A community of thought leaders, change agents and decision makers from Fortune 500 companies.

•Own national relationship with Instacart, Boxed, Peapod, and Fresh Direct•Lead e-commerce strategy and execution across delivery and click and collect for retailers including: Giant Eagle, Wakefern, Ahold/Delhaize, Lowes Foods, Weis, and BJ’s•Develop and implement holistic, omni-channel shopper marketing support plans for Georgia-Pacific’s brands at top grocery retailers•Support digital transformation with thought leadership on e-commerce portfolio management, digital content strategy, and marketing experimentation

• Drive category/manage $200MM in retail sales for two brands • Developed vision and 3-year brand plan for Vanity Fair to grow business ~7-10% • Re-launched declining Mardi Gras brand with all new equity achieving 10% growth (2017)• Led the integrative marketing planning process and execution of marketing campaigns• Supported sell in of category innovations by creating a sales story focused on category growth and long-term value creation • Drove waste elimination efforts in Manufacturing, Marketing spend, excess inventory elimination and SDGA costs • Led the successful launch of the transformative Vanity Fair Extra Absorbent napkin innovation• Implemented category e-commerce strategy

• Managed the development and launch of consumer product innovations within the Home Cleaning Category.

• Evaluated multiple innovative technology product concepts with a combined revenue potential of $500M+ by assessing the overall market opportunity, building business cases based on market analysis, and assessing strategic fit• Organized successful retail pilot of UPS Flat Rate box with Walgreens and Costco: Managed retail relationship and negotiations, worked with graphics team to create merchandising and led a cross-functional team to create and execute advertising and in-store communications plans• Developed all components of go-to-market strategy for new products including pricing, positioning, training, operational planning, and promotions, to maximize customer preference for UPS• Guided the design and production of all internal and external communications related to new products including sales collateral, white papers, digital marketing, and new product/strategy briefings• Made strategic decision to defer four new product initiatives due to lack of market need, poor growth metrics, or lack of alignment with profitability metrics of the organization. Resulted in the company saving an estimated $50M• Designed and managed market research efforts throughout the new product process to test proof of concept, validate product appeal, estimate market size, and tap into insights from target customers

• Launched eight new styling lines and first distribution of Goody branded styling tools in Target stores in 10 years• Developed a consumer-driven marketing strategy resulting in 100% Goody hair brush distribution in Wal-Mart stores and an incremental gain of $9M in invoice sales• Developed sales pitches, press releases and marketing collateral to promote new Goody lines to magazine editors, bloggers and key influencers• Led Goody re-brand efforts, ensuring consistent messaging across all brand touch points including package design, product naming, graphics, marketing materials, merchandising, and promotions