Emily Luo Email & Phone Number

United States

United States

New York, New York, United States

• Launched, managed, and created posts for TikTok account, such as O&O venue Sabrina Carpenter and Billie Eilish concert clips; liaised with six global offices and CMO to source digital assets and content, gaining 75K+.
• Supported Phase 2 of rebranding rollout: Refreshed company website UI with 37K MAU and create deck template for biannual leadership review adhering to new brand guidelines, as well as contributed to FY25 social.
• Led communications with 50+ interns; generated onboarding decks and LinkedIn branded announcement graphics
• Facilitated company synergy by developing one-pager resources and cross-functional marketing activation calendar, streamlining content request processes across 400+ venues and increasing efficiency between ten.

New York, New York, United States

• Spearheaded introduction of Roblox ad units by building full deck detailing platform, including user and key metrics, to educate sales team on its value; presented insights to 50+ salespeople and executives across.
• Developed solution for major motion picture client drawing upon film elements to conceptualize immersive digital storytelling custom game experience and designed corresponding deck
• Pioneered strategic direction of Mars PetCare ad campaign pitch by originating custom Roblox game integration ad solution concept and aiding in deck construction
• Proposed tentpole moments to surround with ad mock-ups that aligned with major retail client's objectives to drive brand affinity in supporting deck for pitch
• Launched internal weekly newsletter highlighting relevant advertising, film, and gaming current events; distributed across teams to 30+ executives and salespeople

Atlanta, Georgia, United States

• Executed marketing campaign for GDA’s largest annual convention and expo; maintained brand identity
• Designed promotional flyers, Instagram posts, and Facebook posts using Canva and Adobe Illustrator
• Developed convention app used by 1000+ attendees; constructed all app splash screen images; uploaded floor plans and exhibitor and sponsor logos/information
• Created and distributed promotional emails to 3000+ target recipients using Constant Contact
• Optimized social media strategy through creation of Instagram reels highlighting company events and initiatives; generated 1800+ views
• Authored press releases for award recipients, sponsorship articles, and obituary columns in GDA Action magazine; edited recurring column content

San Francisco, California, United States

• Enhanced ad campaign using Google Analytics and Google Ads
• Updated website function using Google Tag Manager

• Curated 70+ inspiration boards and suggested product ads (affiliate marketing) for 50+ partners/sponsors (US & UK based); built up inspiration board selection for newly launched UK website
• Acquired 500+ leads for project partners
• Curated photos and captioned 20+ Instagram posts; amassed 1560+ likes
• Compiled list of 400+ contacts for nonprofit outreach (potential partners)
• Created Pinterest Idea Pins by selecting and assembling 40+ photos and writing appropriate copy (captions) and tags according to SEO; designed using Canva
• Wrote Wedding and Baby blog posts to be published in accordance with SEO strategies; obtained partner product

New York, New York, United States

• Updated and compiled office records; maintained office equipment
• Processed billings and registration; managed front desk transactions
• Recorded patient information and scheduled appointments; resolved patient inquiries

Bachelor Of Business Administration - Bba, Major: Marketing, Joint Concentration: Film & Media Management

Activities and Societies: East Asia Collective (President), Asian Pacific Islander Desi American Activists (Vice President of Marketing).

Ib Diploma Recipient, Academy For Business And Finance

Activities and Societies: LitMag (Editor-in-Chief), Close Knit Friends (Vice President), Heart2Heart China Outreach (Volunteer)