Emily Sixta Barletta Email & Phone Number

Arlington, Virginia, United States

Marketing, Digital and Strategy

Washington, District Of Columbia, United States

Head of Data and Analytics - Marketing and Credit Cards

Washington D.C. Metro Area

Led an organization to deliver frictionless experiences for 30 million US Consumer customers across Citi's core lines of business – Credit Cards, Retail Bank, Mortgage and Wealth Management. - Developed a multi-year strategy to boost Citi’s rankings as a Customer Experience Leader, drive digital engagement and deepen customer relationships.- Built a customer centric culture that informs investment and prioritization to improve the way we operate and deliver results.- Re-imagined key customer journeys with a focus on digital to remove pain points and design experiences that anticipate customer needs through end to end re-engineering to deliver significant reduction in customer complaints, call volume and attrition than a more traditional, siloed approach.Managing Director - Head of Digital InsightsLed digital transformation for Citi including the dramatic increase in feature development on mobile and web, re-design navigation and significant improvement in digital data and martech capabilities to deliver dynamic personalization to drive digital sales and engagement.- Transformed digital capabilities from a position of low web usage and mobile as a secondary channel to industry leading digital user growth and a mobile first strategy. Citi won Business Insider’s award for “Most Desirable Features” in 2018 and 2019 as a result of this multi-year strategy.- Built and integrated a team responsible for e-commerce and all supporting functions including data origination, production, analytics, offer strategy and delivery to rapidly accelerate our sales and servicing strategy utilizing real-time triggers and dynamic personalization to drive incremental revenue from digital channels. - Led charge to dramatically improve the origination, collection and quality of digital data as well as added advanced analytic tools to aggregate customer behavior data across channels and deliver customer journey mapping and measurement, a first for Citi.

Washington D.C. Metro Area

Head of Global Performance Insights. Customer and digital experience leader bringing data and insights together to know our customers better than anyone and drive an omni-channel strategy that anticipates and exceeds customer expectations. Leading change across markets and lines of business within the Consumer Bank to transform the way that we do business and serve our clients.

Digital Marketing

Master Of Business Administration (Mba)

Ba, Mathematics