchandised into product categories. - Regularly updating the website using the CMS system, working collaboratively with designers and developers to build trend focused editorials, updating landing page content and making changes to navigation. - Assisting with the management of key promotions and events; briefing in designs and coordinating launch dates. - Liaising with the photography studio to ensure product imagery is accurate and consistent and maintaining the imagery archive for the eCommerce department.- Daily quality control of the website to maintain accuracy.

Supporting the Digital Marketing email team, my role involved:- Reviewing and testing all copy, assets and linking of the new Burberry.com emails in relation to feedback and making amendments before they go live on both desktop and mobile platforms- Completing all weekly marketing reports for owned channels- Reporting on individual campaign activity and performance and communicating to relevant stakeholders- Researching and collating examples of competitor content, marketing and experiences- Providing daily administrative support

Overseeing the initial launch of a new start-up fast fashion website, Blue Vanilla, I was involved in the creation of the brand identity and set the foundations for the website launch in October 2014. In addition to this my main responsibilities included: - Organising, directing and creatively styling all studio photo shoots. - Managing the CMS and uploading all products to the website as well as creating SEO copy content. - Attending seasonal product meetings and selecting stock for the website.- Building brand identity and increasing customer following by monitoring and creating content for social media channels, using Hootsuite software to schedule posts.- Attending PR events to increase brand awareness and establish relationships with influencers.- Recruiting staff and providing support and training to new starters.

In this role I gained valuable experience working within the eCommerce department to develop the clothing brands TFNC London and WalG London.Main responsibilities included: - Photographing products in the studio and editing photos using Photoshop software.- Regularly uploading products onto the website using the Magento CMS platform, creating copy content and merchandising the products accordingly.- Expanding the brand and increasing followers through social media content.- Establishing new partnerships with influencers directly as well as liaising with the brand’s external PR company. - Casting models and assisting with studio and campaign photo shoots.- Monitoring Google Analytics and keeping track of conversions and best sellers.

Working for Accessorize in one of the top 25 flagship stores, my key responsibilities comprised of:- Assisting the visual merchandising team and adhering to guidelines; maintaining the in-store stock and window displays- Offering exceptional customer service to generate sales and productivity

Initially beginning my role within the company at the Southampton store, before transferring to the Bournemouth store whilst at University. My responsibilities included: - Becoming a key-holder which involved overseeing staff members, cashing up the till registers and closing the store- Working with the Personal Stylist team to offer customers one-to-one styling appointments which would help to drive sales- Assisting the Visual Merchandising team with in-store moves and dressing mannequins in seasonal store merchandise

Interned in the print department at Zandra Rhodes' design studio.